OAV Dealer Intelligence
Roling Ford inventory in Shell Rock, IA
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.
OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.
Market snapshot · May 30, 2026
142 total vehicles listed · 71 new · 71 used
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⚡ Claim This ListingBest-priced vehicles at Roling Ford
OAV found 142 active listings for Roling Ford in Shell Rock, IA (71 new · 71 used). The strongest deal signals are based on price-to-market range, days-on-lot, local comparables, and Demand-Verified sell-through data where available.
Top deal signals on this page highlight vehicles that appear below their expected market range, have favorable days-on-lot context, or carry a demand signal based on OAV's market data.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2022 Ford F-150 | $28,575 | $34,911 – $44,101 | 27.7% below | 56 days | Priced 27.7% below OAV's expected market range, 56 days listed. |
| 2021 Ford F-150 | $31,930 | $39,964 – $42,737 | 22.8% below | 64 days | Priced 22.8% below OAV's expected market range, 64 days listed. |
| 2026 Ford F-150 | $45,610 | $47,075 – $75,117 | 25.3% below | 4 days | Priced 25.3% below OAV's expected market range, 4 days listed. |
| 2026 Ford F-150 | $79,346 | $80,180 – $96,335 | 10.1% below | 28 days | Priced 10.1% below OAV's expected market range, 28 days listed. |
Compared against similar listings in the Shell Rock, IA market and broader regional inventory · refreshed daily.
According to RetailVision™ data, OAV is currently analyzing approximately 100 vehicles across the Shell Rock, IA market, refreshed daily.
New Inventory
71 new vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
71
Average Price
$65,007
Price Range
$33,958–$110,865
Avg Days on Lot
88
Deal Mix· 37 of 71 shown
Great Dealsⓘ
2
5.4% of 37 shown
Fair Priceⓘ
8
21.6% of 37 shown
Overpricedⓘ
0
0.0% of 37 shown
Unscoredⓘ
27
73.0% of 37 shown
Used Inventory
71 used vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
71
Average Price
$36,479
Price Range
$5,970–$99,950
Avg Days on Lot
124
Deal Mix· 63 of 71 shown
Great Dealsⓘ
2
3.2% of 63 shown
Fair Priceⓘ
15
23.8% of 63 shown
Overpricedⓘ
0
0.0% of 63 shown
Unscoredⓘ
46
73.0% of 63 shown
Current Inventory (100 of 142)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
2023 Nissan Rogue
Shell Rock, IA
Market: $21,576 – $21,576
Shell Rock, IA
2022 Ford F-150
Shell Rock, IA
Market: $34,911 – $44,101
Competitively priced ~28% below the typical range in the Shell Rock market compared to similar vehicles · 56 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2023 Ford Edge
Shell Rock, IA
Market: $29,810 – $29,990
Shell Rock, IA
2021 Ford F-150
Shell Rock, IA
Market: $39,964 – $42,737
Competitively priced ~23% below the typical range in the Shell Rock market compared to similar vehicles · 64 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2025 Ford Ranger
Shell Rock, IA
Market: $40,173 – $42,173
Shell Rock, IA
2026 Ford F-150
Shell Rock, IA
Market: $47,075 – $75,117
Competitively priced ~25% below the typical range in the Shell Rock market compared to similar vehicles · 4 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford Transit Van
Shell Rock, IA
Market: $57,205 – $62,601
Shell Rock, IA
2026 Ford Bronco 4-Door
Shell Rock, IA
Market: $52,716 – $61,755
Shell Rock, IA
2026 Ford F-350 Super Duty
Shell Rock, IA
Market: $53,596 – $72,174
Shell Rock, IA
2026 Ford Explorer
Shell Rock, IA
Market: $57,774 – $63,255
Shell Rock, IA
2026 Ford F-150
Shell Rock, IA
Market: $58,873 – $60,289
Shell Rock, IA
2026 Ford F-350 Super Duty
Shell Rock, IA
Market: $89,630 – $95,042
Shell Rock, IA
2026 Ford F-150
Shell Rock, IA
Market: $80,180 – $96,335
Competitively priced ~10% below the typical range in the Shell Rock market compared to similar vehicles · 28 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford Expedition
Shell Rock, IA
Market: $86,203 – $97,697
Shell Rock, IA
2012 Kia Sorento
Shell Rock, IA
Market: $5,970 – $5,970
Shell Rock, IA
2015 Ford Flex
Shell Rock, IA
Market: $9,989 – $9,989
Shell Rock, IA
2018 Ford Escape
Shell Rock, IA
Market: $10,887 – $10,887
Shell Rock, IA
2017 RAM Ram 1500 Pickup
Shell Rock, IA
Market: $14,494 – $14,494
Shell Rock, IA
2020 Mitsubishi Outlander
Shell Rock, IA
Market: $14,574 – $14,574
Shell Rock, IA
2020 Ford Fusion
Shell Rock, IA
Market: $14,894 – $14,894
Shell Rock, IA
2019 Chevrolet Equinox
Shell Rock, IA
Market: $7,980 – $19,171
Shell Rock, IA
2003 Ford F-250 Super Duty
Shell Rock, IA
Market: $14,991 – $14,991
Shell Rock, IA
2015 Chevrolet Silverado 1500
Shell Rock, IA
Market: $9,382 – $16,950
Shell Rock, IA
2017 Cadillac XT5
Shell Rock, IA
Market: $16,026 – $16,026
Shell Rock, IA
2022 Hyundai Santa Fe
Shell Rock, IA
Market: $19,437 – $19,437
Shell Rock, IA
2019 Cadillac XT5
Shell Rock, IA
Market: $20,826 – $20,826
Shell Rock, IA
2021 Ford F-250 Super Duty
Shell Rock, IA
Market: $20,994 – $20,994
Shell Rock, IA
2023 Ford Edge
Shell Rock, IA
Market: $14,995 – $28,942
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 116 days on lot (market avg 123.58) — selling in line with local demand (based on current market benchmarks)
Shell Rock, IA
2020 Ford Explorer
Shell Rock, IA
Market: $14,900 – $25,713
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 95 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2024 Volkswagen Jetta
Shell Rock, IA
Market: $22,851 – $22,851
Shell Rock, IA
2020 Ford Explorer
Shell Rock, IA
Market: $14,900 – $25,713
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 46 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2021 Ford Edge
Shell Rock, IA
Market: $23,967 – $23,967
Shell Rock, IA
2023 Kia Sportage
Shell Rock, IA
Market: $23,967 – $23,967
Shell Rock, IA
2023 Ford Escape
Shell Rock, IA
Market: $22,174 – $25,172
Shell Rock, IA
2007 Ford Mustang
Shell Rock, IA
Market: $24,904 – $24,904
Shell Rock, IA
2021 Ford Expedition
Shell Rock, IA
Market: $24,989 – $24,989
Shell Rock, IA
2023 Ford Maverick
Shell Rock, IA
Market: $25,998 – $25,998
Shell Rock, IA
2011 Ford F-250 Super Duty
Shell Rock, IA
Market: $27,574 – $27,574
Shell Rock, IA
2023 Ford Escape
Shell Rock, IA
Market: $28,374 – $28,374
Shell Rock, IA
2023 Nissan Rogue
Shell Rock, IA
Market: $25,900 – $31,000
Shell Rock, IA
2023 Ford Escape
Shell Rock, IA
Market: $29,901 – $29,901
Shell Rock, IA
2022 Ford Explorer
Shell Rock, IA
Market: $21,500 – $35,130
Shell Rock, IA
2024 Ford Edge
Shell Rock, IA
Market: $28,304 – $34,372
Shell Rock, IA
2025 Ford Escape Hybrid
Shell Rock, IA
Market: $30,982 – $30,982
Shell Rock, IA
2024 Chrysler Pacifica
Shell Rock, IA
Market: $25,810 – $65,450
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 9 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2022 Ford Edge
Shell Rock, IA
Market: $32,913 – $32,913
Shell Rock, IA
2022 Lincoln Nautilus
Shell Rock, IA
Market: $32,929 – $32,929
Shell Rock, IA
2023 Ford Transit Connect
Shell Rock, IA
Market: $32,994 – $32,994
Shell Rock, IA
2023 Ford Explorer
Shell Rock, IA
Market: $30,697 – $35,905
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 234 days on lot (market avg 123.58) (based on current market benchmarks)
Shell Rock, IA
2026 Ford Maverick
Shell Rock, IA
Market: $31,450 – $38,775
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 92 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford Maverick
Shell Rock, IA
Market: $31,450 – $38,775
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 90 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford Bronco Sport
Shell Rock, IA
Market: $32,359 – $38,215
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 4 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2023 Ford Explorer
Shell Rock, IA
Market: $30,697 – $35,905
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 86 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2023 Jeep Wrangler 4-Door
Shell Rock, IA
Market: $36,075 – $36,075
Shell Rock, IA
2023 Jeep Wrangler 4-Door
Shell Rock, IA
Market: $36,703 – $36,703
Shell Rock, IA
2020 Ford F-150
Shell Rock, IA
Market: $39,879 – $39,879
Shell Rock, IA
2021 Ford F-250 Super Duty
Shell Rock, IA
Market: $39,884 – $39,884
Shell Rock, IA
2026 Ford Maverick
Shell Rock, IA
Market: $37,817 – $44,595
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 4 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford Bronco Sport
Shell Rock, IA
Market: $39,334 – $41,524
Shell Rock, IA
2021 Ford F-150
Shell Rock, IA
Market: $40,970 – $40,970
Shell Rock, IA
2022 Ford F-150
Shell Rock, IA
Market: $28,575 – $44,101
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 86 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford Explorer
Shell Rock, IA
Market: $42,349 – $47,863
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 65 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2024 Ford F-150
Shell Rock, IA
Market: $45,169 – $49,187
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 66 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford Explorer
Shell Rock, IA
Market: $42,349 – $47,863
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 43 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2023 Ford Expedition
Shell Rock, IA
Market: $45,998 – $45,998
Shell Rock, IA
2021 Ford Expedition
Shell Rock, IA
Market: $46,851 – $46,851
Shell Rock, IA
2025 Ford Bronco 4-Door
Shell Rock, IA
Market: $44,360 – $54,399
Shell Rock, IA
2023 Ford F-150
Shell Rock, IA
Market: $35,686 – $54,176
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 211 days on lot (market avg 123.58) (based on current market benchmarks)
Shell Rock, IA
2021 Ford F-350 Super Duty
Shell Rock, IA
Market: $47,874 – $47,874
Shell Rock, IA
2025 Ford F-150
Shell Rock, IA
Market: $44,995 – $56,950
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 86 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2023 Ford F-150
Shell Rock, IA
Market: $35,686 – $54,176
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 144 days on lot (market avg 123.58) — selling in line with local demand (based on current market benchmarks)
Shell Rock, IA
2025 Ford F-150
Shell Rock, IA
Market: $44,995 – $56,950
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 52 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2018 Ford F-150
Shell Rock, IA
Market: $48,506 – $48,506
Shell Rock, IA
2024 Ford F-150
Shell Rock, IA
Market: $45,169 – $49,187
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 86 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford F-150
Shell Rock, IA
Market: $45,610 – $75,117
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 52 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2026 Ford Explorer
Shell Rock, IA
Market: $46,538 – $52,510
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 100 days on lot (market avg 123.58) — selling in line with local demand (based on current market benchmarks)
Shell Rock, IA
2023 Ford F-150
Shell Rock, IA
Market: $35,686 – $54,176
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 86 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2023 Ford F-150
Shell Rock, IA
Market: $35,686 – $54,176
Fairly priced — in line with the typical market range in the Shell Rock market for similar vehicles · 30 days on lot vs market avg 123.58 — high demand in this market (based on current market benchmarks)
Shell Rock, IA
2025 Toyota Tundra
Shell Rock, IA
Market: $51,955 – $55,708
Shell Rock, IA
2026 Ford Explorer
Shell Rock, IA
Market: $53,782 – $58,055
Shell Rock, IA
2024 Chevrolet Suburban
Shell Rock, IA
Market: $54,935 – $54,935
Shell Rock, IA
2024 Ford Ranger
Shell Rock, IA
Market: $56,586 – $56,586
Shell Rock, IA
2026 Ford Explorer
Shell Rock, IA
Market: $53,782 – $58,055
Shell Rock, IA
2025 Ford Mustang Mach-E
Shell Rock, IA
Market: $56,956 – $56,956
Shell Rock, IA
2025 Ford Mustang Mach-E
Shell Rock, IA
Market: $57,048 – $57,048
Shell Rock, IA
2026 Ford Transit Van
Shell Rock, IA
Market: $48,999 – $62,601
Shell Rock, IA
2019 GMC Savana Cargo
Shell Rock, IA
Market: $57,462 – $57,462
Shell Rock, IA
2026 Ford Explorer
Shell Rock, IA
Market: $55,489 – $63,255
Shell Rock, IA
2026 Ford Explorer
Shell Rock, IA
Market: $55,489 – $63,255
Shell Rock, IA
2026 Ford Transit Passenger Van
Shell Rock, IA
Market: $58,670 – $58,670
Shell Rock, IA
2026 Ford F-150
Shell Rock, IA
Market: $57,962 – $60,289
Shell Rock, IA
2026 Ford F-150
Shell Rock, IA
Market: $57,962 – $60,289
Shell Rock, IA
2026 Ford F-250 Super Duty
Shell Rock, IA
Market: $57,265 – $69,248
Shell Rock, IA
2026 Ford F-150
Shell Rock, IA
Market: $57,962 – $60,289
Shell Rock, IA
2026 Ford F-250 Super Duty
Shell Rock, IA
Market: $57,265 – $69,248
Shell Rock, IA
2026 Ford Transit Van
Shell Rock, IA
Market: $48,999 – $62,601
Shell Rock, IA
2026 Ford Transit Van
Shell Rock, IA
Market: $48,999 – $62,601
Shell Rock, IA
2026 Ford Transit Van
Shell Rock, IA
Market: $48,999 – $62,601
Shell Rock, IA
2022 Ford F-350 Super Duty
Shell Rock, IA
Market: $64,328 – $64,328
Shell Rock, IA
2026 Ford Mustang
Shell Rock, IA
Market: $64,598 – $64,598
Shell Rock, IA
How this dealer listing is verified
This dealer entry is one of 57,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented methodology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Claim your listing to manage profile content, route inbound buyer inquiries, and access RetailVision™ analytics. Start the verification flow at /dealers/signup. Dealers who want this listing removed entirely may email support@oav.io.