Best New-Car Deals in Madison, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.
OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.
OAV ranked the strongest new-vehicle deals in Madison, WI from 4,438 new listings reported by dealers. Every pick below is new inventory (dealer-reported condition = new) that our price-to-market signal rates a confirmed deal against comparable local listings — ordered by a confidence-weighted blend of how far below market it's priced, year, mileage, days-on-lot, and comparable depth.
Market snapshot · July 26, 2026
Looking for the full new + used market? View all vehicles in Madison, WI.
Answer
The best new-car deal in Madison, WI is the 2026 Ford F-150 Raptor at $78,944 in Madison, WI (rosen automotive), priced ~29% below OAV's Market Retail Price of $111,805, based on 14 comparable new vehicles. It ranks #1 of 24 because it has the largest confidence-adjusted discount after mileage, inventory-age, and comparable-depth checks.
Rankings generated July 26, 2026 at 10:53 PM PDT and verified against current dealer inventory at generation; market benchmark snapshot July 26, 2026. Mileage for this vehicle was not reported by the dealer — confirm it's an untouched new unit (not a demo/loaner).
Best new-car deal by category in Madison, WI
| Category | Best deal |
|---|---|
| Best overall consumer vehicle | 2026 Ford F-150 — $78,944, ~29% below MRP |
| Best SUV | 2026 Hyundai Tucson — $31,381, ~19% below MRP |
| Best car | 2026 Kia K5 — $29,189, ~10% below MRP |
| Best pickup | 2026 Ford F-150 — $78,944, ~29% below MRP |
| Best EV / hybrid | 2026 Nissan Rogue Plug-In Hybrid — $37,075, ~13% below MRP |
Commercial & fleet vehicles (chassis cabs, cutaways, cargo vans) are excluded from this consumer board.
The 24 best new-car deals in Madison, WI right now
Ranked by OAV's confidence-weighted deal score. Each is a new vehicle priced below its comparable local market.
Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.
- 1Great Deal
2026 Ford F-150 Raptor
Madison, WI
$78,944~29% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 2Great Deal
2026 Hyundai Tucson SEL
Madison, WI
$31,381~19% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 3Great Deal
2026 Kia Sportage EX
Madison, WI
$30,517~8% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 4Great Deal
2026 Kia K5 GT-Line
Madison, WI
$29,189~10% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 5Great Deal
2026 Ford F-150 XLT
Madison, WI
$52,986~11% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 6Great Deal
2026 Hyundai Santa Fe SEL
Madison, WI
$36,837~6% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 7Great Deal
2026 GMC Sierra 2500HD SLT
Madison, WI
$68,248~13% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 8Great Deal
2026 Ford Ranger XLT
Madison, WI
$38,320~14% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 9Great Deal
2027 Kia Seltos S
Madison, WI
$28,584~9% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 10Great Deal
2026 Ford Bronco Sport Big Bend
Madison, WI
$29,219~14% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 11Great Deal
2026 Ford Maverick XLT
Madison, WI
$32,043~11% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 12Great Deal
2026 Hyundai Santa Fe Calligraphy
Madison, WI
$46,977~6% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 13Great Deal
2026 Toyota Tacoma TRD Off Road
Madison, WI
$46,377~11% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 14Great Deal
2026 RAM Ram 1500 Pickup RHO
Madison, WI
$71,720~14% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 15Great Deal
2026 Ford Maverick XLT
Madison, WI
$35,324~9% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 16Great Deal
2026 Ford F-250 Super Duty Lariat
Madison, WI
$75,209~12% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 17Great Deal
2026 GMC Sierra 1500 Elevation
Madison, WI
$48,981~12% below MRP - 18Great Deal
2026 Toyota Tundra Limited
Madison, WI
$59,703~8% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 19Great Deal
2026 Nissan Rogue Plug-In Hybrid SL
Madison, WI
$37,075~13% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 20Great Deal
2026 Lincoln Nautilus Reserve
Madison, WI
$57,966~10% below MRP - 21Great Deal
2026 Ford F-150 Lariat
Madison, WI
$63,495~9% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 22Great Deal
2027 Chevrolet Equinox LT
Madison, WI
$33,375~9% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 23Great Deal
2026 Lexus RX 350
Madison, WI
$57,424~10% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
- 24Great Deal
2026 Honda Ridgeline Black Edition
Madison, WI
$43,930~8% below MRPMileage not reported — confirm it's an untouched new unit (not a demo/loaner).
How these deals are ranked
OAV evaluates current dealer inventory with proprietary price-to-market analysis, comparable depth, days-on-lot, and live VIN validation — not a generic listings feed. The exact eligibility rules for this board:
- New inventory only (dealer-reported condition = new)
- Consumer vehicles only — commercial/fleet (chassis cabs, cutaways, cargo vans) excluded
- Model year 2024 or newer
- Excludes demo/loaner: over 1,500 miles
- Unreported mileage is disclosed, never assumed factory-fresh
- Excludes stale inventory: over 60 days on lot
- Excludes deep-price anomalies: priced below 70% of the lowest comparable
- Minimum comparable depth: 10 comparable listings
- MRP = midpoint of the comparable price range
- Discount = (MRP − asking price) ÷ MRP
- Every ranked VIN revalidated against live inventory at generation
According to RetailVision™ data, OAV is currently analyzing approximately 4,400 new vehicles across the Madison, WI market.
How OAV Identifies Deals
OAV uses RetailVision™ market data to analyze current listings, historical sales patterns, and local market conditions. Vehicles are ranked based on pricing versus comparable listings in the same region and expected sell-through velocity.
- Millions of local retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available) within the local and regional market.
- Real price-to-market ranges from regularly refreshed market data.
- Days on lot incorporated as a sell-through velocity signal.
- Listings priced below their typical market range surface as undervalued — a great deal or a good deal compared to similar vehicles in the local market.
- Listings within the typical range surface as fairly priced — in line with what comparable vehicles are listed for locally.
- Listings priced above the typical range surface as above market — higher than what comparable vehicles are typically listed for in the area.
- Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.
This helps identify undervalued vehicles and determine whether a listing represents a great deal or a good deal in its local market.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
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