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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · November 2, 2026

6.1M+

Unique vehicles analyzed

as of November 2, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.8M used·Listings processed daily

Or explore the market

305 listings found

2015 Kia Optima EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Kia Optima EX

Buford, GA

Unscored
$2,950244,390 mi

Comparison: 12 similar vehicles

Buford, GA

2012 Kia Sorento SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Kia Sorento SX

Buford, GA

UnscoredInsufficient · 0
$3,550189,212 mi

Buford, GA

2005 Kia Sedona EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Kia Sedona EX

Buford, GA

UnscoredInsufficient · 0
$3,995103,436 mi

Buford, GA

2020 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Optima LX

Buford, GA

Unscored
$6,750185,691 mi

Comparison: 20 similar vehicles

Buford, GA

2013 Kia Sorento LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Kia Sorento LX

Buford, GA

UnscoredInsufficient · 3
$6,80086,746 mi

Comparison: 3 similar vehicles

Buford, GA

2015 Kia Cadenza Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Kia Cadenza Premium

Buford, GA

UnscoredInsufficient · 4
$6,955125,599 mi

Comparison: 4 similar vehicles

Buford, GA

2019 Kia Sorento LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Kia Sorento LX

Buford, GA

Unscored
$6,999139,993 mi

Comparison: 42 similar vehicles

Buford, GA

2013 Kia Optima EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Kia Optima EX

Buford, GA

Unscored
$8,430127,963 mi

Comparison: 6 similar vehicles

Buford, GA

2012 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Kia Sportage LX

Buford, GA

UnscoredInsufficient · 3
$8,500106,384 mi

Comparison: 3 similar vehicles

Buford, GA

2016 Kia Sedona LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Sedona LX

Buford, GA

UnscoredInsufficient · 4
$8,888171,477 mi

Comparison: 4 similar vehicles

Buford, GA

2016 Kia Optima SXL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Optima SXL

Buford, GA

Unscored
$8,955112,783 mi

Comparison: 5 similar vehicles

Buford, GA

2016 Kia Optima SXL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Optima SXL

Buford, GA

Unscored
$8,998135,646 mi

Comparison: 5 similar vehicles

Buford, GA

2017 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Optima LX

Buford, GA

Fair PriceLimited · 18
$9,253106,407 mi

Market: $8,495 – $12,599

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)

Buford, GA

2017 Kia Sportage SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Sportage SX

Buford, GA

Unscored
$10,900105,820 mi

Comparison: 7 similar vehicles

Buford, GA

2016 Kia Optima EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia Optima EX

Buford, GA

Fair PriceLimited · 12
$10,99893,246 mi

Market: $5,500 – $11,794

Comparison: 12 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 66 days listed (based on current market benchmarks)

Buford, GA

2017 Kia Cadenza Technology

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Cadenza Technology

Buford, GA

UnscoredInsufficient · 3
$12,435126,537 mi

Comparison: 3 similar vehicles

Buford, GA

2016 Kia K900 Luxury

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Kia K900 Luxury

Buford, GA

UnscoredInsufficient · 0
$12,950103,960 mi

Buford, GA

2019 Kia Sorento SXL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Kia Sorento SXL

Buford, GA

UnscoredInsufficient · 0
$12,966130,389 mi

Buford, GA

2020 Kia Telluride S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Telluride S

Buford, GA

Unscored
$12,999127,752 mi

Comparison: 11 similar vehicles

Buford, GA

2019 Kia Stinger

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Kia Stinger

Buford, GA

Unscored
$13,500124,685 mi

Comparison: 10 similar vehicles

Buford, GA

2021 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Sportage LX

Buford, GA

Fair PriceModerate · 27
$13,59395,407 mi

Market: $9,499 – $17,390

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)

Buford, GA

2021 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia K5 GT-Line

Buford, GA

Unscored
$14,650152,895 mi

Comparison: 22 similar vehicles

Buford, GA

2021 Kia Forte LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Forte LXS

Buford, GA

UnscoredInsufficient · 0
$14,96644,205 mi

Buford, GA

2019 Kia Sorento S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Kia Sorento S

Buford, GA

Fair PriceModerate · 25
$14,98980,296 mi

Market: $13,579 – $16,299

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Buford, GA

2023 Kia Forte LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Forte LX

Buford, GA

UnscoredInsufficient · 0
$15,80044,874 mi

Buford, GA

2018 Kia Stinger GT2

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Kia Stinger GT2

Buford, GA

UnscoredInsufficient · 3
$15,998128,891 mi

Comparison: 3 similar vehicles

Buford, GA

2021 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Sportage LX

Buford, GA

OverpricedModerate · 28
$17,39082,374 mi

Market: $9,499 – $16,164

Comparison: 28 similar vehicles

Priced ~8% above the typical market range for similar vehicles (based on current market benchmarks)

Buford, GA

2022 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Seltos S

Buford, GA

Unscored
$17,96645,651 mi

Comparison: 6 similar vehicles

Buford, GA

2020 Kia FORTE LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia FORTE LXS

Buford, GA

UnscoredInsufficient · 0
$17,99826,852 mi

Buford, GA

2021 Kia K5 GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia K5 GT-Line

Buford, GA

Fair PriceModerate · 22
$17,99982,583 mi

Market: $14,650 – $21,651

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Buford, GA

2020 Kia Stinger GT1

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Stinger GT1

Buford, GA

UnscoredInsufficient · 0
$17,999116,997 mi

Buford, GA

2021 Kia Telluride EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Telluride EX

Buford, GA

Unscored
$18,350132,225 mi

Comparison: 34 similar vehicles

Buford, GA

2020 Kia Sorento EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Sorento EX

Buford, GA

UnscoredInsufficient · 0
$18,70033,956 mi

Buford, GA

2022 Kia K5 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia K5 LXS

Buford, GA

UnscoredInsufficient · 3
$19,04848,989 mi

Comparison: 3 similar vehicles

Buford, GA

2021 Kia Telluride EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Telluride EX

Buford, GA

Fair PriceModerate · 33
$19,333115,049 mi

Market: $14,995 – $28,937

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Buford, GA

2020 Kia Telluride EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Telluride EX

Buford, GA

Fair PriceModerate · 31
$19,628105,339 mi

Market: $14,990 – $23,437

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)

Buford, GA

2021 Kia Telluride SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Telluride SX

Buford, GA

Fair PriceModerate · 24
$19,679110,249 mi

Market: $14,992 – $27,678

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)

Buford, GA

2022 Kia Telluride EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Telluride EX

Buford, GA

Unscored
$19,847122,164 mi

Comparison: 72 similar vehicles

Buford, GA

2023 Kia Forte GT-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Forte GT-Line

Buford, GA

Fair PriceLimited · 11
$19,88046,113 mi

Market: $17,935 – $20,295

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)

Buford, GA

2020 Kia Telluride SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Telluride SX

Buford, GA

Fair PriceModerate · 31
$19,96686,209 mi

Market: $17,823 – $25,990

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)

Buford, GA

2022 Kia Sorento S Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Sorento S Hybrid

Buford, GA

OverpricedLimited · 18
$20,28884,186 mi

Market: $17,378 – $19,998

Comparison: 18 similar vehicles

Priced ~1% above the typical market range for similar vehicles (based on current market benchmarks)

Buford, GA

2025 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K4 LXS

Buford, GA

Unscored
$20,73014,380 mi

Comparison: 5 similar vehicles

Buford, GA

2022 Kia Telluride LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Telluride LX

Buford, GA

Fair PriceLimited · 13
$20,998106,795 mi

Market: $17,897 – $22,940

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 125 days listed (based on current market benchmarks)

Buford, GA

2024 Kia Seltos LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Seltos LX

Buford, GA

UnscoredInsufficient · 0
$21,63358,758 mi

Buford, GA

2020 Kia Telluride S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Kia Telluride S

Buford, GA

Unscored
$21,99884,431 mi

Comparison: 11 similar vehicles

Buford, GA

2024 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Sportage EX

Buford, GA

Fair PriceLimited · 17
$22,36656,918 mi

Market: $21,398 – $25,647

Comparison: 17 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 52 days listed (based on current market benchmarks)

Buford, GA

2024 Kia Seltos SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Seltos SX

Buford, GA

Unscored
$22,50042,202 mi

Comparison: 6 similar vehicles

Buford, GA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Buford, GA

UnscoredInsufficient · 0
$22,96621,216 mi

Buford, GA

2022 Kia Sorento SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Kia Sorento SX

Buford, GA

Fair PriceModerate · 34
$22,96672,372 mi

Market: $17,989 – $25,493

Comparison: 34 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Buford, GA

2025 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Kia K4 LXS

Buford, GA

Unscored
$22,99812,220 mi

Comparison: 6 similar vehicles

Buford, GA

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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