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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · November 12, 2026

7.3M+

Vehicles tracked nationwide

6M+ searchable on oav.io

60,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

New and used·Listings processed daily

Or explore the market

204 listings found

2013 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Escape SE

Columbus, MS

Unscored
$5,995229,532 mi

Comparison: 20 similar vehicles

Columbus, MS

2009 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Ford F-150 Lariat

Columbus, MS

UnscoredInsufficient · 0
$8,000159,525 mi

Columbus, MS

2013 Ford Mustang V6 Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Mustang V6 Premium

Columbus, MS

UnscoredInsufficient · 3
$9,750144,746 mi

Comparison: 3 similar vehicles

Columbus, MS

2014 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Escape SE

Columbus, MS

Unscored
$9,995160,477 mi

Comparison: 51 similar vehicles

Columbus, MS

2021 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford Escape SE

Columbus, MS

Unscored
$12,650148,324 mi

Comparison: 19 similar vehicles

Columbus, MS

2019 Ford Explorer Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Ford Explorer Limited

Columbus, MS

Unscored
$15,356157,998 mi

Comparison: 6 similar vehicles

Columbus, MS

2022 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Ford Bronco Sport Big Bend

Columbus, MS

Unscored
$16,870121,362 mi

Comparison: 80 similar vehicles

Columbus, MS

2009 Ford E-Series Econoline Wagon XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Ford E-Series Econoline Wagon XL

Columbus, MS

UnscoredInsufficient · 0
$16,98076,619 mi

Columbus, MS

2018 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford F-150 Lariat

Columbus, MS

Unscored
$17,885235,840 mi

Comparison: 5 similar vehicles

Columbus, MS

2015 Ford Mustang GT Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford Mustang GT Premium

Columbus, MS

Unscored
$17,995165,685 mi

Comparison: 9 similar vehicles

Columbus, MS

2021 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford F-150 XL

Columbus, MS

Unscored
$21,230126,577 mi

Comparison: 7 similar vehicles

Columbus, MS

2021 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford Explorer XLT

Columbus, MS

Unscored
$21,41697,562 mi

Comparison: 5 similar vehicles

Columbus, MS

2019 Ford Ranger Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Ford Ranger Lariat

Columbus, MS

Fair PriceModerate · 21
$21,58076,664 mi

Market: $8,950 – $28,500

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 98 days listed (based on current market benchmarks)

Columbus, MS

2024 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Ford Bronco Sport Big Bend

Columbus, MS

Fair PriceLimited · 19
$22,12374,798 mi

Market: $19,990 – $27,650

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Columbus, MS

2021 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford Ranger XLT

Columbus, MS

UnscoredInsufficient · 4
$23,393100,895 mi

Comparison: 4 similar vehicles

Columbus, MS

2023 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Bronco Sport Outer Banks

Columbus, MS

Fair PriceModerate · 32
$24,14956,807 mi

Market: $23,593 – $26,942

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 63 days listed (based on current market benchmarks)

Columbus, MS

2024 Ford Escape ST-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Ford Escape ST-Line

Columbus, MS

Unscored
$24,67611,333 mi

Comparison: 5 similar vehicles

Columbus, MS

2020 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford F-150 XLT

Columbus, MS

Unscored
$24,850132,595 mi

Comparison: 11 similar vehicles

Columbus, MS

2018 Ford Expedition Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Expedition Limited

Columbus, MS

Fair PriceModerate · 27
$24,88281,060 mi

Market: $12,990 – $26,990

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Columbus, MS

2023 Ford Explorer Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Explorer Limited

Columbus, MS

Fair PriceRobust · 83
$25,86780,026 mi

Market: $23,785 – $33,066

Comparison: 83 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)

Columbus, MS

2020 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford F-150 XLT

Columbus, MS

Fair PriceLimited · 11
$25,98178,261 mi

Market: $17,777 – $27,997

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)

Columbus, MS

2018 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford F-150 XLT

Columbus, MS

UnscoredInsufficient · 4
$26,34096,068 mi

Comparison: 4 similar vehicles

Columbus, MS

2024 Ford Edge SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Ford Edge SEL

Columbus, MS

Fair PriceModerate · 28
$28,96016,038 mi

Market: $25,387 – $29,166

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Columbus, MS

2024 Ford Mustang EcoBoost Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Ford Mustang EcoBoost Premium

Columbus, MS

Unscored
$29,87936,608 mi

Comparison: 9 similar vehicles

Columbus, MS

2020 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford F-150 Lariat

Columbus, MS

Fair PriceRobust · 133
$30,52791,003 mi

Market: $16,900 – $42,997

Comparison: 133 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 90 days listed (based on current market benchmarks)

Columbus, MS

2023 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Ranger XLT

Columbus, MS

UnscoredInsufficient · 3
$30,78021,359 mi

Comparison: 3 similar vehicles

Columbus, MS

2020 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford F-150 Lariat

Columbus, MS

Fair PriceRobust · 133
$30,821105,501 mi

Market: $16,900 – $42,997

Comparison: 133 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)

Columbus, MS

2023 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Bronco Sport Outer Banks

Columbus, MS

OverpricedLimited · 19
$31,80030,339 mi

Market: $25,590 – $29,900

Comparison: 19 similar vehicles

Priced ~6% above the typical market range for similar vehicles (based on current market benchmarks)

Columbus, MS

2025 Ford Mustang EcoBoost

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Ford Mustang EcoBoost

Columbus, MS

Unscored
$31,9901,951 mi

Comparison: 6 similar vehicles

Columbus, MS

2023 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150 XLT

Columbus, MS

Fair PriceLimited · 17
$33,49196,126 mi

Market: $29,457 – $53,988

Comparison: 17 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Columbus, MS

Fair PriceModerate · 33
$33,635Mileage not verified

Market: $30,015 – $37,730

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Columbus, MS

Unscored
$33,690Mileage not verified

Comparison: 9 similar vehicles

Columbus, MS

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Columbus, MS

Fair PriceModerate · 33
$33,975Mileage not verified

Market: $30,015 – $37,730

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Columbus, MS

Unscored
$33,9901,272 mi

Comparison: 9 similar vehicles

Columbus, MS

2026 Ford Bronco Sport Heritage

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Heritage

Columbus, MS

UnscoredInsufficient · 4
$34,105Mileage not verified

Comparison: 4 similar vehicles

Columbus, MS

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Columbus, MS

Fair PriceModerate · 33
$34,405Mileage not verified

Market: $30,015 – $37,730

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 111 days listed (based on current market benchmarks)

Columbus, MS

2020 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford F-150 Lariat

Columbus, MS

Fair PriceRobust · 133
$34,50081,777 mi

Market: $16,900 – $42,997

Comparison: 133 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Columbus, MS

2022 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Ford Ranger XLT

Columbus, MS

UnscoredInsufficient · 0
$34,60038,144 mi

Columbus, MS

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Columbus, MS

Fair PriceModerate · 33
$34,665Mileage not verified

Market: $30,015 – $37,730

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 133 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Columbus, MS

Unscored
$35,180Mileage not verified

Comparison: 9 similar vehicles

Columbus, MS

2026 Ford Bronco Sport Heritage

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Heritage

Columbus, MS

UnscoredInsufficient · 4
$35,310Mileage not verified

Comparison: 4 similar vehicles

Columbus, MS

2026 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Outer Banks

Columbus, MS

Fair PriceLimited · 16
$35,475Mileage not verified

Market: $32,315 – $38,255

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Bronco Sport Heritage

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Heritage

Columbus, MS

UnscoredInsufficient · 4
$35,810Mileage not verified

Comparison: 4 similar vehicles

Columbus, MS

2018 Ford F-250 Super Duty XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford F-250 Super Duty XLT

Columbus, MS

UnscoredInsufficient · 4
$36,285128,839 mi

Comparison: 4 similar vehicles

Columbus, MS

2023 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Explorer XLT

Columbus, MS

UnscoredInsufficient · 3
$37,4239,047 mi

Comparison: 3 similar vehicles

Columbus, MS

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Columbus, MS

Unscored
$37,695Mileage not verified

Comparison: 7 similar vehicles

Columbus, MS

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Columbus, MS

Unscored
$37,835Mileage not verified

Comparison: 7 similar vehicles

Columbus, MS

2026 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Outer Banks

Columbus, MS

Fair PriceLimited · 16
$37,860Mileage not verified

Market: $32,315 – $38,255

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 188 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Outer Banks

Columbus, MS

Fair PriceLimited · 16
$37,865Mileage not verified

Market: $32,315 – $38,255

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 85 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Outer Banks

Columbus, MS

Fair PriceLimited · 16
$37,865Mileage not verified

Market: $32,315 – $38,255

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 126 days listed (based on current market benchmarks)

Columbus, MS

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles whose listings recently came off the market is leaving the market faster than its market baseline, and this listing has not been listed longer than the cohort’s typical time on market. A listing coming off the market is not always a sale. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical time on market, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched cohort of similar vehicles whose listings recently came off the market is leaving the market faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not been listed longer than the cohort's typical time on market. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles recently for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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