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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 12, 2026

6M+

Unique vehicles analyzed

as of October 12, 2026

57,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.8M used·Listings processed daily

Or explore the market

28,350 listings found

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Glendale, WI

Fair PriceLimited · 19
$32,440Mileage not verified

Market: $32,358 – $34,778

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 51 days listed (based on current market benchmarks)

Glendale, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Glendale, WI

Fair PriceLimited · 19
$32,440Mileage not verified

Market: $32,358 – $34,778

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)

Glendale, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Glendale, WI

Fair PriceLimited · 19
$32,440Mileage not verified

Market: $32,358 – $34,778

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)

Glendale, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Sheboygan, WI

Great DealLimited · 12
$32,455Mileage not verified

Market: $33,518 – $33,998

Comparison: 12 similar vehicles

Competitively priced ~3% below the typical range compared to similar vehicles · 20 days listed (based on current market benchmarks)

Sheboygan, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Delavan, WI

Fair PriceModerate · 22
$32,852Mileage not verified

Market: $31,912 – $34,813

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Delavan, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Delavan, WI

Fair PriceModerate · 22
$33,352Mileage not verified

Market: $31,912 – $34,813

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 23 days listed (based on current market benchmarks)

Delavan, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

La Crosse, WI

Fair PriceRobust · 134
$33,418Mileage not verified

Market: $31,912 – $35,098

Comparison: 134 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 44 days listed (based on current market benchmarks)

La Crosse, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

La Crosse, WI

Fair PriceRobust · 134
$33,468Mileage not verified

Market: $31,912 – $35,098

Comparison: 134 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)

La Crosse, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Plymouth, WI

Fair PriceModerate · 36
$33,518Mileage not verified

Market: $32,455 – $34,599

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Plymouth, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Fond du Lac, WI

Fair PriceModerate · 29
$33,518Mileage not verified

Market: $33,518 – $34,599

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Fond du Lac, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Plymouth, WI

Fair PriceModerate · 36
$33,518Mileage not verified

Market: $32,455 – $34,599

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Plymouth, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Sheboygan, WI

Fair PriceLimited · 13
$33,518Mileage not verified

Market: $32,455 – $33,998

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)

Sheboygan, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Neenah, WI

Fair PriceModerate · 32
$33,568Mileage not verified

Market: $33,518 – $34,599

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Neenah, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Appleton, WI

Fair PriceModerate · 32
$33,755Mileage not verified

Market: $33,518 – $34,599

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)

Appleton, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Sheboygan, WI

Fair PriceLimited · 13
$33,998Mileage not verified

Market: $32,455 – $33,998

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Sheboygan, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Sheboygan, WI

Fair PriceLimited · 13
$33,998Mileage not verified

Market: $32,455 – $33,998

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Sheboygan, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

West Allis, WI

Fair PriceModerate · 23
$34,040Mileage not verified

Market: $31,912 – $34,778

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)

West Allis, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Ashwaubenon, WI

Fair PriceLimited · 18
$34,048Mileage not verified

Market: $33,568 – $34,599

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 43 days listed (based on current market benchmarks)

Ashwaubenon, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Kenosha, WI

Fair PriceModerate · 36
$34,068Mileage not verified

Market: $31,912 – $34,813

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)

Kenosha, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Kenosha, WI

Fair PriceModerate · 36
$34,068Mileage not verified

Market: $31,912 – $34,813

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)

Kenosha, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Neenah, WI

Fair PriceModerate · 32
$34,099Mileage not verified

Market: $33,518 – $34,599

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)

Neenah, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Appleton, WI

Fair PriceModerate · 32
$34,099Mileage not verified

Market: $33,518 – $34,599

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)

Appleton, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Appleton, WI

Fair PriceModerate · 32
$34,099Mileage not verified

Market: $33,518 – $34,599

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)

Appleton, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Neenah, WI

Fair PriceModerate · 32
$34,235Mileage not verified

Market: $33,518 – $34,599

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 71 days listed (based on current market benchmarks)

Neenah, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Ashwaubenon, WI

Fair PriceLimited · 18
$34,235Mileage not verified

Market: $33,568 – $34,599

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Ashwaubenon, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Kenosha, WI

Fair PriceModerate · 36
$34,278Mileage not verified

Market: $31,912 – $34,813

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)

Kenosha, WI

2027 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick XL

Saukville, WI

UnscoredInsufficient · 0
$34,367Mileage not verified

Saukville, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Sturgeon Bay, WI

Fair PriceRobust · 108
$34,370Mileage not verified

Market: $31,912 – $39,580

Comparison: 108 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 73 days listed (based on current market benchmarks)

Sturgeon Bay, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Janesville, WI

UnscoredLimited · 5
$34,424Mileage not verified

Comparison: 5 similar vehicles

Janesville, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

West Allis, WI

Fair PriceModerate · 23
$34,540Mileage not verified

Market: $31,912 – $34,778

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)

West Allis, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Kenosha, WI

Fair PriceModerate · 36
$34,578Mileage not verified

Market: $31,912 – $34,813

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Kenosha, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Neenah, WI

Fair PriceModerate · 32
$34,599Mileage not verified

Market: $33,518 – $34,599

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Neenah, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Neenah, WI

Fair PriceModerate · 32
$34,599Mileage not verified

Market: $33,518 – $34,599

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)

Neenah, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Kenosha, WI

Fair PriceModerate · 37
$34,684Mileage not verified

Market: $31,912 – $34,813

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Kenosha, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Greenfield, WI

Fair PriceModerate · 20
$34,689Mileage not verified

Market: $32,358 – $34,778

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 43 days listed (based on current market benchmarks)

Greenfield, WI

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Kenosha, WI

OverpricedModerate · 36
$34,778Mileage not verified

Market: $31,912 – $34,777

Comparison: 36 similar vehicles

Kenosha, WI

2027 Ford Maverick Lobo Standard

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick Lobo Standard

Saukville, WI

UnscoredInsufficient · 0
$35,232Mileage not verified

Saukville, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Madison, WI

UnscoredInsufficient · 3
$35,531Mileage not verified

Comparison: 3 similar vehicles

Madison, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

West Bend, WI

UnscoredLimited · 9
$35,700Mileage not verified

Comparison: 9 similar vehicles

West Bend, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Oconomowoc, WI

Fair PriceLimited · 10
$35,739Mileage not verified

Market: $35,700 – $37,094

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Oconomowoc, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Janesville, WI

UnscoredLimited · 5
$36,232Mileage not verified

Comparison: 5 similar vehicles

Janesville, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Janesville, WI

UnscoredLimited · 5
$36,262Mileage not verified

Comparison: 5 similar vehicles

Janesville, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

West Bend, WI

UnscoredLimited · 9
$36,420Mileage not verified

Comparison: 9 similar vehicles

West Bend, WI

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Eau Claire, WI

UnscoredLimited · 7
$37,016Mileage not verified

Comparison: 7 similar vehicles

Eau Claire, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Greenfield, WI

Fair PriceLimited · 10
$37,019Mileage not verified

Market: $35,700 – $37,094

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Greenfield, WI

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Eau Claire, WI

UnscoredLimited · 7
$37,040Mileage not verified

Comparison: 7 similar vehicles

Eau Claire, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Greenfield, WI

OverpricedLimited · 10
$37,094Mileage not verified

Market: $35,700 – $37,019

Comparison: 10 similar vehicles

Greenfield, WI

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Madison, WI

Fair PriceModerate · 23
$37,239Mileage not verified

Market: $37,299 – $39,989

Comparison: 23 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 38 days listed (based on current market benchmarks)

Madison, WI

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Madison, WI

Fair PriceModerate · 23
$37,299Mileage not verified

Market: $37,239 – $39,989

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Wausau, WI

Fair PriceRobust · 59
$37,421Mileage not verified

Market: $32,145 – $38,440

Comparison: 59 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Wausau, WI

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers manage their profile, route inbound buyer inquiries, and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, exports, and enhanced merchandising.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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