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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

SUVs in Wisconsin

Explore SUVs in Wisconsin with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one. These vehicles are listed from the lowest asking price upward; each carries its own price verdict or is marked Unscored, and days-on-lot is shown as a separate demand signal, not a ranking input.

Market snapshot · October 6, 2026 · refresh delayed · 2 days ago

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

According to RetailVision™ data, OAV is currently analyzing approximately 60,000 SUVs across the Wisconsin market.

Total SUVs

59,984

Average Price

$38,911

Price Range

$3,000–$199,449

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

SUVs market summary — Wisconsin

MarketWisconsin
Body typeSUVs
Listings analyzed59,984
Average price$38,911
Price range$3,000 – $199,449
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceRefresh delayed · 2 days ago

OAV answers these questions

What are the best priced SUVs in Wisconsin?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which SUVs in Wisconsin are priced below market?
SUVs in Wisconsin rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Wisconsin?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which SUVs are priced below comparable listings in Wisconsin?
OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Wisconsin, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount — to compute a price-to-market range. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

Explore more markets

All SUVs in Wisconsin

Showing the 24 best-priced SUVs from 59,984 active listings.

2011 Dodge Nitro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Dodge Nitro

Racine, WI

UnscoredInsufficient · 0
$3,000188,073 mi

Racine, WI

2009 Kia Sportage

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Kia Sportage

Kenosha, WI

UnscoredInsufficient · 0
$3,264166,744 mi

Kenosha, WI

Also available at 1 other WI location

2005 Ford Explorer

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Ford Explorer

Clintonville, WI

UnscoredInsufficient · 0
$3,295128,048 mi

Clintonville, WI

2017 Jeep Patriot

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Jeep Patriot

Appleton, WI

UnscoredLimited · 6
$3,42099,225 mi

Comparison: 6 similar vehicles

Appleton, WI

Also available at 1 other WI location

2011 Ford Escape

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Ford Escape

Racine, WI

UnscoredInsufficient · 3
$3,467145,143 mi

Comparison: 3 similar vehicles

Racine, WI

2011 Chevrolet Traverse

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Traverse

Racine, WI

Fair PriceModerate · 21
$3,489165,650 mi

Market: $2,100 – $10,877

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 222 days listed (based on current market benchmarks)

Racine, WI

2005 Ford Freestyle

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Ford Freestyle

Kenosha, WI

UnscoredInsufficient · 0
$3,495169,164 mi

Kenosha, WI

2009 Nissan Murano

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Nissan Murano

Kenosha, WI

UnscoredLimited · 5
$3,495192,922 mi

Comparison: 5 similar vehicles

Kenosha, WI

2004 Buick Rendezvous

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Buick Rendezvous

Marshall, WI

UnscoredInsufficient · 0
$3,500106,997 mi

Marshall, WI

2005 Nissan Armada

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Nissan Armada

Milwaukee, WI

UnscoredLimited · 7
$3,532165,726 mi

Comparison: 7 similar vehicles

Milwaukee, WI

2016 Chevrolet Equinox

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Equinox

Milwaukee, WI

UnscoredModerate · 32
$3,695171,500 mi

Comparison: 32 similar vehicles

Milwaukee, WI

2015 Ford Explorer

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford Explorer

Stoughton, WI

Fair PriceRobust · 106
$3,809186,805 mi

Market: $3,000 – $19,999

Comparison: 106 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 142 days listed (based on current market benchmarks)

Stoughton, WI

Also available at 8 other WI locations

2015 Chevrolet Equinox

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Equinox

Eau Claire, WI

UnscoredModerate · 21
$3,850188,703 mi

Comparison: 21 similar vehicles

Eau Claire, WI

2007 Hyundai Tucson

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Hyundai Tucson

Deforest, WI

UnscoredInsufficient · 0
$3,950123,492 mi

Deforest, WI

2014 Chevrolet Traverse

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Traverse

Eau Claire, WI

Fair PriceModerate · 24
$3,950188,690 mi

Market: $2,700 – $9,995

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)

Eau Claire, WI

2004 Ford Explorer

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Ford Explorer

Kenosha, WI

UnscoredInsufficient · 0
$3,995141,219 mi

Kenosha, WI

2005 Chevrolet Equinox

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Chevrolet Equinox

Milwaukee, WI

UnscoredInsufficient · 0
$3,995143,394 mi

Milwaukee, WI

2005 Ford Escape

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Ford Escape

Milwaukee, WI

UnscoredInsufficient · 0
$3,995116,450 mi

Milwaukee, WI

2006 Saturn VUE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2006 Saturn VUE

Kenosha, WI

UnscoredInsufficient · 3
$3,995129,348 mi

Comparison: 3 similar vehicles

Kenosha, WI

2008 Hyundai Santa Fe

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Hyundai Santa Fe

Milwaukee, WI

UnscoredInsufficient · 3
$3,995190,320 mi

Comparison: 3 similar vehicles

Milwaukee, WI

2010 Ford Edge

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Ford Edge

Kenosha, WI

Fair PriceModerate · 33
$3,995176,000 mi

Market: $2,995 – $19,495

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)

Kenosha, WI

2011 Ford Escape

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Ford Escape

Kenosha, WI

UnscoredLimited · 19
$3,995161,784 mi

Comparison: 19 similar vehicles

Kenosha, WI

2011 Ford Escape

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Ford Escape

Kenosha, WI

UnscoredInsufficient · 3
$3,995163,980 mi

Comparison: 3 similar vehicles

Kenosha, WI

2013 Mitsubishi Outlander Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Mitsubishi Outlander Sport

Burlington, WI

UnscoredInsufficient · 3
$3,995185,766 mi

Comparison: 3 similar vehicles

Burlington, WI

Other vehicle markets in Wisconsin