Is the $37,422 price on this 2026 Mazda MX-5 Miata a good deal?

OAV has not assigned a market verdict to this listing yet because there isn't enough comparable market data.

How long does a 2026 Mazda MX-5 Miata typically stay on dealer lots?

Comparable Mazda MX-5 Miata listings in WI spend an average of 85 days on dealer lots.

Where is this 2026 Mazda MX-5 Miata located?

This vehicle is listed in Hudson, WI 54016. VIN: JM1NDAD74T0709090. Mileage: mileage not reported.

2026 Mazda MX-5 Miata Grand Touring for Sale in Hudson, WI

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Vehicle Details

VINJM1NDAD74T0709090

TrimGrand Touring

Exterior ColorRed

DrivetrainRWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$39,220

Days on Lot18

Grand Touring

Unscored

$37,422Mileage not verified

Hudson, WI 54016

Is this 2026 Mazda MX-5 Miata Grand Touring a good deal?

OAV verdict: Unscored

Why: Listed at $37,422. OAV found only 7 comparable listings — too few for a reliable market range or verdict. Days on lot: 18 days (market average 85 days).

Manufacturer MSRPReference

$39,220

This vehicle $37,422 · $1,798 (5%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

Limited comparable data — OAV has not assigned a market verdict to this listing yet. The MSRP relationship above is shown for reference.

Demand-Verified· Faster recent sell-through, still within the typical window

Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 15–55 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$36,802 – $37,571

Regional Range$36,323 – $37,571

Luther Automotive

Hudson, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from luther automotive →

Request availability and out-the-door price

OAV will route your inquiry to Luther Automotive for current availability of this 2026 Mazda MX-5 Miata Grand Touring and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Mazda MX-5 Miata

Listing updated: Aug 3, 2026

Listed by a franchise dealer in Hudson, WI · On lot for 18 days · VIN verifiable at NHTSA

This new 2026 Mazda MX-5 Miata Grand Touring is listed at $37,422 by luther automotive in Hudson, WI 54016. The exterior color is Red. It features a RWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. OAV has not assigned a reliable comparable market range for this vehicle yet — the comparable set is too limited.

This vehicle has been on the lot for 18 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Hudson, WI convertibles market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Mazda MX-5 Miata against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Hudson, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JM1NDAD74T0709090 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Mazda MX-5 Miata Market in WI

WI Market Listings

Average Price

$36,953

Price Range

$32,995–$41,189

Avg Days on Lot

Based on all 26 2024-2028 Mazda MX-5 Miata listings in the WI market, the average asking price is $36,953. Because OAV has not assigned a reliable price verdict to this listing, it does not state how it compares to this broader average. Comparable prices in WI range from $32,995 to $41,189. Similar vehicles spend an average of 85 days on dealer lots in this market.