Is the $32,240 price on this 2026 Kia Sportage a good deal?

OAV rates this as a Great Deal because the asking price of $32,240 is below the typical market range for this vehicle.

What is the average price for a 2026 Kia Sportage in WI?

Based on 1,901 comparable listings in WI, the average asking price for a 2024-2028 Kia Sportage is $34,230, with prices ranging from $18,794 to $49,725.

How long does a 2026 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in WI spend an average of 64 days on dealer lots.

Where is this 2026 Kia Sportage located?

This vehicle is listed in Madison, WI 53718. VIN: 5XYK53DF0TG423766. Mileage: 2 miles.

What is the fair market price range for this 2026 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $33,392 to $40,380, based on 5 comparable vehicles.

Vehicle Details

VIN5XYK53DF0TG423766

TrimSX Prestige

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,580

Days on Lot60

2026 Kia Sportage

SX Prestige

Unscored

$32,240Mileage not verified

Madison, WI 53718

Is this 2026 Kia Sportage SX Prestige a good deal?

OAV verdict: Unscored

Why: Listed at $32,240, comparable market range $33,392–$40,380, based on 5 comparable listings. Days on lot: 60 days (market average 64 days).

Market price position

Lowest comparable ($)

33,392

Highest comparable ($)

40,380

This vehicle's price ($)

32,240

$32,240 · $1,152 below market low

$33,392comparable$40,380

Regional range: $33,392 – $40,380
vs. market low: — $1,152 (3% below)
Comparable vehicles: 5

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 20–78 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$33,392 – $40,380

Regional Range$33,392 – $41,085

Dealer Info

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Madison, WI

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About This 2026 Kia Sportage

Listing updated: May 18, 2026

Listed by a franchise dealer in Madison, WI · On lot for 60 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage SX Prestige is listed at $32,240 by a franchise dealer in Madison, WI 53718. It has 2 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Madison market, the estimated market range is $33,392 to $40,380. The local market range in WI is $33,392 to $40,380.

This vehicle has been on the lot for 60 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK53DF0TG423766 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sportage Market in WI

Comparable Vehicles

1,901

Average Price

$34,230

Price Range

$18,794–$49,725

Avg Days on Lot

Based on 1,901 comparable 2024-2028 Kia Sportage listings in WI, the average asking price is $34,230. This listing at $32,240 is $1,990 below average (6% below market). Comparable prices in WI range from $18,794 to $49,725. Similar vehicles spend an average of 64 days on dealer lots in this market.