Is the $31,585 price on this 2027 Kia Seltos a good deal?

OAV rates this as Fair Price because the asking price of $31,585 is within the typical market range for this vehicle.

How long does a 2027 Kia Seltos typically stay on dealer lots?

Comparable Kia Seltos listings in WI spend an average of 38 days on dealer lots.

Where is this 2027 Kia Seltos located?

This vehicle is listed in Sparta, WI 54656. VIN: KNDECCD30V7021187. Mileage: 15 miles.

2027 Kia Seltos EX for Sale in Sparta, WI

No Photo Available

Vehicle Details

VINKNDECCD30V7021187

TrimEX

Exterior ColorSilver

Drivetrain4WD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$31,585

Days on Lot56

Unscored

$31,58515 mi

Dealer-reported mileage — not independently verified by OAV.

Sparta, WI 54656

Is this 2027 Kia Seltos EX a good deal?

OAV verdict: Unscored

Why: Listed at $31,585, comparable market range $31,585–$31,585. Days on lot: 56 days (market average 38 days).

Manufacturer MSRPReference

$31,585

This vehicle $31,585 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$31,585 · only listing at this price

Comparable range: $31,585 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$31,585

This vehicle $31,585 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$31,847

This vehicle $31,585 · $262 (1%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–48 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$32,230 – $32,230

Regional Range$32,230 – $32,529

Morrie's Auto Group

Sparta, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from morrie's auto group →

Request availability and out-the-door price

OAV will route your inquiry to Morrie's Auto Group for current availability of this 2027 Kia Seltos EX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Kia Seltos

Listing updated: Jul 31, 2026

Listed by a franchise dealer in Sparta, WI · On lot for 56 days · VIN verifiable at NHTSA

This new 2027 Kia Seltos EX is listed at $31,585 by morrie's auto group in Sparta, WI 54656. It has 15 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available comparable listings matched to this vehicle for its price verdict, the estimated market range is $31,585 to $31,585. The local market range in WI is $32,230 to $32,230.

This vehicle has been on the lot for 56 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Sparta, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Kia Seltos against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Sparta, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDECCD30V7021187 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Kia Seltos Market in WI

WI Market Listings

264

Average Price

$30,776

Price Range

$18,000–$38,019

Avg Days on Lot

Based on all 264 2025-2029 Kia Seltos listings in the WI market, the average asking price is $30,776. This listing at $31,585 is $809 above average (3% above market). Comparable prices in WI range from $18,000 to $38,019. Similar vehicles spend an average of 38 days on dealer lots in this market.