New Trucks in Sturgeon Bay, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
85 new trucks listed by dealers in Sturgeon Bay, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in Sturgeon Bay.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 85 new trucks across the Sturgeon Bay, WI market.
All New Trucks in Sturgeon Bay, WI
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Hyundai Santa Cruz SEL
Sturgeon Bay, WI
Market: $31,822 – $35,862
Comparison: 36 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 194 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Cruz SE
Sturgeon Bay, WI
Comparison: 5 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Cruz SE
Sturgeon Bay, WI
Comparison: 5 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Cruz SE
Sturgeon Bay, WI
Comparison: 5 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Ridgeline RTL
Sturgeon Bay, WI
Comparison: 4 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Hyundai Santa Cruz Limited
Sturgeon Bay, WI
Market: $41,614 – $45,147
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 122 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Colorado LT
Sturgeon Bay, WI
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Trail Boss
Sturgeon Bay, WI
Comparison: 6 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Trail Boss
Sturgeon Bay, WI
Comparison: 6 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Ridgeline Black Edition
Sturgeon Bay, WI
Market: $44,566 – $52,062
Comparison: 311 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 98 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Ridgeline Black Edition
Sturgeon Bay, WI
Market: $44,566 – $52,062
Comparison: 311 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 135 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Ridgeline Black Edition
Sturgeon Bay, WI
Market: $44,566 – $52,062
Comparison: 311 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 135 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Z71
Sturgeon Bay, WI
Market: $45,449 – $52,777
Comparison: 15 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 19 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Tacoma TRD Sport
Sturgeon Bay, WI
Market: $43,407 – $60,262
Comparison: 114 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Cruz XRT
Sturgeon Bay, WI
Comparison: 6 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Gladiator Sport S
Sturgeon Bay, WI
Market: $40,500 – $52,778
Comparison: 198 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 299 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Tacoma SR5
Sturgeon Bay, WI
Comparison: 6 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 Custom
Sturgeon Bay, WI
Comparison: 6 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Gladiator Willys 41
Sturgeon Bay, WI
Comparison: 9 similar vehicles
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Tacoma TRD Off Road
Sturgeon Bay, WI
Market: $43,903 – $63,593
Comparison: 182 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Z71
Sturgeon Bay, WI
Market: $44,893 – $52,777
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 LT
Sturgeon Bay, WI
Market: $47,958 – $62,455
Comparison: 54 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 94 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 LT
Sturgeon Bay, WI
Market: $47,958 – $62,455
Comparison: 54 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)
Sturgeon Bay, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Sturgeon Bay, WI
Market: $50,608 – $67,784
Comparison: 14 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 71 days listed (based on current market benchmarks)
Sturgeon Bay, WI
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