Is the $24,500 price on this 2023 Kia Sportage a good deal?

OAV rates this as Fair Price because the asking price of $24,500 is within the typical market range for this vehicle.

What is the average price for a 2023 Kia Sportage in WI?

Based on 987 comparable listings in WI, the average asking price for a 2021-2025 Kia Sportage is $26,091, with prices ranging from $12,495 to $35,348.

How long does a 2023 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in WI spend an average of 32 days on dealer lots.

Where is this 2023 Kia Sportage located?

This vehicle is listed in Madison, WI 53718. VIN: 5XYK7CAF9PG054409. Mileage: 53,554 miles.

What is the fair market price range for this 2023 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $22,890 to $30,900, based on 14 comparable vehicles.

Vehicle Details

VIN5XYK7CAF9PG054409

TrimX-Pro Prestige

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot42

2023 Kia Sportage

X-Pro Prestige

Fair Price

$24,50053,554 mi

Madison, WI 53718

Is this 2023 Kia Sportage X-Pro Prestige a good deal?

OAV verdict: Fair Price

Why: Listed at $24,500, comparable market range $22,890–$30,900, based on 14 comparable listings. Days on lot: 42 days (market average 32 days).

Market price position

Lowest comparable ($)

22,890

Highest comparable ($)

30,900

This vehicle's price ($)

24,500

$24,500 · within market range

$22,890comparable$30,900

Regional range: $22,890 – $30,900
vs. market: $1,610 above low · $6,400 below high
Comparable vehicles: 14

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 26–83 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$22,890 – $30,900

Dealer Info

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Madison, WI

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About This 2023 Kia Sportage

Listing updated: May 18, 2026

Listed by a franchise dealer in Madison, WI · On lot for 42 days · VIN verifiable at NHTSA

This used 2023 Kia Sportage X-Pro Prestige is listed at $24,500 by a franchise dealer in Madison, WI 53718. It has 53,554 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 similar vehicles in the Madison market, the estimated market range is $22,890 to $30,900.

This vehicle has been on the lot for 42 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK7CAF9PG054409 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Sportage Market in WI

Comparable Vehicles

987

Average Price

$26,091

Price Range

$12,495–$35,348

Avg Days on Lot

Based on 987 comparable 2021-2025 Kia Sportage listings in WI, the average asking price is $26,091. This listing at $24,500 is $1,591 below average (6% below market). Comparable prices in WI range from $12,495 to $35,348. Similar vehicles spend an average of 32 days on dealer lots in this market.