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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

Best Priced Vehicles near Madison, WI 53713

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.

OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.

The best priced vehicles in Madison, WI 53713 are vehicles currently listed below their typical market range, based on local comparables and days-on-lot velocity. These vehicles are ranked based on how far below their expected market range they fall and how quickly similar vehicles are selling.

Market snapshot · August 4, 2026

What makes OAV different from Cars.com, AutoTrader, and Edmunds

Cars.com, AutoTrader, and Edmunds are vehicle-listing marketplaces where shoppers browse inventory. OAV is the answer-engine layer above the marketplace: it ranks vehicles using price-to-market analysis, local comparable ranges, days-on-lot, comparable count, and demand and velocity signals from similar vehicles — surfacing the ones priced below their typical market range and supported by recent sell-through. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

Vehicles market summary — near Madison, WI 53713

Marketnear Madison, WI 53713
Body typeVehicles
Listings analyzed20,846
Average price$40,853
Price range$1,436 – $1,399,989
Average days on lot77 days
Ranking signalsPrice-to-market, year, mileage, days-on-lot, comparable count
Refresh cadenceDaily

How OAV Identifies Deals

OAV uses RetailVision™ market data to analyze current listings, historical sales patterns, and local market conditions. Vehicles are ranked based on pricing versus comparable listings in the same region and expected sell-through velocity.

  • Millions of local retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available) within the local and regional market.
  • Real price-to-market ranges from regularly refreshed market data.
  • Days on lot incorporated as a sell-through velocity signal.
  • Listings priced below their typical market range surface as undervalued — a great deal or a good deal compared to similar vehicles in the local market.
  • Listings within the typical range surface as fairly priced — in line with what comparable vehicles are listed for locally.
  • Listings priced above the typical range surface as above market — higher than what comparable vehicles are typically listed for in the area.
  • Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.

This helps identify undervalued vehicles and determine whether a listing represents a great deal or a good deal in its local market.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares each listing against similar vehicles currently for sale in the local and regional market — using year, make, model, trim, mileage, and condition signals — to compute a price-to-market range. Listings priced below the bottom of their typical range are flagged as undervalued, surfaced as Great Deals, and shown first in every market view.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a price below the comparable market range. The price signal says it's cheap; the demand signal says the market is actually buying at that price.
Does OAV use local market comparables?
Yes. Every listing is benchmarked against millions of comparable retail listings in the same metro and broader region — never national averages. A truck priced $2,000 below market in Dallas is compared against Dallas trucks; an EV priced below market in Los Angeles is compared against LA EVs. Local comparables make the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits helps show whether the market is actually buying. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — body-type-specific market views are available for trucks, SUVs, sedans, and EVs in every major U.S. metro and ZIP code. Each view ranks listings by how far below the typical range they're priced, includes Demand-Verified Deals where sell-through evidence supports the label, and shows local comparable ranges + days-on-lot per listing. Start at the homepage or any city or ZIP page.

According to RetailVision™ data, OAV is currently analyzing approximately 21,000 vehicles across the Madison, WI 53713 market.

Total Listings

20,846

Average Price

$40,853

Price Range

$1,436–$1,399,989

Avg Days on Lot

77

Vehicle Market Summary — Madison, WI 53713

There are 20,846 vehicles for sale within 50 miles of ZIP 53713 (Madison, WI). This includes 10,617 new and 10,229 used vehicles. The average asking price is $40,853, with prices ranging from $1,436 to $1,399,989. Vehicles in this market spend an average of 77 days on dealer lots. OAV's Price-to-Market AI analyzes each listing against local and regional comparables to flag Great Deals, Fair Prices, and Overpriced listings.

OAV answers these questions

What are the best priced vehicles in Madison, WI 53713?
OAV ranks vehicles in Madison, WI 53713 by how far below their typical market range they are listed, using local comparable vehicles and days-on-lot velocity. Listings labeled Great Deal sit below the comparable range; Fair Price sits within it.
Which vehicles in Madison, WI 53713 are priced below market?
Vehicles flagged as undervalued are priced below the typical range for comparable cars in Madison, WI 53713. The "Top Deals" section on every market page surfaces these first, with the percentage gap from the typical range shown per listing.
Which listings are Demand-Verified in Madison, WI 53713?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are undervalued compared with local comparables in Madison, WI 53713?
OAV's Price-to-Market analysis compares every listing against similar cars in Madison, WI 53713, using year, make, model, trim, mileage, and condition signals. Undervalued listings price below the typical comparable range and are surfaced as Great Deals.

Browse by Body Type near 53713

Popular Makes near Madison

Ford (3,764)Chevrolet (3,211)GMC (1,430)Jeep (1,353)Toyota (1,141)Hyundai (1,076)RAM (936)Honda (911)Buick (824)Nissan (814)

Featured Listings near 53713

No Photo

2010 Ford Escape

Stoughton, WI

Great Deal
$2,195197,077 mi

Market: $6,995$7,493

Comparison scope: Stoughton, WI area

Competitively priced ~70% below the typical range in the Stoughton market compared to similar vehicles · 59 days on lot (based on current market benchmarks)

Stoughton, WI

No Photo

2009 Chevrolet Impala

South Beloit, IL

Great Deal
$3,150182,123 mi

Market: $4,812$6,594

Comparison scope: South Beloit, IL area

Competitively priced ~45% below the typical range in the South Beloit market compared to similar vehicles · 20 days on lot (based on current market benchmarks)

South Beloit, IL

No Photo

2001 Chevrolet Silverado

Delavan, WI

Great Deal
$3,632228,455 mi

Market: $3,636$4,235

Comparison scope: Delavan, WI area

Competitively priced ~8% below the typical range in the Delavan market compared to similar vehicles · 67 days on lot (based on current market benchmarks)

Delavan, WI

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2009 Toyota Prius

Madison, WI

Great Deal
$3,995312,000 mi

Market: $6,750$7,986

Comparison scope: Madison, WI area

Competitively priced ~46% below the typical range in the Madison market compared to similar vehicles · 42 days on lot (based on current market benchmarks)

Madison, WI

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2013 Chevrolet Cruze

Elkhorn, WI

Great Deal
$3,995180,256 mi

Market: $5,950$7,850

Comparison scope: Elkhorn, WI area

Competitively priced ~42% below the typical range in the Elkhorn market compared to similar vehicles · 753 days on lot (based on current market benchmarks)

Elkhorn, WI

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2016 Chevrolet Sonic

Evansville, WI

Great Deal
$3,995126,167 mi

Market: $7,990$11,287

Comparison scope: Evansville, WI area

Competitively priced ~59% below the typical range in the Evansville market compared to similar vehicles · 39 days on lot (based on current market benchmarks)

Evansville, WI

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2013 Chevrolet Sonic

Elkhorn, WI

Great Deal
$3,99511,111 mi

Market: $4,990$6,490

Comparison scope: Elkhorn, WI area

Competitively priced ~30% below the typical range in the Elkhorn market compared to similar vehicles · 619 days on lot (based on current market benchmarks)

Elkhorn, WI

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2016 Chevrolet Trax

Machesney Park, IL

Great Deal
$3,995140,630 mi

Market: $6,995$15,366

Comparison scope: Machesney Park, IL area

Competitively priced ~64% below the typical range in the Machesney Park market compared to similar vehicles · 17 days on lot (based on current market benchmarks)

Machesney Park, IL

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2012 Chevrolet Cruze

South Beloit, IL

Great Deal
$4,100218,983 mi

Market: $4,295$7,950

Comparison scope: South Beloit, IL area

Competitively priced ~33% below the typical range in the South Beloit market compared to similar vehicles · 205 days on lot (based on current market benchmarks)

South Beloit, IL

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2017 Kia Forte

South Beloit, IL

Great Deal
$4,350141,123 mi

Market: $9,900$10,599

Comparison scope: South Beloit, IL area

Competitively priced ~58% below the typical range in the South Beloit market compared to similar vehicles · 14 days on lot (based on current market benchmarks)

South Beloit, IL

No Photo

2016 Chrysler Town & Country

Fort Atkinson, WI

Great Deal
$4,400212,009 mi

Market: $6,529$14,977

Comparison scope: Fort Atkinson, WI area

Competitively priced ~59% below the typical range in the Fort Atkinson market compared to similar vehicles · 11 days on lot (based on current market benchmarks)

Fort Atkinson, WI

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2012 Ford Fusion

Delavan, WI

Great Deal
$4,402195,632 mi

Market: $4,900$5,995

Comparison scope: Delavan, WI area

Competitively priced ~19% below the typical range in the Delavan market compared to similar vehicles · 32 days on lot (based on current market benchmarks)

Delavan, WI

No Photo

2015 Dodge Journey

South Beloit, IL

Great Deal
$4,450176,123 mi

Market: $5,632$8,952

Comparison scope: South Beloit, IL area

Competitively priced ~39% below the typical range in the South Beloit market compared to similar vehicles · 18 days on lot (based on current market benchmarks)

South Beloit, IL

No Photo

2017 Chevrolet Equinox

Jefferson, WI

Great Deal
$4,488190,276 mi

Market: $6,800$15,990

Comparison scope: Jefferson, WI area

Competitively priced ~61% below the typical range in the Jefferson market compared to similar vehicles · 2 days on lot (based on current market benchmarks)

Jefferson, WI

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2014 Chevrolet Cruze

Monona, WI

Great Deal
$4,499150,673 mi

Comparison scope: Monona, WI area

Competitively priced ~19% below the typical range in the Monona market compared to similar vehicles · 53 days on lot (based on current market benchmarks)

Monona, WI

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2014 Jeep Cherokee

South Beloit, IL

Great Deal
$4,750186,123 mi

Market: $8,295$12,950

Comparison scope: South Beloit, IL area

Competitively priced ~55% below the typical range in the South Beloit market compared to similar vehicles · 20 days on lot (based on current market benchmarks)

South Beloit, IL

No Photo

2016 Chevrolet Cruze Limited

Elkhorn, WI

Great Deal
$4,995178,726 mi

Market: $5,632$8,945

Comparison scope: Elkhorn, WI area

Competitively priced ~31% below the typical range in the Elkhorn market compared to similar vehicles · 753 days on lot (based on current market benchmarks)

Elkhorn, WI

No Photo

2006 Toyota RAV4

Janesville, WI

Great Deal
$4,995214,246 mi

Market: $6,450$7,597

Comparison scope: Janesville, WI area

Competitively priced ~29% below the typical range in the Janesville market compared to similar vehicles · 97 days on lot (based on current market benchmarks)

Janesville, WI

No Photo

2013 Ford Escape

Dodgeville, WI

Great Deal
$4,995187,915 mi

Market: $5,288$10,246

Comparison scope: Dodgeville, WI area

Competitively priced ~36% below the typical range in the Dodgeville market compared to similar vehicles · 6 days on lot (based on current market benchmarks)

Dodgeville, WI

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2004 Chevrolet Silverado 2500HD

Delavan, WI

Great Deal
$4,995205,300 mi

Market: $14,950$29,950

Comparison scope: Delavan, WI area

Competitively priced ~78% below the typical range in the Delavan market compared to similar vehicles · 6 days on lot (based on current market benchmarks)

Delavan, WI

No Photo

2015 Chevrolet Equinox

Machesney Park, IL

Great Deal
$4,995146,644 mi

Market: $6,995$12,461

Comparison scope: Machesney Park, IL area

Competitively priced ~49% below the typical range in the Machesney Park market compared to similar vehicles · 28 days on lot (based on current market benchmarks)

Machesney Park, IL

No Photo

2015 Chevrolet Cruze

Madison, WI

Great Deal
$4,999123,226 mi

Market: $5,995$7,867

Comparison scope: Madison, WI area

Competitively priced ~28% below the typical range in the Madison market compared to similar vehicles · 129 days on lot (based on current market benchmarks)

Madison, WI

No Photo

2015 Kia Optima

South Beloit, IL

Great Deal
$4,999Mileage not verified

Market: $6,912$10,950

Comparison scope: South Beloit, IL area

Competitively priced ~44% below the typical range in the South Beloit market compared to similar vehicles · 161 days on lot (based on current market benchmarks)

South Beloit, IL

No Photo

2006 Chevrolet Silverado 1500

South Beloit, IL

Great Deal
$5,000188,069 mi

Market: $6,096$6,695

Comparison scope: South Beloit, IL area

Competitively priced ~22% below the typical range in the South Beloit market compared to similar vehicles · 67 days on lot (based on current market benchmarks)

South Beloit, IL

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