Is the $36,789 price on this 2025 Mazda MX-5 Miata a good deal?

OAV rates this as Fair Price because the asking price of $36,789 is within the typical market range for this vehicle.

What is the average price for a 2025 Mazda MX-5 Miata in WI?

Based on 24 comparable listings in WI, the average asking price for a 2023-2027 Mazda MX-5 Miata is $36,600, with prices ranging from $32,314 to $41,189.

How long does a 2025 Mazda MX-5 Miata typically stay on dealer lots?

Comparable Mazda MX-5 Miata listings in WI spend an average of 99 days on dealer lots.

Where is this 2025 Mazda MX-5 Miata located?

This vehicle is listed in Racine, WI 53406. VIN: JM1NDAD71S0659280. Mileage: 6 miles.

No Photo Available

Vehicle Details

VINJM1NDAD71S0659280

TrimGrand Touring

Exterior ColorGray

DrivetrainRWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$39,520

Days on Lot259

2025 Mazda MX-5 Miata

Grand Touring

Unscored

$36,789Mileage not verified

Racine, WI 53406

Is this 2025 Mazda MX-5 Miata Grand Touring a good deal?

OAV verdict: Unscored

Why: Listed at $36,789, comparable market range $36,789–$36,789. Days on lot: 259 days (market average 99 days).

Market price position

$36,789 · only listing at this price

$36,789 — single data point

Regional range: $36,789 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$36,789

This vehicle $36,789 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,793

This vehicle $36,789 · $4 (0%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-25) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 18–58 days.

Verify before inquiring

This listing has been on market about 4.5x longer than typical for similar vehicles (cohort sells in 18–58 days; this one is at 259). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$35,354 – $37,280

Frank Boucher Mazda Of Racine

Racine, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from frank boucher mazda of racine →

Request availability and out-the-door price

OAV will route your inquiry to Frank Boucher Mazda Of Racine for current availability of this 2025 Mazda MX-5 Miata Grand Touring and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2025 Mazda MX-5 Miata

Listing updated: Jul 25, 2026

Listed by a franchise dealer in Racine, WI · On lot for 259 days · VIN verifiable at NHTSA

This new 2025 Mazda MX-5 Miata Grand Touring is listed at $36,789 by frank boucher mazda of racine in Racine, WI 53406. It has 6 miles on the odometer. The exterior color is Gray. It features a RWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Racine market, the estimated market range is $36,789 to $36,789.

This vehicle has been on the lot for 259 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Racine, WI convertibles market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2025 Mazda MX-5 Miata against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Racine, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JM1NDAD71S0659280 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2025 Mazda MX-5 Miata Market in WI

Comparable Vehicles

Average Price

$36,600

Price Range

$32,314–$41,189

Avg Days on Lot

Based on 24 comparable 2023-2027 Mazda MX-5 Miata listings in WI, the average asking price is $36,600. This listing at $36,789 is $189 above average (1% above market). Comparable prices in WI range from $32,314 to $41,189. Similar vehicles spend an average of 99 days on dealer lots in this market.