2027 Hyundai Santa Fe SEL
View this vehicle at west broad hyundai →Vehicle Details
SEL
Dealer-reported mileage — not independently verified by OAV.
Richmond, VA 23294
Is this 2027 Hyundai Santa Fe SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $41,675, comparable market range $42,975–$44,515, based on 20 comparable listings. Listed 9 days · about typical for comparable local listings (typical ~15 days).
Manufacturer MSRPReference
$40,880This vehicle $41,675 · $795 (2%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$41,675 · $1,300 below market low
- Comparable range
- $42,975 – $44,515
- vs. market low
- — $1,300 (3% below)
- Comparable vehicles
- 20
Market Retail Price (MRP™)
$43,745This vehicle $41,675 · $2,070 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$43,265This vehicle $41,675 · $1,590 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-31) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 11–62 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
West Broad Hyundai
Richmond, VA
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Request availability and out-the-door price
OAV will route your inquiry to West Broad Hyundai for current availability of this 2027 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2027 Hyundai Santa Fe
Listing updated: Aug 31, 2026Listed by a franchise dealer in Richmond, VA · On lot for 9 days · VIN verifiable at NHTSA
This new 2027 Hyundai Santa Fe SEL is listed at $41,675 by west broad hyundai in Richmond, VA 23294. It has 5 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 20 comparable listings matched to this vehicle, the estimated market range is $42,975 to $44,515. The comparable range in VA is $42,975 to $44,515. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 9 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Richmond, VA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Richmond, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL6VH245957 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2027 Hyundai Santa Fe Market in VA
VA Market Listings
1,087
Average Price
$42,051
Price Range
$34,579–$50,820
Avg Days on Lot
93
Based on all 1,087 2025-2029 Hyundai Santa Fe listings in the VA market, the average asking price is $42,051. This listing at $41,675 is $376 below the broader VA average (1% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $34,579 to $50,820. Similar vehicles spend an average of 93 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in VA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
2025 Hyundai Santa Fe
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Sterling, VA
2026 Hyundai Santa Fe
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Norfolk, VA
2026 Hyundai Santa Fe
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2025 Hyundai Santa Fe
SEL
South Chesterfield, VA
2026 Hyundai Santa Fe
SEL
Norfolk, VA
2025 Hyundai Santa Fe
SEL
Danville, VA
2026 Hyundai Santa Fe
SEL
Sterling, VA
2026 Hyundai Santa Fe
SEL
Sterling, VA