2023 Hyundai Kona SEL
Vehicle Details
SEL
Newport News, VA 23602
Is this 2023 Hyundai Kona SEL a good deal?
OAV verdict: Unscored
Why: Listed at $18,398, comparable market range $17,984–$18,588, based on 7 comparable listings. Days on lot: 107 days (market average 49 days).
Market price position
$18,398 · within market range
- Regional range
- $17,984 – $18,588
- vs. market
- $414 above low · $190 below high
- Comparable vehicles
- 7
Market Retail Price (MRP™)
$18,286This vehicle $18,398 · $112 (1%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$17,658This vehicle $18,398 · $740 (4%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 16–53 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Southern Auto Group
Newport News, VA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Southern Auto Group for current availability of this 2023 Hyundai Kona SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Hyundai Kona
Listing updated: Jul 28, 2026Listed by a franchise dealer in Newport News, VA · On lot for 107 days · VIN verifiable at NHTSA
This used 2023 Hyundai Kona SEL is listed at $18,398 by southern auto group in Newport News, VA 23602. It has 96,169 miles on the odometer. The exterior color is Green. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 similar vehicles in the Newport News market, the estimated market range is $17,984 to $18,588. The local market range in VA is $17,984 to $18,588.
This vehicle has been on the lot for 107 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Newport News, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Hyundai Kona against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Newport News, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KM8K62AB0PU946830 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Hyundai Kona Market in VA
Comparable Vehicles
157
Average Price
$21,003
Price Range
$10,990–$28,545
Avg Days on Lot
49
Based on 157 comparable 2021-2025 Hyundai Kona listings in VA, the average asking price is $21,003. This listing at $18,398 is $2,605 below average (12% below market). Comparable prices in VA range from $10,990 to $28,545. Similar vehicles spend an average of 49 days on dealer lots in this market.
Similar Hyundai Kona Listings in VA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)
2021 Hyundai Kona
SEL
Staunton, VA
2023 Hyundai Kona
SEL
Virginia Beach, VA
2022 Hyundai Kona
SEL
Fredericksburg, VA
2021 Hyundai Kona
SEL
South Boston, VA
2021 Hyundai Kona
SEL
Martinsville, VA
2023 Hyundai Kona
SEL
Sterling, VA
2023 Hyundai Kona
SEL
Leesburg, VA
2023 Hyundai Kona
SEL
Colonial Heights, VA