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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 26, 2026

6.1M+

Unique vehicles analyzed

as of October 26, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.4M new·2.8M used·Listings processed daily

Or explore the market

696 listings found

2013 Kia Forte EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Kia Forte EX

Newport News, VA

UnscoredInsufficient · 4
$4,595146,537 mi

Comparison: 4 similar vehicles

Newport News, VA

2019 Kia Soul +

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Kia Soul +

Newport News, VA

UnscoredModerate · 27
$5,595171,692 mi

Comparison: 27 similar vehicles

Newport News, VA

2015 Kia Forte LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Kia Forte LX

Newport News, VA

UnscoredLimited · 8
$5,806122,952 mi

Comparison: 8 similar vehicles

Newport News, VA

2017 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Optima LX

Newport News, VA

UnscoredLimited · 5
$5,995152,106 mi

Comparison: 5 similar vehicles

Newport News, VA

2012 Kia Soul +

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Kia Soul +

Newport News, VA

UnscoredLimited · 18
$6,200154,764 mi

Comparison: 18 similar vehicles

Newport News, VA

2014 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Kia Sportage LX

Newport News, VA

UnscoredInsufficient · 3
$6,499145,968 mi

Comparison: 3 similar vehicles

Newport News, VA

2017 Kia Forte LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Forte LX

Newport News, VA

Fair PriceLimited · 13
$6,595102,664 mi

Market: $6,999 – $13,599

Comparison: 13 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 240 days listed (based on current market benchmarks)

Newport News, VA

2016 Kia Forte5 LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Forte5 LX

Newport News, VA

UnscoredLimited · 18
$6,820139,592 mi

Comparison: 18 similar vehicles

Newport News, VA

2015 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Kia Optima LX

Newport News, VA

Fair PriceModerate · 23
$6,999111,000 mi

Market: $5,495 – $10,999

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)

Newport News, VA

2017 Kia Forte LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Forte LX

Newport News, VA

Fair PriceLimited · 13
$7,59599,473 mi

Market: $6,595 – $13,599

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 164 days listed (based on current market benchmarks)

Newport News, VA

2013 Kia Optima EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Kia Optima EX

Newport News, VA

UnscoredLimited · 9
$7,990137,315 mi

Comparison: 9 similar vehicles

Newport News, VA

2016 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Optima LX

Newport News, VA

Fair PriceModerate · 24
$7,99598,879 mi

Market: $4,278 – $11,800

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 911 days listed (based on current market benchmarks)

Newport News, VA

2015 Kia Forte LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Kia Forte LX

Newport News, VA

Fair PriceLimited · 14
$7,995100,231 mi

Market: $4,995 – $9,873

Comparison: 14 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 143 days listed (based on current market benchmarks)

Newport News, VA

2017 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Optima LX

Newport News, VA

UnscoredLimited · 5
$8,975105,103 mi

Comparison: 5 similar vehicles

Newport News, VA

2015 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Kia Optima LX

Newport News, VA

UnscoredModerate · 23
$8,995141,719 mi

Comparison: 23 similar vehicles

Newport News, VA

2013 Kia Soul Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Kia Soul Base

Newport News, VA

UnscoredLimited · 6
$9,49172,248 mi

Comparison: 6 similar vehicles

Newport News, VA

2013 Kia Optima SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Kia Optima SX

Newport News, VA

OverpricedModerate · 22
$9,700146,125 mi

Market: $6,999 – $8,995

Comparison: 22 similar vehicles

Priced ~8% above the typical market range for similar vehicles (based on current market benchmarks)

Newport News, VA

2016 Kia Optima EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Optima EX

Newport News, VA

UnscoredModerate · 21
$10,449111,589 mi

Comparison: 21 similar vehicles

Newport News, VA

2016 Kia Sorento LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Sorento LX

Newport News, VA

Fair PriceModerate · 27
$10,69499,940 mi

Market: $6,500 – $10,995

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Newport News, VA

2021 Kia Soul LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Soul LX

Newport News, VA

UnscoredLimited · 8
$10,900136,833 mi

Comparison: 8 similar vehicles

Newport News, VA

2019 Kia Soul Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Kia Soul Base

Newport News, VA

UnscoredLimited · 5
$11,82082,479 mi

Comparison: 5 similar vehicles

Newport News, VA

2017 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Sportage EX

Newport News, VA

UnscoredLimited · 8
$12,986101,501 mi

Comparison: 8 similar vehicles

Newport News, VA

2021 Kia Rio LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Rio LX

Newport News, VA

UnscoredInsufficient · 0
$13,74048,294 mi

Newport News, VA

2021 Kia Rio 5-Door S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Rio 5-Door S

Newport News, VA

UnscoredInsufficient · 0
$14,99582,722 mi

Newport News, VA

2016 Kia Optima SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Optima SX

Newport News, VA

UnscoredInsufficient · 0
$14,99877,498 mi

Newport News, VA

2021 Kia Forte LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Forte LXS

Newport News, VA

UnscoredInsufficient · 3
$16,04344,299 mi

Comparison: 3 similar vehicles

Newport News, VA

2022 Kia FORTE GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia FORTE GT-Line

Newport News, VA

UnscoredLimited · 10
$16,09994,963 mi

Comparison: 10 similar vehicles

Newport News, VA

2020 Kia Sportage S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Sportage S

Newport News, VA

Fair PriceModerate · 35
$16,98680,251 mi

Market: $10,500 – $18,998

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Newport News, VA

2019 Kia Sorento LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Kia Sorento LX

Newport News, VA

UnscoredLimited · 8
$16,99872,981 mi

Comparison: 8 similar vehicles

Newport News, VA

2023 Kia Forte GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Forte GT-Line

Newport News, VA

Fair PriceRobust · 56
$16,999107,500 mi

Market: $11,848 – $20,590

Comparison: 56 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)

Newport News, VA

2022 Kia Rio S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Rio S

Newport News, VA

UnscoredInsufficient · 0
$17,48933,155 mi

Newport News, VA

2020 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Sportage LX

Newport News, VA

UnscoredInsufficient · 3
$17,89963,332 mi

Comparison: 3 similar vehicles

Newport News, VA

2023 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Seltos S

Newport News, VA

Fair PriceLimited · 15
$19,76040,188 mi

Market: $19,699 – $20,589

Comparison: 15 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)

Newport News, VA

2023 Kia Soul EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Soul EX

Newport News, VA

UnscoredInsufficient · 0
$19,99839,244 mi

Newport News, VA

2018 Kia Sedona L

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Kia Sedona L

Newport News, VA

UnscoredInsufficient · 0
$19,99849,507 mi

Newport News, VA

2022 Kia Sportage Nightfall

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Sportage Nightfall

Newport News, VA

UnscoredInsufficient · 4
$20,74958,959 mi

Comparison: 4 similar vehicles

Newport News, VA

2025 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K4 LXS

Newport News, VA

Fair PriceLimited · 10
$21,19540,534 mi

Market: $18,899 – $22,894

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Newport News, VA

2024 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Seltos EX

Newport News, VA

Fair PriceModerate · 36
$21,99053,327 mi

Market: $19,998 – $25,689

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)

Newport News, VA

2025 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K4 LXS

Newport News, VA

UnscoredLimited · 9
$22,14725,664 mi

Comparison: 9 similar vehicles

Newport News, VA

2025 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K4 LXS

Newport News, VA

Fair PriceRobust · 64
$22,19516,871 mi

Market: $19,900 – $25,521

Comparison: 64 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)

Newport News, VA

2023 Kia Forte GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Forte GT-Line

Newport News, VA

Fair PriceRobust · 53
$22,47750,085 mi

Market: $17,599 – $22,552

Comparison: 53 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)

Newport News, VA

2024 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Sportage LX

Newport News, VA

Fair PriceLimited · 18
$22,64956,036 mi

Market: $18,998 – $23,295

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 131 days listed (based on current market benchmarks)

Newport News, VA

2021 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia K5 GT-Line

Newport News, VA

UnscoredInsufficient · 0
$22,77329,227 mi

Newport News, VA

2023 Kia Sportage LX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX Hybrid

Newport News, VA

UnscoredInsufficient · 0
$22,99074,602 mi

Newport News, VA

2024 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Seltos EX

Newport News, VA

Fair PriceModerate · 40
$23,18726,850 mi

Market: $22,990 – $25,824

Comparison: 40 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 117 days listed (based on current market benchmarks)

Newport News, VA

2025 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K4 LXS

Newport News, VA

OverpricedModerate · 20
$23,48334,780 mi

Market: $20,997 – $22,334

Comparison: 20 similar vehicles

Priced ~5% above the typical market range for similar vehicles (based on current market benchmarks)

Newport News, VA

2021 Kia Telluride EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Telluride EX

Newport News, VA

Fair PriceLimited · 10
$23,69078,745 mi

Market: $16,998 – $26,000

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)

Newport News, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Newport News, VA

Fair PriceRobust · 118
$23,807Mileage not verified

Market: $24,070 – $26,614

Comparison: 118 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 55 days listed (based on current market benchmarks)

Newport News, VA

2025 Kia K4 EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K4 EX

Newport News, VA

Fair PriceRobust · 54
$23,9896,836 mi

Market: $24,144 – $24,989

Comparison: 54 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 11 days listed (based on current market benchmarks)

Newport News, VA

2023 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX

Newport News, VA

OverpricedLimited · 10
$23,99451,025 mi

Market: $20,500 – $22,679

Comparison: 10 similar vehicles

Priced ~6% above the typical market range for similar vehicles (based on current market benchmarks)

Newport News, VA

You can page through the first 500 listings. Add a filter, such as a ZIP code, price or year, to see others.

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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