OAV Dealer Intelligence
Franchise dealer inventory in Madison, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.
OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.
Market snapshot · May 18, 2026
213 total vehicles listed · 141 new · 72 used
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Business name, street address, phone, and website are hidden pending dealer verification. If this is your dealership, claim your listing to publish verified contact information and connect directly with OAV's consumer traffic.
⚡ Claim This ListingBest-priced vehicles at a franchise dealer in Madison, WI
OAV found 213 active listings for this franchise dealer in Madison, WI (141 new · 72 used). The strongest deal signals are based on price-to-market range, days-on-lot, local comparables, and Demand-Verified sell-through data where available.
Top deal signals on this page highlight vehicles that appear below their expected market range, have favorable days-on-lot context, or carry a demand signal based on OAV's market data. Dealer identity may be limited unless the dealer profile is activated; price, mileage, market range, and deal quality remain visible so shoppers can compare value before contacting this dealer.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2023 Nissan Altima | $17,000 | $17,012 – $23,499 | 16.1% below | 55 days | Priced 16.1% below OAV's expected market range, 55 days listed. |
| 2024 Chevrolet Equinox | $17,000 | $17,500 – $27,399 | 24.3% below | 104 days | Priced 24.3% below OAV's expected market range, 104 days listed. |
| 2024 Chevrolet TrailBlazer | $19,000 | $20,848 – $27,990 | 22.2% below | 65 days | Priced 22.2% below OAV's expected market range, 65 days listed. |
| 2021 Cadillac XT5 | $21,000 | $24,369 – $31,588 | 24.9% below | 52 days | Priced 24.9% below OAV's expected market range, 52 days listed. |
| 2026 Kia K4 | $23,876 | $25,478 – $29,230 | 12.7% below | 64 days | Priced 12.7% below OAV's expected market range, 64 days listed. |
Compared against similar listings in the Madison, WI market and broader regional inventory · refreshed daily.
According to RetailVision™ data, OAV is currently analyzing approximately 200 vehicles across the Madison, WI market, refreshed daily.
New Inventory
141 new vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
141
Average Price
$39,691
Price Range
$19,421–$64,975
Avg Days on Lot
57
Deal Mix· 39 of 141 shown
Great Dealsⓘ
6
15.4% of 39 shown
Fair Priceⓘ
5
12.8% of 39 shown
Overpricedⓘ
0
0.0% of 39 shown
Unscoredⓘ
28
71.8% of 39 shown
Used Inventory
72 used vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
72
Average Price
$22,211
Price Range
$5,500–$51,000
Avg Days on Lot
37
Deal Mix· 61 of 72 shown
Great Dealsⓘ
5
8.2% of 61 shown
Fair Priceⓘ
5
8.2% of 61 shown
Overpricedⓘ
0
0.0% of 61 shown
Unscoredⓘ
51
83.6% of 61 shown
Current Inventory (100 of 213)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
2014 Chevrolet Cruze
Madison, WI
Market: $6,590 – $6,590
Madison, WI
2018 Kia Soul
Madison, WI
Market: $10,342 – $10,342
Madison, WI
2015 Mazda CX-5
Madison, WI
Market: $16,902 – $16,902
Madison, WI
2021 Kia Seltos
Madison, WI
Market: $19,826 – $19,826
Madison, WI
2022 Kia K5
Madison, WI
Market: $19,940 – $24,996
Madison, WI
2019 Jeep Grand Cherokee
Madison, WI
Market: $18,313 – $20,920
Madison, WI
2023 Nissan Altima
Madison, WI
Market: $17,012 – $23,499
Competitively priced ~16% below the typical range in the Madison market compared to similar vehicles · 55 days on lot (market avg 36.72) (based on current market benchmarks)
Madison, WI
2024 Chevrolet Equinox
Madison, WI
Market: $17,500 – $27,399
Competitively priced ~24% below the typical range in the Madison market compared to similar vehicles · 104 days on lot vs market avg 36.72 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Madison, WI
2023 Kia Sportage
Madison, WI
Market: $19,376 – $21,500
Madison, WI
2024 Chevrolet Equinox
Madison, WI
Market: $19,838 – $21,998
Madison, WI
2019 Honda Odyssey
Madison, WI
Market: $22,292 – $22,292
Madison, WI
2024 Chevrolet TrailBlazer
Madison, WI
Market: $20,848 – $27,990
Competitively priced ~22% below the typical range in the Madison market compared to similar vehicles · 65 days on lot vs market avg 36.72 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Madison, WI
2026 Kia K4
Madison, WI
Market: $24,635 – $25,030
Madison, WI
2021 Cadillac XT5
Madison, WI
Market: $24,369 – $31,588
Competitively priced ~25% below the typical range in the Madison market compared to similar vehicles · 52 days on lot (market avg 36.72) (based on current market benchmarks)
Madison, WI
2026 Kia Seltos
Madison, WI
Market: $22,980 – $29,240
Madison, WI
2026 Kia K5
Madison, WI
Market: $27,545 – $28,911
Madison, WI
2026 Kia K4
Madison, WI
Market: $25,478 – $29,230
Competitively priced ~13% below the typical range in the Madison market compared to similar vehicles · 64 days on lot vs market avg 36.72 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Madison, WI
2023 Kia Sorento
Madison, WI
Market: $28,497 – $33,115
Madison, WI
2022 Kia Stinger
Madison, WI
Market: $25,389 – $25,389
Madison, WI
2022 RAM Ram 1500 Pickup
Madison, WI
Market: $30,661 – $34,263
Madison, WI
2026 Kia K5
Madison, WI
Market: $28,118 – $28,704
Madison, WI
2026 Kia Sportage
Madison, WI
Market: $30,768 – $35,085
Competitively priced ~18% below the typical range in the Madison market compared to similar vehicles · 69 days on lot vs market avg 36.72 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Madison, WI
2023 Buick Envision
Madison, WI
Market: $29,990 – $40,399
Competitively priced ~18% below the typical range in the Madison market compared to similar vehicles · 41 days on lot (market avg 36.72) — selling in line with local demand (based on current market benchmarks)
Madison, WI
2026 Kia Sorento
Madison, WI
Market: $29,652 – $37,460
Competitively priced ~13% below the typical range in the Madison market compared to similar vehicles · 117 days on lot vs market avg 36.72 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Madison, WI
2026 Kia K5
Madison, WI
Market: $33,507 – $38,101
Madison, WI
2026 Kia Sportage
Madison, WI
Market: $30,705 – $36,980
Madison, WI
2024 Kia Telluride
Madison, WI
Market: $32,240 – $33,749
Madison, WI
2026 Kia Sportage
Madison, WI
Market: $30,178 – $36,780
Madison, WI
2026 Kia Niro
Madison, WI
Market: $31,059 – $32,669
Madison, WI
2026 Kia Sportage
Madison, WI
Market: $31,723 – $38,040
Competitively priced ~12% below the typical range in the Madison market compared to similar vehicles · 108 days on lot vs market avg 36.72 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Madison, WI
2026 Kia Sorento
Madison, WI
Market: $31,786 – $32,467
Madison, WI
2026 Kia Sportage
Madison, WI
Market: $33,392 – $34,122
Madison, WI
2026 Kia Sportage
Madison, WI
Market: $39,211 – $40,514
Madison, WI
2026 Kia Sportage
Madison, WI
Market: $35,979 – $43,355
Madison, WI
2026 Kia Carnival
Madison, WI
Market: $37,140 – $45,940
Madison, WI
2026 Kia Sorento
Madison, WI
Market: $39,482 – $47,055
Madison, WI
2022 Ford Mustang
Madison, WI
Market: $41,986 – $56,800
Madison, WI
2026 Kia Sorento
Madison, WI
Market: $42,542 – $46,940
Competitively priced ~11% below the typical range in the Madison market compared to similar vehicles · 69 days on lot vs market avg 36.72 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Madison, WI
2026 Kia Sorento
Madison, WI
Market: $49,815 – $49,815
Madison, WI
2026 Kia Sorento
Madison, WI
Market: $42,305 – $49,310
Madison, WI
2026 Kia Carnival
Madison, WI
Market: $44,974 – $50,815
Competitively priced ~10% below the typical range in the Madison market compared to similar vehicles · 55 days on lot (market avg 36.72) (based on current market benchmarks)
Madison, WI
2025 Kia Carnival
Madison, WI
Market: $50,614 – $50,614
Madison, WI
2027 Kia Telluride
Madison, WI
Market: $54,210 – $57,605
Madison, WI
2026 Kia Carnival
Madison, WI
Market: $48,814 – $56,315
Madison, WI
2025 Toyota 4Runner
Madison, WI
Market: $53,289 – $55,995
Madison, WI
2027 Kia Telluride
Madison, WI
Market: $51,931 – $52,017
Madison, WI
2027 Kia Telluride
Madison, WI
Market: $58,585 – $59,310
Madison, WI
2027 Kia Telluride
Madison, WI
Market: $60,325 – $61,355
Madison, WI
2013 Nissan JUKE
Madison, WI
Market: $7,000 – $7,000
Madison, WI
2017 Nissan Pathfinder
Madison, WI
Market: $7,800 – $7,800
Madison, WI
2013 Land Rover Range Rover Sport
Madison, WI
Market: $9,100 – $9,100
Madison, WI
2015 Cadillac XTS
Madison, WI
Market: $10,000 – $10,000
Madison, WI
2016 Jeep Cherokee
Madison, WI
Market: $11,000 – $11,000
Madison, WI
2019 Kia Sorento
Madison, WI
Market: $11,300 – $11,300
Madison, WI
2015 Honda CR-V
Madison, WI
Market: $12,000 – $12,000
Madison, WI
2020 Hyundai Santa Fe
Madison, WI
Market: $13,000 – $13,000
Madison, WI
2020 Kia Sportage
Madison, WI
Market: $13,600 – $13,600
Madison, WI
2018 Volkswagen Tiguan
Madison, WI
Market: $13,999 – $15,497
Madison, WI
2017 MINI Countryman
Madison, WI
Market: $15,000 – $15,000
Madison, WI
2018 Nissan Rogue
Madison, WI
Market: $15,000 – $15,000
Madison, WI
2017 Honda CR-V
Madison, WI
Market: $15,400 – $15,400
Madison, WI
2020 Hyundai Tucson
Madison, WI
Market: $16,100 – $16,100
Madison, WI
2022 Kia Seltos
Madison, WI
Market: $16,600 – $16,600
Madison, WI
2021 Kia Sorento
Madison, WI
Market: $17,000 – $17,000
Madison, WI
2024 Chevrolet Equinox
Madison, WI
Market: $17,000 – $27,399
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 104 days on lot (market avg 36.72) (based on current market benchmarks)
Madison, WI
2019 Dodge Challenger
Madison, WI
Market: $18,300 – $18,300
Madison, WI
2022 Kia Sportage
Madison, WI
Market: $18,800 – $18,800
Madison, WI
2024 Kia Forte
Madison, WI
Market: $19,000 – $23,721
Madison, WI
2023 Kia Forte
Madison, WI
Market: $16,468 – $19,450
Madison, WI
2025 Mitsubishi Outlander Sport
Madison, WI
Market: $20,000 – $20,000
Madison, WI
2025 Mitsubishi Outlander Sport
Madison, WI
Market: $20,000 – $20,000
Madison, WI
2026 Kia K4
Madison, WI
Market: $20,125 – $20,125
Madison, WI
2022 Kia Seltos
Madison, WI
Market: $20,700 – $20,700
Madison, WI
2024 Kia Seltos
Madison, WI
Market: $21,500 – $21,500
Madison, WI
2018 Jeep Grand Cherokee
Madison, WI
Market: $21,900 – $21,900
Madison, WI
2020 Honda Pilot
Madison, WI
Market: $22,000 – $22,000
Madison, WI
2024 Chevrolet TrailBlazer
Madison, WI
Market: $22,000 – $22,000
Madison, WI
2022 Chevrolet Equinox
Madison, WI
Market: $17,995 – $24,501
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 43 days on lot (market avg 36.72) — selling in line with local demand (based on current market benchmarks)
Madison, WI
2026 Kia Seltos
Madison, WI
Market: $22,811 – $29,240
Madison, WI
2026 Kia Seltos
Madison, WI
Market: $23,000 – $23,000
Madison, WI
2026 Kia Seltos
Madison, WI
Market: $22,811 – $29,240
Madison, WI
2023 Kia Sportage
Madison, WI
Market: $22,900 – $30,900
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 37 days on lot (market avg 36.72) — selling in line with local demand (based on current market benchmarks)
Madison, WI
2023 Kia Sportage
Madison, WI
Market: $20,900 – $28,827
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 33 days on lot (market avg 36.72) — selling in line with local demand (based on current market benchmarks)
Madison, WI
2024 Kia Seltos
Madison, WI
Market: $24,700 – $24,700
Madison, WI
2026 Kia Seltos
Madison, WI
Market: $25,615 – $31,758
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 116 days on lot (market avg 36.72) (based on current market benchmarks)
Madison, WI
2026 Kia Seltos
Madison, WI
Market: $25,615 – $31,758
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 73 days on lot (market avg 36.72) (based on current market benchmarks)
Madison, WI
2020 Kia K900
Madison, WI
Market: $26,000 – $26,000
Madison, WI
2019 Ford F-150
Madison, WI
Market: $22,840 – $31,940
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 73 days on lot (market avg 36.72) (based on current market benchmarks)
Madison, WI
2021 Cadillac CT4
Madison, WI
Market: $27,000 – $27,000
Madison, WI
2026 Hyundai Tucson
Madison, WI
Market: $27,000 – $27,000
Madison, WI
2026 Hyundai Tucson
Madison, WI
Market: $27,000 – $27,000
Madison, WI
2026 Hyundai Tucson
Madison, WI
Market: $27,000 – $27,000
Madison, WI
2026 Hyundai Tucson
Madison, WI
Market: $27,000 – $27,000
Madison, WI
2026 Kia Niro
Madison, WI
Market: $25,984 – $29,786
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 19 days on lot vs market avg 36.72 — high demand in this market (based on current market benchmarks)
Madison, WI
2026 Kia Niro
Madison, WI
Market: $25,984 – $29,786
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 33 days on lot (market avg 36.72) — selling in line with local demand (based on current market benchmarks)
Madison, WI
2026 Kia K5
Madison, WI
Market: $26,817 – $28,704
Madison, WI
2026 Kia Niro
Madison, WI
Market: $25,984 – $29,786
Fairly priced — in line with the typical market range in the Madison market for similar vehicles · 19 days on lot vs market avg 36.72 — high demand in this market (based on current market benchmarks)
Madison, WI
2026 Kia K5
Madison, WI
Market: $26,817 – $28,704
Madison, WI
2026 Kia Seltos
Madison, WI
Market: $22,811 – $29,240
Madison, WI
2026 Kia Seltos
Madison, WI
Market: $22,811 – $29,240
Madison, WI
How this dealer listing is verified
This dealer entry is one of 57,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented methodology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This dealer has not yet verified this listing. Business name and direct contact information are hidden pending verification. To claim this listing, start the verification flow. Dealers who want this listing removed entirely may email support@oav.io.