Is the $31,337 price on this 2026 Kia Sorento a good deal?

OAV rates this as a Great Deal because the asking price of $31,337 is below the typical market range for this vehicle.

What is the average price for a 2026 Kia Sorento in WI?

Based on 1,672 comparable listings in WI, the average asking price for a 2024-2028 Kia Sorento is $40,505, with prices ranging from $25,064 to $51,920.

How long does a 2026 Kia Sorento typically stay on dealer lots?

Comparable Kia Sorento listings in WI spend an average of 75 days on dealer lots.

Where is this 2026 Kia Sorento located?

This vehicle is listed in Madison, WI 53718. VIN: 5XYRH4JF4TG462649. Mileage: 12 miles.

What is the fair market price range for this 2026 Kia Sorento?

OAV's Price-to-Market analysis estimates the fair market range is $31,786 to $32,467, based on 3 comparable vehicles.

Vehicle Details

VIN5XYRH4JF4TG462649

TrimEX

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,060

Days on Lot53

2026 Kia Sorento

Unscored

$31,337Mileage not verified

Madison, WI 53718

Is this 2026 Kia Sorento EX a good deal?

OAV verdict: Unscored

Why: Listed at $31,337, comparable market range $31,786–$32,467, based on 3 comparable listings. Days on lot: 53 days (market average 75 days).

Market price position

Lowest comparable ($)

31,786

Highest comparable ($)

32,467

This vehicle's price ($)

31,337

$31,337 · $449 below market low

$31,786comparable$32,467

Regional range: $31,786 – $32,467
vs. market low: — $449 (1% below)
Comparable vehicles: 3

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–105 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$31,786 – $32,467

Regional Range$31,786 – $42,280

Dealer Info

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Madison, WI

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About This 2026 Kia Sorento

Listing updated: May 18, 2026

Listed by a franchise dealer in Madison, WI · On lot for 53 days · VIN verifiable at NHTSA

This new 2026 Kia Sorento EX is listed at $31,337 by a franchise dealer in Madison, WI 53718. It has 12 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Madison market, the estimated market range is $31,786 to $32,467. The local market range in WI is $31,786 to $32,467.

This vehicle has been on the lot for 53 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sorento against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYRH4JF4TG462649 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sorento Market in WI

Comparable Vehicles

1,672

Average Price

$40,505

Price Range

$25,064–$51,920

Avg Days on Lot

Based on 1,672 comparable 2024-2028 Kia Sorento listings in WI, the average asking price is $40,505. This listing at $31,337 is $9,168 below average (23% below market). Comparable prices in WI range from $25,064 to $51,920. Similar vehicles spend an average of 75 days on dealer lots in this market.