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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

Trucks in Sturgeon Bay, WI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore trucks in Sturgeon Bay, WI with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · October 20, 2026

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 200 trucks across the Sturgeon Bay, WI market.

Truck Listings

152

Average Price

$49,838

Price Range (excl. >$200k outliers)

$19,474–$95,650

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the truck listings count includes them.

Shop trucks by budget

About the truck market

The half-ton segment (Ford F-150, Ram 1500, Chevrolet Silverado 1500, GMC Sierra 1500, Toyota Tundra) carries most of the volume; heavy-duty trims (F-250+, Ram 2500+, Silverado 2500+) command premiums for towing capacity and diesel availability. 4WD/AWD configurations dominate in mountain and snow markets and resell at noticeable premiums — XLT, Lariat, TRD Off-Road, and trail-rated trims hold value better than work trucks at the same model year. Days-on-lot tends to compress in the spring as work-and-tow buyers re-enter the market.

Trucks market summary — Sturgeon Bay, WI

MarketSturgeon Bay, WI
Body typeTrucks
Listings analyzed152
Average price$49,838
Price range$19,474 – $95,650
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

Truck Market in Sturgeon Bay, WI

Dealers in Sturgeon Bay have 152 trucks listed. The average asking price is $49,838, ranging from $19,474 to $95,650.

OAV answers these questions

What are the best priced trucks in Sturgeon Bay, WI?
OAV orders trucks in Sturgeon Bay, WI by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which trucks in Sturgeon Bay, WI are priced below market?
Trucks in Sturgeon Bay, WI rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Sturgeon Bay, WI?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which trucks are priced below comparable listings in Sturgeon Bay, WI?
OAV's Price-to-Market analysis compares a listing's asking price against similar trucks in Sturgeon Bay, WI, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Analysis coverage — Sturgeon Bay, WI truck market

OAV analyzed all 152 listings in this market. 97 (64%) carry a Price-to-Market verdict; 55 are Unscored — pricing withheld for thin comparables, extreme mileage, or other data limits. Scored listings are shown first; withheld listings shown below link to vehicle pages that give the reason, so the pool stays auditable.

1Great Deal91Fair Price5Overpriced

Coverage reflects the full market as of the latest daily snapshot. Demand and days-on-lot are reported separately and are never inputs to the verdict.

Cheapest Great Truck Deals in Sturgeon Bay

These trucks are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.

Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.

All Trucks in Sturgeon Bay

7 confidently-priced trucks shown first — listings we can't price appear below.

2025 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Chevrolet Silverado 1500 LT

Sturgeon Bay, WI

Great DealLimited · 14
$37,9608,387 mi

Market: $39,511 – $55,425

Comparison: 14 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 56 days listed (based on current market benchmarks)

Sturgeon Bay, WI

2019 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Ford F-150 XLT

Sturgeon Bay, WI

Fair PriceRobust · 310
$21,09791,621 mi

Market: $12,995 – $35,998

Comparison: 310 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 175 days listed (based on current market benchmarks)

Sturgeon Bay, WI

2026 Toyota Tacoma TRD Off Road

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma TRD Off Road

Sturgeon Bay, WI

Fair PriceRobust · 135
$48,165Mileage not verified

Market: $44,533 – $65,999

Comparison: 135 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 43 days listed (based on current market benchmarks)

Sturgeon Bay, WI

2021 GMC Sierra 1500 AT4

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 GMC Sierra 1500 AT4

Sturgeon Bay, WI

Fair PriceRobust · 126
$33,47981,835 mi

Market: $21,986 – $40,339

Comparison: 126 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 133 days listed (based on current market benchmarks)

Sturgeon Bay, WI

2022 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 RAM 1500 Pickup Big Horn/Lone Star

Sturgeon Bay, WI

Fair PriceRobust · 111
$30,63335,199 mi

Market: $28,729 – $47,980

Comparison: 111 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)

Sturgeon Bay, WI

2020 Chevrolet Silverado 1500 LT Trail Boss

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Silverado 1500 LT Trail Boss

Sturgeon Bay, WI

Fair PriceRobust · 92
$31,429106,868 mi

Market: $20,243 – $37,400

Comparison: 92 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)

Sturgeon Bay, WI

2024 Toyota Tundra SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Toyota Tundra SR5

Sturgeon Bay, WI

Fair PriceModerate · 46
$38,96827,953 mi

Market: $39,817 – $54,978

Comparison: 46 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 41 days listed (based on current market benchmarks)

Sturgeon Bay, WI

Listings without a supported price verdict in Sturgeon Bay

Showing 24 of 55 trucks OAV can't confidently price in Sturgeon Bay — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each has its own page showing the specific reason.

2017 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford F-150 XLT

Sturgeon Bay, WI

UnscoredRobust · 186
$15,045184,946 mi

Comparison: 186 similar vehicles

Sturgeon Bay, WI

2016 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Ford F-150 Lariat

Sturgeon Bay, WI

UnscoredModerate · 34
$17,106169,510 mi

Comparison: 34 similar vehicles

Sturgeon Bay, WI

2012 RAM 1500 Pickup Laramie

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 RAM 1500 Pickup Laramie

Sturgeon Bay, WI

UnscoredInsufficient · 0
$17,368102,535 mi

Sturgeon Bay, WI

2018 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford F-150 Lariat

Sturgeon Bay, WI

UnscoredLimited · 9
$19,413144,729 mi

Comparison: 9 similar vehicles

Sturgeon Bay, WI

2012 Toyota Tacoma Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Toyota Tacoma Base

Sturgeon Bay, WI

UnscoredLimited · 8
$19,474147,719 mi

Comparison: 8 similar vehicles

Sturgeon Bay, WI

2020 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Colorado LT

Sturgeon Bay, WI

UnscoredInsufficient · 0
$19,55448,904 mi

Sturgeon Bay, WI

2021 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford Ranger XLT

Sturgeon Bay, WI

UnscoredModerate · 46
$19,999130,701 mi

Comparison: 46 similar vehicles

Sturgeon Bay, WI

2020 Chevrolet Silverado 1500 Custom

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Silverado 1500 Custom

Sturgeon Bay, WI

UnscoredRobust · 99
$23,738151,435 mi

Comparison: 99 similar vehicles

Sturgeon Bay, WI

2016 RAM 2500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 RAM 2500 Pickup Big Horn/Lone Star

Sturgeon Bay, WI

UnscoredLimited · 10
$24,756122,216 mi

Comparison: 10 similar vehicles

Sturgeon Bay, WI

2023 Hyundai Santa Cruz Night

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Hyundai Santa Cruz Night

Sturgeon Bay, WI

UnscoredInsufficient · 0
$25,49749,625 mi

Sturgeon Bay, WI

2018 Nissan Titan Platinum Reserve

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Nissan Titan Platinum Reserve

Sturgeon Bay, WI

UnscoredInsufficient · 0
$26,40945,257 mi

Sturgeon Bay, WI

2017 GMC Canyon Denali

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 GMC Canyon Denali

Sturgeon Bay, WI

UnscoredInsufficient · 0
$27,79556,447 mi

Sturgeon Bay, WI

2021 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Chevrolet Silverado 1500 RST

Sturgeon Bay, WI

UnscoredLimited · 8
$30,373108,450 mi

Comparison: 8 similar vehicles

Sturgeon Bay, WI

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Sturgeon Bay, WI

UnscoredInsufficient · 3
$31,10913 mi

Comparison: 3 similar vehicles

Sturgeon Bay, WI

2024 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Chevrolet Silverado 1500 LT

Sturgeon Bay, WI

UnscoredLimited · 8
$32,08945,846 mi

Comparison: 8 similar vehicles

Sturgeon Bay, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Sturgeon Bay, WI

UnscoredLimited · 5
$34,113Mileage not verified

Comparison: 5 similar vehicles

Sturgeon Bay, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Sturgeon Bay, WI

UnscoredLimited · 5
$34,613Mileage not verified

Comparison: 5 similar vehicles

Sturgeon Bay, WI

2024 Chevrolet Silverado 1500 Custom

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Chevrolet Silverado 1500 Custom

Sturgeon Bay, WI

UnscoredInsufficient · 0
$35,2158,217 mi

Sturgeon Bay, WI

2026 Nissan Frontier PRO-4X

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier PRO-4X

Sturgeon Bay, WI

UnscoredLimited · 9
$35,41315,126 mi

Comparison: 9 similar vehicles

Sturgeon Bay, WI

2024 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Chevrolet Silverado 1500 LT

Sturgeon Bay, WI

UnscoredLimited · 8
$36,51940,991 mi

Comparison: 8 similar vehicles

Sturgeon Bay, WI

2023 Jeep Gladiator High Altitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Jeep Gladiator High Altitude

Sturgeon Bay, WI

UnscoredInsufficient · 0
$37,77814,878 mi

Sturgeon Bay, WI

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Sturgeon Bay, WI

UnscoredInsufficient · 3
$38,6759 mi

Comparison: 3 similar vehicles

Sturgeon Bay, WI

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Sturgeon Bay, WI

UnscoredInsufficient · 3
$39,1949 mi

Comparison: 3 similar vehicles

Sturgeon Bay, WI

2025 RAM 1500 Pickup Tradesman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 RAM 1500 Pickup Tradesman

Sturgeon Bay, WI

UnscoredInsufficient · 0
$40,2553,385 mi

Sturgeon Bay, WI

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV.io compares with other car-pricing sites

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

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