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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Ford F-150 in Florida

2023 Ford F-150 — market pricing in Florida

As of 2026-10-21, 853 listed 2023 Ford F-150s in Florida had a median asking price of $38,814, with a typical range (25th–75th percentile) of $33,814–$46,481, median odometer 42,286 mi, and a median 34 days on the lot. Asking prices, not sold prices; a dated market snapshot.

Median price
$38,814
Typical range
$33,814–$46,481
Median miles
42,286 mi
Median days on lot
34
Listings
853

Asking prices from active dealer listings, deduplicated by VIN. Median & percentiles, not average. Snapshot 2026-10-21. Not a verdict on any single vehicle.

Explore 2023 Ford F-150 in Florida with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · October 21, 2026

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

According to RetailVision™ data, OAV is currently analyzing approximately 900 2023 Ford F-150 across the Florida market.

Total 2023 Ford F-150

853

Average Price

$41,594

Price Range

$13,480–$129,900

Avg Days on Lot

59

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV.io compares with other car-pricing sites

2023 Ford F-150 market summary — Florida

MarketFlorida
Vehicles2023 Ford F-150
Listings analyzed853
Average price$41,594
Price range$13,480 – $129,900
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

Cheapest Great Deals on 2023 Ford F-150 in Florida

Lowest-priced listings flagged as Great Deal by OAV's Price-to-Market analysis.

2023 Ford F-150

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150

Largo, FL

Great DealModerate · 21
$16,99787,412 mi

Market: $25,250 – $35,968

Comparison: 21 similar vehicles

Competitively priced ~33% below the typical range compared to similar vehicles · 54 days listed (based on current market benchmarks)

Largo, FL

2023 Ford F-150

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150

Orlando, FL

Great DealModerate · 25
$18,990104,956 mi

Market: $21,739 – $30,993

Comparison: 25 similar vehicles

Competitively priced ~13% below the typical range compared to similar vehicles · 152 days listed (based on current market benchmarks)

Orlando, FL

Also available at 1 other FL location

2023 Ford F-150

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150

Jacksonville, FL

Great DealModerate · 45
$21,29897,390 mi

Market: $24,449 – $41,794

Comparison: 45 similar vehicles

Competitively priced ~13% below the typical range compared to similar vehicles · 131 days listed (based on current market benchmarks)

Jacksonville, FL

Also available at 1 other FL location

2023 Ford F-150

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150

Orlando, FL

Great DealModerate · 27
$23,39825,962 mi

Market: $28,299 – $42,699

Comparison: 27 similar vehicles

Competitively priced ~17% below the typical range compared to similar vehicles · 70 days listed (based on current market benchmarks)

Orlando, FL

Also available at 2 other FL locations

OAV answers these questions

What are the best priced 2023 Ford F-150 in Florida?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which 2023 Ford F-150 in Florida are priced below market?
2023 Ford F-150 in Florida rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Florida?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which 2023 Ford F-150 are priced below comparable listings in Florida?
OAV's Price-to-Market analysis compares a listing's asking price against similar 2023 Ford F-150 in Florida, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

Explore more markets

Great Deals on 2023 Ford F-150 in Florida

Showing the 24 Great Deal 2023 Ford F-150 with the deepest discounts from 853 active listings.

2023 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XL

Largo, FL

Great DealModerate · 21
$16,99787,412 mi

Market: $25,250 – $35,968

Comparison: 21 similar vehicles

Competitively priced ~33% below the typical range compared to similar vehicles · 54 days listed (based on current market benchmarks)

Largo, FL

2023 Ford F-150 Tremor

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Tremor

Edgewater, FL

Great DealLimited · 15
$34,59242,356 mi

Market: $46,854 – $51,110

Comparison: 15 similar vehicles

Competitively priced ~26% below the typical range compared to similar vehicles · 6 days listed (based on current market benchmarks)

Edgewater, FL

2023 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Lariat

Orlando, FL

Great DealLimited · 10
$39,89816,002 mi

Market: $49,492 – $55,900

Comparison: 10 similar vehicles

Competitively priced ~19% below the typical range compared to similar vehicles · 70 days listed (based on current market benchmarks)

Orlando, FL

2023 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XL

Orlando, FL

Great DealModerate · 27
$23,39825,962 mi

Market: $28,299 – $42,699

Comparison: 27 similar vehicles

Competitively priced ~17% below the typical range compared to similar vehicles · 70 days listed (based on current market benchmarks)

Orlando, FL

2023 Ford F-150 Platinum

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Platinum

Lighthouse Point, FL

Great DealModerate · 21
$38,99549,474 mi

Market: $46,877 – $53,792

Comparison: 21 similar vehicles

Competitively priced ~17% below the typical range compared to similar vehicles · 76 days listed (based on current market benchmarks)

Lighthouse Point, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Tampa, FL

Great DealRobust · 60
$30,00035,355 mi

Market: $34,995 – $52,991

Comparison: 60 similar vehicles

Competitively priced ~14% below the typical range compared to similar vehicles · 4 days listed (based on current market benchmarks)

Tampa, FL

2023 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Lariat

Daytona Beach, FL

Great DealModerate · 26
$38,47432,128 mi

Market: $44,359 – $54,501

Comparison: 26 similar vehicles

Competitively priced ~13% below the typical range compared to similar vehicles · 49 days listed (based on current market benchmarks)

Daytona Beach, FL

2023 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Lariat

Jacksonville, FL

Great DealLimited · 14
$41,19727,370 mi

Market: $47,491 – $53,005

Comparison: 14 similar vehicles

Competitively priced ~13% below the typical range compared to similar vehicles · 30 days listed (based on current market benchmarks)

Jacksonville, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Jacksonville, FL

Great DealModerate · 45
$21,29897,390 mi

Market: $24,449 – $41,794

Comparison: 45 similar vehicles

Competitively priced ~13% below the typical range compared to similar vehicles · 131 days listed (based on current market benchmarks)

Jacksonville, FL

2023 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XL

West Palm Beach, FL

Great DealModerate · 25
$18,990104,956 mi

Market: $21,739 – $30,993

Comparison: 25 similar vehicles

Competitively priced ~13% below the typical range compared to similar vehicles · 152 days listed (based on current market benchmarks)

West Palm Beach, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

West Palm Beach, FL

Great DealModerate · 20
$33,70019,052 mi

Market: $37,500 – $48,987

Comparison: 20 similar vehicles

Competitively priced ~10% below the typical range compared to similar vehicles · 69 days listed (based on current market benchmarks)

West Palm Beach, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Stuart, FL

Great DealRobust · 56
$33,28232,425 mi

Market: $36,900 – $50,197

Comparison: 56 similar vehicles

Competitively priced ~10% below the typical range compared to similar vehicles · 124 days listed (based on current market benchmarks)

Stuart, FL

2023 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XL

Daytona Beach, FL

Great DealLimited · 11
$29,15946,228 mi

Market: $32,131 – $36,559

Comparison: 11 similar vehicles

Competitively priced ~9% below the typical range compared to similar vehicles · 29 days listed (based on current market benchmarks)

Daytona Beach, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

North Palm Beach, FL

Great DealLimited · 12
$30,62851,400 mi

Market: $33,636 – $39,990

Comparison: 12 similar vehicles

Competitively priced ~9% below the typical range compared to similar vehicles · 62 days listed (based on current market benchmarks)

North Palm Beach, FL

2023 Ford F-150 Platinum

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Platinum

Fort Myers, FL

Great DealLimited · 12
$46,13537,864 mi

Market: $50,442 – $59,998

Comparison: 12 similar vehicles

Competitively priced ~9% below the typical range compared to similar vehicles · 57 days listed (based on current market benchmarks)

Fort Myers, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Pensacola, FL

Great DealLimited · 10
$34,78039,439 mi

Market: $37,998 – $45,959

Comparison: 10 similar vehicles

Competitively priced ~8% below the typical range compared to similar vehicles · 224 days listed (based on current market benchmarks)

Pensacola, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Daytona Beach, FL

Great DealLimited · 12
$32,62653,295 mi

Market: $35,601 – $39,990

Comparison: 12 similar vehicles

Competitively priced ~8% below the typical range compared to similar vehicles · 8 days listed (based on current market benchmarks)

Daytona Beach, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Punta Gorda, FL

Great DealLimited · 12
$31,55242,459 mi

Market: $34,391 – $47,889

Comparison: 12 similar vehicles

Competitively priced ~8% below the typical range compared to similar vehicles · 53 days listed (based on current market benchmarks)

Punta Gorda, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Seffner, FL

Great DealModerate · 22
$29,13857,301 mi

Market: $31,389 – $51,991

Comparison: 22 similar vehicles

Competitively priced ~7% below the typical range compared to similar vehicles · 61 days listed (based on current market benchmarks)

Seffner, FL

2023 Ford F-150 Raptor

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Raptor

Edgewater, FL

Great DealLimited · 13
$57,60735,486 mi

Market: $61,472 – $96,605

Comparison: 13 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 6 days listed (based on current market benchmarks)

Edgewater, FL

2023 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Lariat

Tampa, FL

Great DealModerate · 20
$38,99939,230 mi

Market: $41,592 – $61,991

Comparison: 20 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 8 days listed (based on current market benchmarks)

Tampa, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Orlando, FL

Great DealModerate · 45
$33,75546,372 mi

Market: $35,900 – $42,895

Comparison: 45 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 54 days listed (based on current market benchmarks)

Orlando, FL

2023 Ford F-150 Raptor

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 Raptor

Tampa, FL

Great DealLimited · 11
$62,68442,192 mi

Market: $66,495 – $73,200

Comparison: 11 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 118 days listed (based on current market benchmarks)

Tampa, FL

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Naples, FL

Great DealLimited · 15
$37,36526,302 mi

Market: $39,635 – $48,958

Comparison: 15 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 412 days listed (based on current market benchmarks)

Naples, FL

See all listings for 2023 Ford F-150 in Florida

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