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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 6, 2026 · refresh delayed · 2 days ago

5.9M+

Unique vehicles analyzed

as of October 6, 2026

57,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.2M new·2.7M used·Listings processed daily

Or explore the market

4,477 listings found

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

West Salem, WI

UnscoredLimited · 8
$29,181Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Chevrolet Bolt LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Bolt LT

Viroqua, WI

Fair PriceRobust · 389
$29,550Mileage not verified

Market: $23,354 – $36,810

Comparison: 389 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)

Viroqua, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

West Salem, WI

UnscoredLimited · 8
$30,060Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Sauk City, WI

Great DealRobust · 107
$31,094Mileage not verified

Market: $32,991 – $39,474

Comparison: 107 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 63 days listed (based on current market benchmarks)

Sauk City, WI

2027 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos EX

West Salem, WI

UnscoredInsufficient · 3
$31,131Mileage not verified

Comparison: 3 similar vehicles

West Salem, WI

2027 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos EX

West Salem, WI

UnscoredInsufficient · 3
$31,131Mileage not verified

Comparison: 3 similar vehicles

West Salem, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

West Salem, WI

UnscoredLimited · 8
$31,599Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

West Salem, WI

UnscoredLimited · 8
$31,599Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

West Salem, WI

UnscoredLimited · 8
$31,649Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

West Salem, WI

UnscoredLimited · 8
$31,699Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

West Salem, WI

UnscoredLimited · 8
$31,704Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

West Salem, WI

UnscoredLimited · 8
$31,799Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos EX

West Salem, WI

UnscoredInsufficient · 3
$32,779Mileage not verified

Comparison: 3 similar vehicles

West Salem, WI

2027 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage LX

West Salem, WI

Fair PriceRobust · 84
$32,799Mileage not verified

Market: $29,733 – $34,379

Comparison: 84 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

West Salem, WI

2027 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX

West Salem, WI

Fair PriceRobust · 307
$33,370Mileage not verified

Market: $31,457 – $36,904

Comparison: 307 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)

West Salem, WI

2027 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX

West Salem, WI

Fair PriceRobust · 307
$33,370Mileage not verified

Market: $31,457 – $36,904

Comparison: 307 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

West Salem, WI

Fair PriceModerate · 42
$33,370Mileage not verified

Market: $31,877 – $39,351

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Viroqua, WI

Fair PriceModerate · 28
$33,609Mileage not verified

Market: $31,877 – $39,024

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 109 days listed (based on current market benchmarks)

Viroqua, WI

2027 Kia Sportage S Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage S Hybrid

West Salem, WI

UnscoredLimited · 6
$33,661Mileage not verified

Comparison: 6 similar vehicles

West Salem, WI

2027 Kia Sportage S Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage S Hybrid

West Salem, WI

UnscoredLimited · 6
$33,661Mileage not verified

Comparison: 6 similar vehicles

West Salem, WI

2027 Kia Sportage S Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage S Hybrid

West Salem, WI

UnscoredLimited · 6
$33,661Mileage not verified

Comparison: 6 similar vehicles

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Sauk City, WI

Fair PriceRobust · 107
$33,695Mileage not verified

Market: $31,094 – $39,474

Comparison: 107 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Sauk City, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Wautoma, WI

Fair PriceRobust · 169
$33,755Mileage not verified

Market: $30,035 – $40,238

Comparison: 169 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)

Wautoma, WI

2027 Kia Sportage S Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage S Hybrid

West Salem, WI

UnscoredLimited · 6
$33,861Mileage not verified

Comparison: 6 similar vehicles

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Wisconsin Rapids, WI

Fair PriceRobust · 125
$33,988418 mi

Market: $32,268 – $37,809

Comparison: 125 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)

Wisconsin Rapids, WI

2027 Kia Sportage S Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage S Hybrid

West Salem, WI

UnscoredLimited · 6
$34,079Mileage not verified

Comparison: 6 similar vehicles

West Salem, WI

2027 GMC Terrain Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 GMC Terrain Elevation

Wisconsin Rapids, WI

Fair PriceModerate · 44
$34,133338 mi

Market: $33,719 – $42,349

Comparison: 44 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 56 days listed (based on current market benchmarks)

Wisconsin Rapids, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Wautoma, WI

Fair PriceRobust · 169
$34,161Mileage not verified

Market: $30,035 – $40,238

Comparison: 169 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)

Wautoma, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

West Salem, WI

Fair PriceModerate · 42
$34,449Mileage not verified

Market: $31,877 – $39,351

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Sparta, WI

Fair PriceModerate · 32
$34,496Mileage not verified

Market: $31,877 – $39,351

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)

Sparta, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Baraboo, WI

Fair PriceRobust · 105
$34,571Mileage not verified

Market: $31,094 – $39,474

Comparison: 105 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Baraboo, WI

2027 Kia Sportage EX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX Hybrid

West Salem, WI

UnscoredLimited · 8
$34,636Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Kia Sportage EX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX Hybrid

West Salem, WI

UnscoredLimited · 8
$34,636Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Kia Sportage EX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX Hybrid

West Salem, WI

UnscoredLimited · 8
$34,799Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Coloma, WI

Fair PriceRobust · 72
$34,816Mileage not verified

Market: $32,268 – $37,884

Comparison: 72 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Coloma, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Wisconsin Rapids, WI

Fair PriceRobust · 125
$34,816Mileage not verified

Market: $32,268 – $37,809

Comparison: 125 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 114 days listed (based on current market benchmarks)

Wisconsin Rapids, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Wisconsin Rapids, WI

Fair PriceRobust · 125
$34,816Mileage not verified

Market: $32,268 – $37,809

Comparison: 125 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Wisconsin Rapids, WI

2027 Kia Sportage EX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX Hybrid

West Salem, WI

UnscoredLimited · 8
$34,979Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

West Salem, WI

Fair PriceModerate · 42
$35,045Mileage not verified

Market: $31,877 – $39,351

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Portage, WI

Fair PriceRobust · 106
$35,053117 mi

Market: $31,094 – $39,474

Comparison: 106 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)

Portage, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

West Salem, WI

Fair PriceModerate · 42
$35,133Mileage not verified

Market: $31,877 – $39,351

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Sparta, WI

Fair PriceModerate · 32
$35,176248 mi

Market: $31,877 – $39,351

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 42 days listed (based on current market benchmarks)

Sparta, WI

2027 Kia Sportage EX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX Hybrid

West Salem, WI

UnscoredLimited · 8
$35,299Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Portage, WI

Fair PriceRobust · 106
$35,403408 mi

Market: $31,094 – $39,474

Comparison: 106 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 100 days listed (based on current market benchmarks)

Portage, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

West Salem, WI

Fair PriceModerate · 42
$35,413Mileage not verified

Market: $31,877 – $39,351

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)

West Salem, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Richland Center, WI

Fair PriceModerate · 38
$35,730Mileage not verified

Market: $31,094 – $37,809

Comparison: 38 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)

Richland Center, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Black River Falls, WI

Fair PriceRobust · 92
$35,770Mileage not verified

Market: $31,877 – $39,351

Comparison: 92 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Black River Falls, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Black River Falls, WI

Fair PriceRobust · 92
$35,770Mileage not verified

Market: $31,877 – $39,351

Comparison: 92 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Black River Falls, WI

2027 Kia Seltos SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos SX

West Salem, WI

Fair PriceRobust · 189
$35,799Mileage not verified

Market: $31,890 – $38,823

Comparison: 189 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)

West Salem, WI

2027 Kia Sportage EX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX Hybrid

West Salem, WI

UnscoredLimited · 8
$35,899Mileage not verified

Comparison: 8 similar vehicles

West Salem, WI

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers manage their profile, route inbound buyer inquiries, and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, exports, and enhanced merchandising.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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