How is MRP calculated?

MRP is derived from OAV's Price-to-Market comparable set: the standardized set of comparable retail listings OAV assembles for a vehicle. MRP is the midpoint of that comparable range (the point between the lowest and highest comparable). When only a single comparable exists, MRP is that benchmark. MRP uses the same patented vehicle market standardization technology (U.S. Patent No. 12,236,477) that powers OAV's Price-to-Market verdicts.

How is MRP different from TRV (True Retail Value)?

MRP is the midpoint of the comparable range built from current listings. TRV shows where listed prices ended: the average last listed price of similar cars whose listings came off the market in the last 60 days. Neither changes the verdict. TRV is not a sale price.

How does MRP relate to OAV's Great Deal / Fair Price / Overpriced verdict?

MRP is the midpoint of OAV's supported comparable range — a descriptive dollar reference for what the market for comparable vehicles is asking. It is context, not a verdict threshold. The Price-to-Market label is determined by where the asking price sits relative to the comparable range, and Great Deal is measured from the range FLOOR (by OAV's minimum-gap rule), not from MRP. Distance from MRP does not set or modify the verdict.

No. MRP is a market-derived benchmark of comparable asking prices, not an appraisal, offer, or guarantee of any transaction price. Actual prices depend on the specific vehicle's condition, history, options, and the dealer. Treat MRP as a market reference point, one input among many.

Methodology

MRP — Market Retail Price™

What the market is asking. OAV's representative price for comparable retail listings — a descriptive dollar reference for the comparable market, not what the verdict is measured against.

Market snapshot · November 11, 2026

What MRP measures

Market Retail Price™ (MRP) is the representative price the market is asking for a vehicle — the midpoint of OAV's comparable retail-listing set for that year, make, and model, trim-matched where comparable inventory supports it and otherwise a broader model and configuration cohort that each surface discloses. It answers “what are similar cars listed for?” in a single number, using the same patented vehicle market standardization technology (U.S. Patent No. 12,236,477) behind OAV's Price-to-Market verdicts.

MRP vs. TRV — current vs. last listed prices

MRP has a companion: TRV — True Retail Value™, the average last listed price of similar cars whose listings came off the market in the last 60 days. It is not a sale price or an appraisal. The two answer different questions:

MRP — what the market is asking: The representative asking price across comparable listings. It can appear in the market-price position on vehicle pages with a scored verdict and a comparable range.
TRV — last listed prices of similar vehicles: The average last listed price of cars like this whose listings came off the market in the last 60 days: a trimmed average, mileage-adjusted when the data supports it. It is not a sale price. Availability and sample depth vary by market and vehicle cohort.

MRP and TRV are descriptive references; the Great Deal / Fair Price / Overpriced verdict is a separate Price-to-Market call, measured against the comparable range.

How MRP relates to the deal verdict

MRP is descriptive market context, not what the Price-to-Market verdict is measured against. The verdict is determined by where the asking price sits relative to the supported comparable range: Great Deal is measured from the range floor, under OAV's minimum-gap rule; Fair Price sits within the range (or below the floor by less than that margin); Overpriced sits above it; and when comparable evidence is insufficient the listing stays Unscored. Distance from MRP does not set or modify the verdict.

Frequently asked questions

What is MRP (Market Retail Price)?: Market Retail Price (MRP) is OAV's benchmark for what the market is currently asking for a given vehicle. It is the representative price of comparable retail listings - the center of OAV's comparable set for that year, make, and model, trim-matched where comparable inventory supports it and otherwise drawn from a broader model and configuration cohort (each OAV surface discloses which basis it used). MRP answers the question "what are similar cars listed for?" MRP is a trademark of One Auction View LLC.
How is MRP calculated?: MRP is derived from OAV's Price-to-Market comparable set: the standardized set of comparable retail listings OAV assembles for a vehicle. MRP is the midpoint of that comparable range (the point between the lowest and highest comparable). When only a single comparable exists, MRP is that benchmark. MRP uses the same patented vehicle market standardization technology (U.S. Patent No. 12,236,477) that powers OAV's Price-to-Market verdicts.
How is MRP different from TRV (True Retail Value)?: MRP is the midpoint of the comparable range built from current listings. TRV shows where listed prices ended: the average last listed price of similar cars whose listings came off the market in the last 60 days. Neither changes the verdict. TRV is not a sale price.
How does MRP relate to OAV's Great Deal / Fair Price / Overpriced verdict?: MRP is the midpoint of OAV's supported comparable range — a descriptive dollar reference for what the market for comparable vehicles is asking. It is context, not a verdict threshold. The Price-to-Market label is determined by where the asking price sits relative to the comparable range, and Great Deal is measured from the range FLOOR (by OAV's minimum-gap rule), not from MRP. Distance from MRP does not set or modify the verdict.
Is MRP an appraisal?: No. MRP is a market-derived benchmark of comparable asking prices, not an appraisal, offer, or guarantee of any transaction price. Actual prices depend on the specific vehicle's condition, history, options, and the dealer. Treat MRP as a market reference point, one input among many.

MRP™ (Market Retail Price) and TRV™ (True Retail Value) are trademarks of One Auction View LLC. Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477) and One Auction View® (U.S. Trademark Registration No. 6,365,190).