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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 25, 2026

6M+

Unique vehicles analyzed

as of October 25, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.8M used·Listings processed daily

Or explore the market

31 listings found

2018 Ford Escape SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Escape SEL

Reedsburg, WI

UnscoredRobust · 126
$10,394132,687 mi

Comparison: 126 similar vehicles

Reedsburg, WI

2018 Ford Focus SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Focus SE

Reedsburg, WI

Fair PriceModerate · 26
$12,34574,579 mi

Market: $2,100 – $16,995

Comparison: 26 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Reedsburg, WI

2020 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford Explorer XLT

Reedsburg, WI

UnscoredRobust · 374
$15,279130,792 mi

Comparison: 374 similar vehicles

Reedsburg, WI

2017 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford F-150 XL

Reedsburg, WI

UnscoredInsufficient · 0
$24,28149,759 mi

Reedsburg, WI

2024 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Ford Bronco Sport Big Bend

Reedsburg, WI

UnscoredLimited · 5
$24,99942,256 mi

Comparison: 5 similar vehicles

Reedsburg, WI

2023 Ford Edge ST Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Edge ST Line

Reedsburg, WI

UnscoredInsufficient · 0
$31,39434,859 mi

Reedsburg, WI

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Reedsburg, WI

Fair PriceRobust · 55
$34,945970 mi

Market: $33,098 – $40,919

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 239 days listed (based on current market benchmarks)

Reedsburg, WI

2024 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Ford F-150 STX

Reedsburg, WI

Fair PriceRobust · 121
$35,25722,531 mi

Market: $35,344 – $88,866

Comparison: 121 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 59 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Reedsburg, WI

Fair PriceRobust · 51
$35,593Mileage not verified

Market: $31,092 – $37,369

Comparison: 51 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 269 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Reedsburg, WI

Fair PriceRobust · 55
$35,818Mileage not verified

Market: $33,098 – $40,919

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 178 days listed (based on current market benchmarks)

Reedsburg, WI

2022 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Ford F-150 XL

Reedsburg, WI

OverpricedLimited · 18
$36,99454,765 mi

Market: $27,878 – $33,627

Comparison: 18 similar vehicles

Priced ~10% above the typical market range for similar vehicles (based on current market benchmarks)

Reedsburg, WI

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Reedsburg, WI

Fair PriceRobust · 51
$37,094Mileage not verified

Market: $31,092 – $37,369

Comparison: 51 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 227 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Reedsburg, WI

Fair PriceRobust · 55
$37,230Mileage not verified

Market: $33,098 – $40,919

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Reedsburg, WI

Fair PriceRobust · 55
$37,770Mileage not verified

Market: $33,098 – $40,919

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Outer Banks

Reedsburg, WI

Fair PriceModerate · 26
$40,210Mileage not verified

Market: $33,948 – $41,479

Comparison: 26 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 101 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Bronco Sport Badlands

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Badlands

Reedsburg, WI

Fair PriceModerate · 24
$41,585Mileage not verified

Market: $37,909 – $43,311

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 64 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Bronco Sport Badlands

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Badlands

Reedsburg, WI

Fair PriceModerate · 24
$42,024Mileage not verified

Market: $37,909 – $43,311

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 284 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Bronco 4-Door Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco 4-Door Big Bend

Reedsburg, WI

Fair PriceLimited · 12
$47,792Mileage not verified

Market: $44,120 – $53,529

Comparison: 12 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 149 days listed (based on current market benchmarks)

Reedsburg, WI

2027 Ford Explorer ST-LINE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Explorer ST-LINE

Reedsburg, WI

Fair PriceLimited · 10
$50,330Mileage not verified

Market: $47,574 – $54,484

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 68 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Explorer Active

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Explorer Active

Reedsburg, WI

UnscoredLimited · 8
$51,665Mileage not verified

Comparison: 8 similar vehicles

Reedsburg, WI

2025 Ford Bronco 4-Door Badlands

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Ford Bronco 4-Door Badlands

Reedsburg, WI

UnscoredLimited · 5
$56,389202 mi

Comparison: 5 similar vehicles

Reedsburg, WI

2026 Ford Explorer Tremor

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Explorer Tremor

Reedsburg, WI

Fair PriceLimited · 18
$56,776473 mi

Market: $45,657 – $57,500

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 138 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Mustang GT Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Mustang GT Premium

Reedsburg, WI

Fair PriceRobust · 314
$59,945115 mi

Market: $51,690 – $177,467

Comparison: 314 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 185 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 Lariat

Reedsburg, WI

Fair PriceRobust · 65
$61,916246 mi

Market: $61,625 – $77,449

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Bronco 4-Door Badlands

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco 4-Door Badlands

Reedsburg, WI

Fair PriceLimited · 18
$62,732Mileage not verified

Market: $54,929 – $64,195

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 122 days listed (based on current market benchmarks)

Reedsburg, WI

2027 Ford Transit Passenger Van XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Transit Passenger Van XL

Reedsburg, WI

Fair PriceRobust · 117
$62,970Mileage not verified

Market: $59,848 – $88,866

Comparison: 117 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford Bronco 4-Door Badlands

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco 4-Door Badlands

Reedsburg, WI

Fair PriceLimited · 18
$63,667Mileage not verified

Market: $54,929 – $64,195

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 269 days listed (based on current market benchmarks)

Reedsburg, WI

2027 Ford F-250 Super Duty Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford F-250 Super Duty Lariat

Reedsburg, WI

UnscoredInsufficient · 4
$74,340Mileage not verified

Comparison: 4 similar vehicles

Reedsburg, WI

2027 Ford Expedition Platinum

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Expedition Platinum

Reedsburg, WI

Great DealLimited · 10
$82,844Mileage not verified

Market: $84,963 – $91,354

Comparison: 10 similar vehicles

Competitively priced ~2% below the typical range compared to similar vehicles · 87 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford F-250 Super Duty Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-250 Super Duty Lariat

Reedsburg, WI

Fair PriceLimited · 13
$83,410Mileage not verified

Market: $78,049 – $127,958

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Reedsburg, WI

2026 Ford F-350 Super Duty Platinum

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-350 Super Duty Platinum

Reedsburg, WI

UnscoredLimited · 8
$97,097Mileage not verified

Comparison: 8 similar vehicles

Reedsburg, WI

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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