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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 31, 2026

6.1M+

Unique vehicles analyzed

as of October 31, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.8M used·Listings processed daily

Or explore the market

115 listings found

2021 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Seltos S

Glendale, WI

Fair PriceModerate · 43
$14,00091,763 mi

Market: $11,302 – $21,000

Comparison: 43 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 50 days listed (based on current market benchmarks)

Glendale, WI

2023 Kia Soul LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Soul LX

Glendale, WI

UnscoredInsufficient · 0
$15,74928,441 mi

Glendale, WI

2021 Kia Sorento EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Sorento EX

Glendale, WI

Unscored
$15,749160,749 mi

Comparison: 12 similar vehicles

Glendale, WI

2024 Kia Forte LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Forte LXS

Glendale, WI

Fair PriceModerate · 33
$17,49951,290 mi

Market: $16,842 – $17,994

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2025 Kia Soul LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia Soul LX

Glendale, WI

Fair PriceLimited · 19
$18,2992,377 mi

Market: $18,467 – $23,900

Comparison: 19 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 24 days listed (based on current market benchmarks)

Glendale, WI

2023 Kia Soul GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Soul GT-Line

Glendale, WI

UnscoredInsufficient · 4
$18,74952,436 mi

Comparison: 4 similar vehicles

Glendale, WI

2023 Kia Seltos SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Seltos SX

Glendale, WI

UnscoredInsufficient · 3
$19,64951,327 mi

Comparison: 3 similar vehicles

Glendale, WI

2024 Kia Forte GT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Forte GT

Glendale, WI

Unscored
$22,4996,011 mi

Comparison: 6 similar vehicles

Glendale, WI

2023 Kia Sorento LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sorento LX

Glendale, WI

UnscoredInsufficient · 0
$23,49944,585 mi

Glendale, WI

2023 Kia Sportage EX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX Hybrid

Glendale, WI

UnscoredInsufficient · 0
$23,89955,046 mi

Glendale, WI

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Glendale, WI

Fair PriceModerate · 34
$23,976Mileage not verified

Market: $23,492 – $25,030

Comparison: 34 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Glendale, WI

Fair PriceModerate · 34
$23,976Mileage not verified

Market: $23,492 – $25,030

Comparison: 34 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2024 Kia Sportage X-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Sportage X-Line

Glendale, WI

Unscored
$24,99921,274 mi

Comparison: 12 similar vehicles

Glendale, WI

2026 Kia K4 EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 EX

Glendale, WI

Fair PriceModerate · 24
$25,024Mileage not verified

Market: $25,024 – $26,330

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia K4 EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 EX

Glendale, WI

Fair PriceModerate · 29
$25,817Mileage not verified

Market: $25,120 – $27,050

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Glendale, WI

2023 Kia K5 GT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia K5 GT

Glendale, WI

UnscoredInsufficient · 0
$25,86738,238 mi

Glendale, WI

2024 Kia EV6 Wind

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia EV6 Wind

Glendale, WI

UnscoredInsufficient · 4
$25,99637,380 mi

Comparison: 4 similar vehicles

Glendale, WI

2023 Kia Sportage SX Prestige

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage SX Prestige

Glendale, WI

UnscoredInsufficient · 3
$26,49947,555 mi

Comparison: 3 similar vehicles

Glendale, WI

2026 Kia K4 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 GT-Line

Glendale, WI

Fair PriceModerate · 25
$26,830Mileage not verified

Market: $25,188 – $29,784

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2023 Kia EV6 Wind

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia EV6 Wind

Glendale, WI

Fair PriceLimited · 16
$26,99922,935 mi

Market: $22,888 – $27,396

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia K5 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K5 LXS

Glendale, WI

Unscored
$27,013Mileage not verified

Comparison: 8 similar vehicles

Glendale, WI

2025 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K5 GT-Line

Glendale, WI

Unscored
$27,74916,980 mi

Comparison: 6 similar vehicles

Glendale, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Glendale, WI

Fair PriceRobust · 271
$27,907Mileage not verified

Market: $26,596 – $33,719

Comparison: 271 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2025 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K5 GT-Line

Glendale, WI

Unscored
$28,08719,283 mi

Comparison: 5 similar vehicles

Glendale, WI

2025 Kia Sportage X-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia Sportage X-Line

Glendale, WI

Fair PriceLimited · 11
$28,79814,387 mi

Market: $28,634 – $29,688

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Glendale, WI

Fair PriceRobust · 271
$28,901Mileage not verified

Market: $26,596 – $33,719

Comparison: 271 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage EX

Glendale, WI

Fair PriceRobust · 77
$30,212Mileage not verified

Market: $28,956 – $35,275

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage EX

Glendale, WI

Fair PriceRobust · 77
$30,297Mileage not verified

Market: $28,956 – $35,275

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Glendale, WI

Fair PriceRobust · 271
$30,403Mileage not verified

Market: $26,596 – $33,719

Comparison: 271 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2025 Kia Telluride S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia Telluride S

Glendale, WI

Fair PriceLimited · 17
$30,59651,277 mi

Market: $30,187 – $31,746

Comparison: 17 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage LX

Glendale, WI

Fair PriceRobust · 60
$30,628Mileage not verified

Market: $27,407 – $32,832

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage LX

Glendale, WI

Fair PriceRobust · 60
$30,628Mileage not verified

Market: $27,407 – $32,832

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage LX

Glendale, WI

Fair PriceRobust · 60
$30,743Mileage not verified

Market: $27,407 – $32,832

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia K4 GT-Line Turbo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 GT-Line Turbo

Glendale, WI

Fair PriceLimited · 15
$31,410Mileage not verified

Market: $30,482 – $33,229

Comparison: 15 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage EX

Glendale, WI

Fair PriceRobust · 127
$31,829Mileage not verified

Market: $31,170 – $36,674

Comparison: 127 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 23 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Glendale, WI

Fair PriceRobust · 271
$31,877Mileage not verified

Market: $26,596 – $33,719

Comparison: 271 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage EX

Glendale, WI

Fair PriceRobust · 77
$32,037Mileage not verified

Market: $28,956 – $35,275

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage EX

Glendale, WI

Fair PriceRobust · 77
$32,206Mileage not verified

Market: $28,956 – $35,275

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia Sportage LX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage LX Hybrid

Glendale, WI

Fair PriceLimited · 17
$32,263Mileage not verified

Market: $30,957 – $32,753

Comparison: 17 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia Niro LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Niro LX

Glendale, WI

Fair PriceLimited · 19
$32,344Mileage not verified

Market: $30,980 – $33,179

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia Niro EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Niro EX

Glendale, WI

Fair PriceModerate · 29
$32,726Mileage not verified

Market: $31,850 – $35,584

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Glendale, WI

2022 Kia Stinger GT2

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Stinger GT2

Glendale, WI

Unscored
$32,74975,222 mi

Comparison: 5 similar vehicles

Glendale, WI

2027 Kia Sportage LX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Sportage LX Hybrid

Glendale, WI

OverpricedLimited · 17
$32,753Mileage not verified

Market: $30,957 – $32,305

Comparison: 17 similar vehicles

Priced ~1% above the typical market range for similar vehicles (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage EX

Glendale, WI

Fair PriceRobust · 77
$33,767Mileage not verified

Market: $28,956 – $35,275

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage X-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage X-Line

Glendale, WI

Fair PriceModerate · 48
$33,906Mileage not verified

Market: $32,713 – $43,069

Comparison: 48 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K5 GT-Line

Glendale, WI

Fair PriceModerate · 48
$34,103Mileage not verified

Market: $31,534 – $35,425

Comparison: 48 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)

Glendale, WI

2027 Kia Seltos SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos SX

Glendale, WI

Fair PriceModerate · 33
$34,411Mileage not verified

Market: $33,363 – $38,029

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2024 Kia Telluride S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Telluride S

Glendale, WI

OverpricedLimited · 15
$34,99922,808 mi

Market: $33,909 – $34,721

Comparison: 15 similar vehicles

Priced ~1% above the typical market range for similar vehicles (based on current market benchmarks)

Glendale, WI

2026 Kia Sorento S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sorento S

Glendale, WI

Fair PriceRobust · 92
$35,185Mileage not verified

Market: $32,399 – $40,845

Comparison: 92 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

2026 Kia Sportage X-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia Sportage X-Line

Glendale, WI

Fair PriceModerate · 48
$35,707Mileage not verified

Market: $32,713 – $43,069

Comparison: 48 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Glendale, WI

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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