Best New-Car Deals in Wisconsin
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.
OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.
OAV ranked the strongest new-vehicle deals in Wisconsin from 53,265 new listings reported by dealers. Every pick below is new inventory (dealer-reported condition = new) that our price-to-market signal rates a confirmed deal against comparable local listings — ordered by a confidence-weighted blend of how far below market it's priced, year, mileage, days-on-lot, and comparable depth.
Market snapshot · July 25, 2026
Looking for the full new + used market? View all vehicles in Wisconsin.
Best new-car deal in Wisconsin
2026 Ford F-150 XLT — Green Bay, WI
$53,414, ~42% below MRP (OAV's market retail price), based on 26 comparable new listings. Updated July 25, 2026. Mileage not reported by the dealer.
Ranked #1 of 24 confirmed new-car deals below, from 53,265 new listings analyzed. New inventory only, excluding demo/loaner (over 1,500 mi) and stale units.
How OAV Identifies Deals
OAV uses RetailVision™ market data to analyze current listings, historical sales patterns, and local market conditions. Vehicles are ranked based on pricing versus comparable listings in the same region and expected sell-through velocity.
- Millions of local retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available) within the local and regional market.
- Real price-to-market ranges from regularly refreshed market data.
- Days on lot incorporated as a sell-through velocity signal.
- Listings priced below their typical market range surface as undervalued — a great deal or a good deal compared to similar vehicles in the local market.
- Listings within the typical range surface as fairly priced — in line with what comparable vehicles are listed for locally.
- Listings priced above the typical range surface as above market — higher than what comparable vehicles are typically listed for in the area.
- Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.
This helps identify undervalued vehicles and determine whether a listing represents a great deal or a good deal in its local market.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 53,500 new vehicles across the Wisconsin market.
The 24 best new-car deals in Wisconsin right now
Ranked by OAV's confidence-weighted deal score. Each is a new vehicle priced below its comparable local market.
Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.
- 1Great Deal
2026 Ford F-150 XLT
Green Bay, WI
$53,414~42% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 2Great Deal
2026 Dodge Charger Scat Pack
West Bend, WI
$40,906~30% below MRP - 3Great Deal
2026 Ford Mustang GT Premium
Delavan, WI
$66,932~47% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 4Great Deal
2026 Ford F-150 Raptor
Plymouth, WI
$79,255~28% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 5Great Deal
2026 Ford F-250 Super Duty Platinum
Delafield, WI
$84,265~14% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 6Great Deal
2025 Ford Transit Van Base
Sheboygan, WI
$42,306~20% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 7Great Deal
2026 Mercedes-Benz Sprinter Cargo Van Base
Appleton, WI
$53,531~29% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 8Great Deal
2026 Ford F-600 Super Duty Chassis Cab XL
Milwaukee, WI
$66,869~15% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 9Great Deal
2026 GMC Sierra 1500 SLT
Rhinelander, WI
$52,548~17% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 10Great Deal
2025 Jeep Grand Cherokee Limited
Glendale, WI
$38,913~21% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 11Great Deal
2026 Ford F-350 Super Duty XLT
Osseo, WI
$53,949~28% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 12Great Deal
2026 Ford F-150 XLT
Superior, WI
$50,377~19% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 13Great Deal
2026 Land Rover Range Rover SE
Sparta, WI
$127,035~17% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 14Great Deal
2026 Chevrolet Silverado 1500 RST
Wausau, WI
$51,395~18% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 15Great Deal
2026 Ford F-350 Super Duty Platinum
Delavan, WI
$91,022~24% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 16Great Deal
2026 GMC Sierra 1500 Elevation
Burlington, WI
$51,083~18% below MRP - 17Great Deal
2026 Chevrolet Silverado 1500 LT
Sparta, WI
$53,795~14% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 18Great Deal
2026 Ford F-150 XLT
Osseo, WI
$48,315~17% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 19Great Deal
2025 GMC Savana Cutaway Work Van
Madison, WI
$41,585~29% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 20Great Deal
2026 GMC Sierra 1500 Elevation
Rhinelander, WI
$48,999~21% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 21Great Deal
2026 GMC Sierra 2500HD Denali
Baraboo, WI
$78,221~11% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 22Great Deal
2026 Ford Bronco 4-Door Outer Banks
Green Bay, WI
$51,339~23% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 23Great Deal
2026 Ford F-150 Tremor
Greenfield, WI
$64,224~23% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 24Great Deal
2026 Ford F-350 Super Duty Lariat
Arlington, WI
$69,783~19% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).