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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · November 4, 2026

6.8M+

Vehicles tracked nationwide

6M+ searchable on oav.io

60,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

New and used·Listings processed daily

Or explore the market

91 listings found

2022 Kia FORTE FE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia FORTE FE

Murphy, NC

UnscoredInsufficient · 0
$17,47036,240 mi

Murphy, NC

2025 Kia Soul LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia Soul LX

Murphy, NC

UnscoredInsufficient · 3
$21,1435,985 mi

Comparison: 3 similar vehicles

Murphy, NC

2023 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia K5 GT-Line

Murphy, NC

Fair PriceRobust · 104
$21,50288,241 mi

Market: $6,999 – $28,995

Comparison: 104 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 92 days listed (based on current market benchmarks)

Murphy, NC

2022 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia K5 GT-Line

Murphy, NC

Fair PriceModerate · 27
$23,65942,052 mi

Market: $22,920 – $27,636

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 44 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 LXS

Murphy, NC

Fair PriceRobust · 720
$24,930Mileage not verified

Market: $23,171 – $28,204

Comparison: 720 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Murphy, NC

Fair PriceRobust · 932
$25,382Mileage not verified

Market: $23,120 – $27,308

Comparison: 932 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia K4 EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 EX

Murphy, NC

Fair PriceRobust · 457
$26,127Mileage not verified

Market: $23,594 – $35,219

Comparison: 457 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia K5 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K5 LXS

Murphy, NC

UnscoredInsufficient · 3
$26,7664,144 mi

Comparison: 3 similar vehicles

Murphy, NC

2022 Kia Sorento X-Line SX Prestige

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Sorento X-Line SX Prestige

Murphy, NC

Fair PriceModerate · 36
$26,81162,720 mi

Market: $20,648 – $29,248

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia K4 EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 EX

Murphy, NC

Fair PriceRobust · 84
$26,942Mileage not verified

Market: $25,296 – $29,150

Comparison: 84 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Murphy, NC

2024 Kia Sportage X-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Sportage X-Line

Murphy, NC

Fair PriceRobust · 93
$27,11135,540 mi

Market: $26,399 – $29,082

Comparison: 93 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia K4 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 GT-Line

Murphy, NC

Fair PriceRobust · 347
$27,175Mileage not verified

Market: $25,215 – $32,086

Comparison: 347 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K5 GT-Line

Murphy, NC

Fair PriceRobust · 1038
$27,500Mileage not verified

Market: $26,958 – $43,946

Comparison: 1038 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K5 GT-Line

Murphy, NC

Fair PriceRobust · 1038
$27,620Mileage not verified

Market: $26,958 – $43,946

Comparison: 1038 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 133 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia K4 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 GT-Line

Murphy, NC

Fair PriceRobust · 347
$27,656Mileage not verified

Market: $25,215 – $32,086

Comparison: 347 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$27,928Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$28,119Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$28,123Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2026 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage LX

Murphy, NC

Fair PriceRobust · 177
$28,570Mileage not verified

Market: $27,034 – $34,388

Comparison: 177 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 99 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage LX

Murphy, NC

Fair PriceRobust · 177
$29,535Mileage not verified

Market: $27,034 – $34,388

Comparison: 177 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 83 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$29,945Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$30,260Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2027 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos EX

Murphy, NC

UnscoredInsufficient · 3
$30,291Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2027 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos EX

Murphy, NC

UnscoredInsufficient · 3
$30,353Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2026 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K5 GT-Line

Murphy, NC

Fair PriceRobust · 1038
$30,560Mileage not verified

Market: $26,958 – $43,946

Comparison: 1038 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 124 days listed (based on current market benchmarks)

Murphy, NC

2023 Kia Telluride SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Telluride SX

Murphy, NC

Fair PriceModerate · 28
$30,57380,440 mi

Market: $29,297 – $34,976

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 59 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos EX

Murphy, NC

UnscoredInsufficient · 3
$30,586Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$31,186Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2023 Kia Sorento SX Prestige Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sorento SX Prestige Hybrid

Murphy, NC

UnscoredInsufficient · 0
$31,36138,455 mi

Murphy, NC

2027 Kia Seltos EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos EX

Murphy, NC

UnscoredInsufficient · 3
$31,663Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2027 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K5 GT-Line

Murphy, NC

Fair PriceRobust · 564
$32,262Mileage not verified

Market: $28,330 – $38,919

Comparison: 564 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia Sorento S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sorento S

Murphy, NC

Fair PriceRobust · 1090
$32,510Mileage not verified

Market: $32,025 – $41,143

Comparison: 1090 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 83 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$32,529Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$32,529Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2027 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX

Murphy, NC

UnscoredInsufficient · 3
$32,712Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2027 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K5 GT-Line

Murphy, NC

Fair PriceRobust · 564
$32,925110 mi

Market: $28,330 – $38,919

Comparison: 564 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Murphy, NC

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Murphy, NC

Unscored
$32,942Mileage not verified

Comparison: 8 similar vehicles

Murphy, NC

2027 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX

Murphy, NC

UnscoredInsufficient · 3
$32,986Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2027 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX

Murphy, NC

UnscoredInsufficient · 3
$33,134Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2024 Kia Sorento X-Pro SX Prestige

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Sorento X-Pro SX Prestige

Murphy, NC

UnscoredInsufficient · 0
$33,15062,905 mi

Murphy, NC

2023 Kia Telluride EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Telluride EX

Murphy, NC

Unscored
$33,25033,292 mi

Comparison: 5 similar vehicles

Murphy, NC

2026 Kia Sportage X-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage X-Line

Murphy, NC

UnscoredInsufficient · 3
$33,530Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2027 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX

Murphy, NC

UnscoredInsufficient · 3
$33,625Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2022 Kia Sorento X-Line SX Prestige

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Sorento X-Line SX Prestige

Murphy, NC

Unscored
$33,69416,205 mi

Comparison: 17 similar vehicles

Murphy, NC

2027 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage LX

Murphy, NC

Fair PriceRobust · 255
$33,786Mileage not verified

Market: $28,616 – $35,368

Comparison: 255 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia Sportage X-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage X-Line

Murphy, NC

UnscoredInsufficient · 3
$33,880Mileage not verified

Comparison: 3 similar vehicles

Murphy, NC

2027 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K5 GT-Line

Murphy, NC

Fair PriceRobust · 564
$34,040Mileage not verified

Market: $28,330 – $38,919

Comparison: 564 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Murphy, NC

2026 Kia Sportage SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage SX

Murphy, NC

OverpricedModerate · 27
$34,3492,782 mi

Market: $30,977 – $34,332

Comparison: 27 similar vehicles

Murphy, NC

2027 Kia Niro EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Niro EX

Murphy, NC

Fair PriceModerate · 42
$35,308Mileage not verified

Market: $31,887 – $37,879

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Murphy, NC

2023 Kia Carnival SX Prestige

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Carnival SX Prestige

Murphy, NC

UnscoredInsufficient · 0
$35,34854,259 mi

Murphy, NC

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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