SUVs in Winter Haven, FL
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Explore SUVs in Winter Haven, FL with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.
Market snapshot · October 24, 2026
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 1,300 SUVs across the Winter Haven, FL market.
SUV Listings
1,296
Average Price
$39,434
Price Range (excl. >$200k outliers)
$1,800–$141,116
Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.
Shop SUVs by budget
About the SUV market
Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.
SUVs market summary — Winter Haven, FL
| Market | Winter Haven, FL |
|---|---|
| Body type | SUVs |
| Listings analyzed | 1,296 |
| Average price | $39,434 |
| Price range | $1,800 – $141,116 |
| Price-to-Market basis | Asking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs. |
| Refresh cadence | Daily |
SUV Market in Winter Haven, FL
Dealers in Winter Haven have 1,296 SUVs listed. The average asking price is $39,434, ranging from $1,800 to $141,116.
OAV answers these questions
- What are the best priced SUVs in Winter Haven, FL?
- OAV orders SUVs in Winter Haven, FL by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
- Which SUVs in Winter Haven, FL are priced below market?
- SUVs in Winter Haven, FL rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
- Which listings are Demand-Verified in Winter Haven, FL?
- A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
- Which SUVs are priced below comparable listings in Winter Haven, FL?
- OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Winter Haven, FL, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
Analysis coverage — Winter Haven, FL SUV market
OAV analyzed all 1,296 listings in this market. 1,016 (78%) carry a Price-to-Market verdict; 280 are Unscored — pricing withheld for thin comparables, extreme mileage, or other data limits. Scored listings are shown first; withheld listings shown below link to vehicle pages that give the reason, so the pool stays auditable.
Coverage reflects the full market as of the latest daily snapshot. Demand and days-on-lot are reported separately and are never inputs to the verdict.
Cheapest Great SUV Deals in Winter Haven
These SUVs are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.
Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.
2020 Ford Ecosport SE
Winter Haven, FL
Priced below typical range ($13,688–$17,295) for similar vehicles
Based on 17 similar SUVs in Winter Haven
2023 Kia Sportage EX
Winter Haven, FL
Priced below typical range ($18,894–$24,298) for similar vehicles
Based on 20 similar SUVs in Winter Haven
2026 Ford Bronco 2-Door Base
Winter Haven, FL
Priced below typical range ($40,643–$59,630) for similar vehicles
Based on 20 similar SUVs in Winter Haven
All SUVs in Winter Haven
24 confidently-priced SUVs shown first — listings we can't price appear below.

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Kia Sportage EX
Winter Haven, FL
Market: $18,894 – $24,298
Comparison: 20 similar vehicles
Competitively priced ~12% below the typical range compared to similar vehicles · 73 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 2-Door Base
Winter Haven, FL
Market: $40,643 – $59,630
Comparison: 20 similar vehicles
Competitively priced ~5% below the typical range compared to similar vehicles · 17 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford Ecosport SE
Winter Haven, FL
Market: $13,688 – $17,295
Comparison: 17 similar vehicles
Competitively priced ~13% below the typical range compared to similar vehicles · 14 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Equinox LT
Winter Haven, FL
Market: $27,539 – $38,335
Comparison: 493 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Equinox LT
Winter Haven, FL
Market: $27,539 – $38,335
Comparison: 493 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Equinox LT
Winter Haven, FL
Market: $27,539 – $38,335
Comparison: 493 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 31 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Winter Haven, FL
Market: $26,683 – $39,745
Comparison: 441 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 22 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Winter Haven, FL
Market: $26,673 – $39,745
Comparison: 441 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 31 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Winter Haven, FL
Market: $25,942 – $37,778
Comparison: 327 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 59 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Winter Haven, FL
Market: $25,942 – $37,778
Comparison: 326 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 111 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Winter Haven, FL
Market: $25,942 – $37,778
Comparison: 326 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 113 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Winter Haven, FL
Market: $25,942 – $37,778
Comparison: 324 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 129 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Winter Haven, FL
Market: $25,942 – $37,778
Comparison: 324 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 173 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Winter Haven, FL
Market: $25,942 – $37,778
Comparison: 324 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 225 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Fe SEL
Winter Haven, FL
Market: $36,262 – $43,720
Comparison: 311 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 85 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Fe SEL
Winter Haven, FL
Market: $36,262 – $43,720
Comparison: 311 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Fe SEL
Winter Haven, FL
Market: $36,262 – $43,720
Comparison: 311 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lincoln Nautilus Premiere
Winter Haven, FL
Market: $50,968 – $66,428
Comparison: 72 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 133 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Yukon XL Elevation
Winter Haven, FL
Market: $74,399 – $90,470
Comparison: 34 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 149 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Wrangler 4-Door Sahara
Winter Haven, FL
Market: $39,090 – $51,018
Comparison: 19 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 10 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Yukon Denali Ultimate
Winter Haven, FL
Market: $107,389 – $115,982
Comparison: 19 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 22 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford Escape SE
Winter Haven, FL
Market: $9,998 – $18,999
Comparison: 18 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 221 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Honda HR-V Sport
Winter Haven, FL
Market: $25,989 – $27,763
Comparison: 17 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 12 days listed (based on current market benchmarks)
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Armada Platinum Reserve
Winter Haven, FL
Market: $77,669 – $85,077
Comparison: 16 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 420 days listed (based on current market benchmarks)
Winter Haven, FL
Listings without a supported price verdict in Winter Haven
Showing 24 of 280 SUVs OAV can't confidently price in Winter Haven — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each has its own page showing the specific reason.

Image from the dealer's site. OAV does not own, control, or store dealer images.
2007 Dodge Nitro SXT
Winter Haven, FL
Comparison: 3 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2007 Jeep Compass Sport
Winter Haven, FL
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2001 Ford Escape XLT
Winter Haven, FL
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Ford Escape SE
Winter Haven, FL
Comparison: 15 similar vehicles
Winter Haven, FL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Chevrolet Trax LS
Winter Haven, FL
Comparison: 7 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Nissan JUKE S
Winter Haven, FL
Comparison: 7 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2008 Jeep Liberty Sport
Winter Haven, FL
Comparison: 10 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Acura RDX Base
Winter Haven, FL
Comparison: 4 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2009 Honda Pilot EX-L
Winter Haven, FL
Comparison: 8 similar vehicles
Winter Haven, FL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Ford Edge Limited
Winter Haven, FL
Comparison: 11 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Mazda CX-9 Touring
Winter Haven, FL
Comparison: 3 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2011 Nissan Pathfinder LE
Winter Haven, FL
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2002 Nissan Xterra XE
Winter Haven, FL
Winter Haven, FL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Ford Escape Titanium
Winter Haven, FL
Comparison: 18 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Ford Expedition XL
Winter Haven, FL
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Ford Edge SEL
Winter Haven, FL
Comparison: 5 similar vehicles
Winter Haven, FL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Ford Escape SE
Winter Haven, FL
Comparison: 24 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2008 Ford Expedition XLT
Winter Haven, FL
Comparison: 6 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2009 Jeep Wrangler X
Winter Haven, FL
Comparison: 11 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Chevrolet Trax LT
Winter Haven, FL
Comparison: 7 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Chevrolet Traverse 1LT
Winter Haven, FL
Comparison: 5 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 GMC Acadia Denali
Winter Haven, FL
Comparison: 5 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Ford Escape Titanium
Winter Haven, FL
Comparison: 5 similar vehicles
Winter Haven, FL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Nissan Juke NISMO
Winter Haven, FL
Winter Haven, FL
What makes OAV different from traditional car-listing sites
Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.
How OAV works — common questions
- How does OAV find cars priced below market?
- OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
- What makes a Demand-Verified Deal different from a cheap listing?
- A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
- Does OAV use local market comparables?
- Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
- Why does days-on-lot matter when shopping for used cars?
- How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
- Can OAV help find trucks, SUVs, or EVs priced below market?
- Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.
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Other vehicle types in Winter Haven