MRP — Market Retail Price™

MRP vs. TRV — asking vs. worth

MRP has a companion: TRV — True Retail Value™, what a vehicle is actually worth, based on what comparable vehicles actually sell for (transaction data). The two answer different questions:

MRP — what the market is asking

The representative asking price across comparable listings. Live today on every scored listing's market-price position.

TRV — what it's actually worth

The average paid/sold price for cars like this in the last 60 days — a trimmed average of actual transactions, not asking prices. In practice a cohort's average asking and average paid sit very close together, so the value isn't a market-wide gap between them — it's comparing an individual listing to the benchmark. TRV is rolling out as OAV's sold-price data is finalized.

The signal is per-listing: compare a specific car's price to its cohort's TRV to see if it's a deal, fair, or overpriced. A car priced well below the average others actually paid is a genuine value — that is what MRP and TRV make concrete.

How MRP relates to the deal verdict

MRP is the dollar figure OAV's Price-to-Market verdict is measured against. A listing priced well below MRP trends toward Great Deal; near MRP, Fair Price; well above, Overpriced. MRP does not replace the verdict — it is the anchor the verdict is scored against.

Frequently asked questions

What is MRP (Market Retail Price)?

Market Retail Price (MRP) is OAV's benchmark for what the market is currently asking for a given vehicle. It is the representative price of comparable retail listings - the center of OAV's comparable set for that year, make, model, trim, and market. MRP answers the question "what are similar cars listed for?" MRP is a trademark of One Auction View LLC.

How is MRP calculated?

MRP is derived from OAV's Price-to-Market comparable set: the standardized set of comparable retail listings OAV assembles for a vehicle. MRP is the midpoint of that comparable range (the point between the lowest and highest comparable). When only a single comparable exists, MRP is that benchmark. MRP uses the same patented vehicle market standardization technology (U.S. Patent No. 12,236,477) that powers OAV's Price-to-Market verdicts.

How is MRP different from TRV (True Retail Value)?

MRP is what the market is ASKING (the representative price of comparable listings). TRV - True Retail Value - is the average paid/sold price for cars like this in the last 60 days (a trimmed average of actual transactions). In practice a cohort's average asking and average paid sit very close together, so the signal is NOT a market-wide gap between them - it is comparing an individual listing to the benchmark: a car priced well below the average others actually paid is a genuine value.

How does MRP relate to OAV's Great Deal / Fair Price / Overpriced verdict?

MRP makes the Price-to-Market verdict concrete with a dollar anchor. Price-to-Market grades where a listing sits relative to the comparable market; MRP is the single representative point of that market. A price well below MRP trends toward Great Deal; near MRP, Fair Price; well above, Overpriced. MRP does not replace the verdict - it is the dollar figure the verdict is measured against.

Is MRP an appraisal?

No. MRP is a market-derived benchmark of comparable asking prices, not an appraisal, offer, or guarantee of any transaction price. Actual prices depend on the specific vehicle's condition, history, options, and the dealer. Treat MRP as a market reference point, one input among many.