2024 Ford Edge Titanium
View this vehicle at roling ford →Vehicle Details
Titanium
Shell Rock, IA 50670
Is this 2024 Ford Edge Titanium a good deal?
OAV verdict: Fair Price
Why: Listed at $28,887, comparable market range $27,474–$37,175, based on 18 comparable listings. Listed 62 days · about typical for comparable local listings (typical ~15–105 days).
Market price position
$28,887 · within market range
- Comparable range
- $27,474 – $37,175
- vs. market
- $1,413 above low · $8,288 below high
- Comparable vehicles
- 18
Market Retail Price (MRP™)
$32,325This vehicle $28,887 · $3,438 (11%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$27,904This vehicle $28,887 · $983 (4%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-10) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 21–76 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Roling Ford
Shell Rock, IA
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OAV will route your inquiry to Roling Ford for current availability of this 2024 Ford Edge Titanium and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford Edge
Listing updated: Sep 10, 2026Listed by a franchise dealer in Shell Rock, IA · On lot for 62 days · VIN verifiable at NHTSA
This used 2024 Ford Edge Titanium is listed at $28,887 by roling ford in Shell Rock, IA 50670. It has 40,001 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 18 comparable listings matched to this vehicle, the estimated market range is $27,474 to $37,175. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 62 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 10, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Shell Rock, IA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Ford Edge against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Shell Rock, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4K93RBA36557 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2024 Ford Edge Market in IA
IA Market Listings
398
Average Price
$27,420
Price Range
$22,400–$33,058
Avg Days on Lot
88
Based on all 398 2022-2026 Ford Edge listings in the IA market, the average asking price is $27,420. This listing at $28,887 is $1,467 above the broader IA average (5% above the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $22,400 to $33,058. Similar vehicles spend an average of 88 days on dealer lots in this market.
Similar Ford Edge Listings in IA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Titanium — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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