SUVs in Ashland, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Explore SUVs in Ashland, WI with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.
Market snapshot · November 2, 2026
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 200 SUVs across the Ashland, WI market.
SUV Listings
164
Average Price
$40,510
Price Range (excl. >$200k outliers)
$15,347–$106,682
Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.
Shop SUVs by budget
About the SUV market
Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.
SUVs market summary — Ashland, WI
| Market | Ashland, WI |
|---|---|
| Body type | SUVs |
| Listings analyzed | 164 |
| Average price | $40,510 |
| Price range | $15,347 – $106,682 |
| Price-to-Market basis | Asking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs. |
| Refresh cadence | Daily |
SUV Market in Ashland, WI
Dealers in Ashland have 164 SUVs listed. The average asking price is $40,510, ranging from $15,347 to $106,682.
OAV answers these questions
- What are the best priced SUVs in Ashland, WI?
- OAV orders SUVs in Ashland, WI by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
- Which SUVs in Ashland, WI are priced below market?
- SUVs in Ashland, WI rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
- Which listings are Demand-Verified in Ashland, WI?
- A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
- Which SUVs are priced below comparable listings in Ashland, WI?
- OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Ashland, WI, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
Analysis coverage — Ashland, WI SUV market
164 listings analyzed in this market — the top 72 are shown below. Of those 72, 0 (0%) are withheld from ranked recommendation — a withheld listing's vehicle page gives the reason. Confident verdicts get more visual weight; withheld listings still appear so the pool is auditable.
These counts describe the 72 listings shown on this page, not the full 164 analyzed.
Cheapest Great SUV Deals in Ashland
These SUVs are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.
Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.
All SUVs in Ashland
24 confidently-priced SUVs shown first — listings we can't price appear below.

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Toyota Highlander XLE
Ashland, WI
Listed by Marthaler Toyota of Ashland
Market: $32,247 – $48,487
Comparison: 23 similar vehicles
Competitively priced ~8% below the typical range compared to similar vehicles · 102 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Ashland, WI
Listed by Ashland Ford Chrysler
Market: $26,927 – $40,845
Comparison: 922 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Ashland, WI
Listed by Ashland Ford
Market: $26,927 – $40,845
Comparison: 922 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 102 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Outer Banks
Ashland, WI
Listed by Ashland Ford
Market: $31,040 – $44,725
Comparison: 633 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Jeep Grand Cherokee Limited
Ashland, WI
Listed by Ashland Ford Chrysler
Market: $44,736 – $56,660
Comparison: 572 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Equinox RS
Ashland, WI
Listed by Von Holzen Chevrolet
Market: $34,245 – $44,095
Comparison: 547 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Trax RS
Ashland, WI
Listed by Von Holzen Chevrolet
Market: $22,940 – $29,970
Comparison: 488 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Trax RS
Ashland, WI
Listed by Von Holzen Chevrolet
Market: $22,940 – $29,970
Comparison: 488 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer Active
Ashland, WI
Listed by Ashland Ford
Market: $34,635 – $52,045
Comparison: 420 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 320 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer Active
Ashland, WI
Listed by Ashland Ford Chrysler
Market: $34,635 – $52,045
Comparison: 420 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota RAV4 SE
Ashland, WI
Listed by Marthaler Toyota of Ashland
Market: $38,034 – $42,157
Comparison: 264 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Acadia Elevation
Ashland, WI
Listed by Von Holzen GMC Inc.
Market: $47,190 – $60,493
Comparison: 256 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda CR-V Sport-L
Ashland, WI
Listed by Marthaler Honda Ashland
Market: $40,312 – $43,029
Comparison: 223 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota RAV4 XLE
Ashland, WI
Listed by Marthaler Toyota of Ashland
Market: $39,323 – $45,129
Comparison: 195 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Cherokee Limited
Ashland, WI
Listed by Ashland Chrysler
Market: $31,595 – $46,309
Comparison: 194 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 307 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Acadia Elevation
Ashland, WI
Listed by Von Holzen GMC Inc.
Market: $42,635 – $56,855
Comparison: 167 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 165 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda HR-V EX-L
Ashland, WI
Listed by Marthaler Honda Toyota
Market: $31,899 – $34,354
Comparison: 157 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 82 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Dodge Durango GT HEMI Plus V8
Ashland, WI
Listed by Ashland Chrysler
Market: $45,336 – $57,005
Comparison: 150 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 177 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Terrain AT4
Ashland, WI
Listed by Von Holzen GMC Inc.
Market: $40,625 – $47,300
Comparison: 131 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 31 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Pilot Elite
Ashland, WI
Listed by Marthaler Honda Toyota
Market: $50,888 – $57,135
Comparison: 129 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Corolla Cross XLE
Ashland, WI
Listed by Marthaler Honda Toyota
Market: $32,518 – $37,527
Comparison: 125 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Pilot Black Edition
Ashland, WI
Listed by Marthaler Honda Ashland
Market: $52,165 – $58,245
Comparison: 117 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 43 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Jeep Wrangler 4-Door Sahara
Ashland, WI
Listed by Ashland Chrysler
Market: $52,211 – $58,167
Comparison: 90 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 33 days listed (based on current market benchmarks)
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda CR-V TrailSport
Ashland, WI
Listed by Marthaler Honda Ashland
Market: $39,411 – $42,025
Comparison: 56 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)
Ashland, WI
Listings without a supported price verdict in Ashland
These SUVs are shown for completeness, but OAV is withholding a Price-to-Market verdict — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each card shows why it's withheld.

Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Jeep Renegade Latitude
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Honda HR-V LX
Ashland, WI
Comparison: 3 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Honda CR-V EX
Ashland, WI
Comparison: 47 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Mercedes-Benz GLA GLA250
Ashland, WI
Comparison: 6 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Jeep Compass Sun & Safety
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Jeep Renegade Latitude
Ashland, WI
Comparison: 3 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Subaru Crosstrek Base
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Rogue SV
Ashland, WI
Comparison: 7 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Buick Encore GX Select
Ashland, WI
Comparison: 5 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Trax Activ
Ashland, WI
Comparison: 3 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Mazda CX-5 Touring
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 GMC Terrain AT4
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Hyundai Kona SEL
Ashland, WI
Comparison: 3 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 GMC Acadia SLT
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Subaru Crosstrek Base
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Mazda CX-50 S PREFERRED
Ashland, WI
Comparison: 3 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Buick Envision Essence
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Honda CR-V SE
Ashland, WI
Comparison: 5 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Honda CR-V EX-L
Ashland, WI
Comparison: 3 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Jeep Grand Cherokee Summit
Ashland, WI
Comparison: 7 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Blazer 2LT
Ashland, WI
Comparison: 7 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Toyota Corolla Cross XLE
Ashland, WI
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Hyundai Palisade Limited
Ashland, WI
Comparison: 5 similar vehicles
Ashland, WI

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda HR-V Sport
Ashland, WI
Comparison: 4 similar vehicles
Ashland, WI
What makes OAV different from traditional car-listing sites
Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.
How OAV works — common questions
- How does OAV find cars priced below market?
- OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
- What makes a Demand-Verified Deal different from a cheap listing?
- A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
- Does OAV use local market comparables?
- Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
- Why does days-on-lot matter when shopping for used cars?
- How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
- Can OAV help find trucks, SUVs, or EVs priced below market?
- Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.
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