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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Hyundai Santa Fe SEL

2027 Hyundai Santa FeView this vehicle at west broad hyundai →

Vehicle Details

VIN5NMP24GL6VH245957
TrimSEL
Exterior ColorRed
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$40,880
Days on Lot9

SEL

Great Deal
$41,6755 mi

Dealer-reported mileage — not independently verified by OAV.

Richmond, VA 23294

Is this 2027 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $41,675, comparable market range $42,975–$44,515, based on 20 comparable listings. Listed 9 days · about typical for comparable local listings (typical ~15 days).

Manufacturer MSRPReference

$40,880

This vehicle $41,675 · $795 (2%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$41,675 · $1,300 below market low

Comparable range
$42,975 – $44,515
vs. market low
— $1,300 (3% below)
Comparable vehicles
20

Market Retail Price (MRP™)

$43,745

This vehicle $41,675 · $2,070 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$43,265

This vehicle $41,675 · $1,590 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-31) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1162 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$42,975 – $44,515
Regional Range$40,280 – $44,645

West Broad Hyundai

Richmond, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from west broad hyundai

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Hyundai Santa Fe

Listing updated: Aug 31, 2026

Listed by a franchise dealer in Richmond, VA · On lot for 9 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Fe SEL is listed at $41,675 by west broad hyundai in Richmond, VA 23294. It has 5 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 20 comparable listings matched to this vehicle, the estimated market range is $42,975 to $44,515. The comparable range in VA is $42,975 to $44,515. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 9 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Richmond, VA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Richmond, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL6VH245957 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2027 Hyundai Santa Fe Market in VA

VA Market Listings

1,087

Average Price

$42,051

Price Range

$34,579–$50,820

Avg Days on Lot

93

Based on all 1,087 2025-2029 Hyundai Santa Fe listings in the VA market, the average asking price is $42,051. This listing at $41,675 is $376 below the broader VA average (1% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $34,579 to $50,820. Similar vehicles spend an average of 93 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in VA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)