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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 23, 2026

6M+

Unique vehicles analyzed

as of October 22, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.7M used·Listings processed daily

Or explore the market

1,969 listings found

2004 Chevrolet Silverado 1500 Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Chevrolet Silverado 1500 Z71

Wisconsin Rapids, WI

UnscoredInsufficient · 3
$4,950Mileage not verified

Comparison: 3 similar vehicles

Wisconsin Rapids, WI

2006 Subaru Baja Turbo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2006 Subaru Baja Turbo

Wisconsin Rapids, WI

Salvage title
$7,299135,223 mi

Wisconsin Rapids, WI

2013 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford F-150 XLT

Baraboo, WI

UnscoredRobust · 225
$9,550173,163 mi

Comparison: 225 similar vehicles

Baraboo, WI

2014 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford F-150 XLT

La Crescent, MN

UnscoredLimited · 5
$9,999142,469 mi

Comparison: 5 similar vehicles

La Crescent, MN

1999 Dodge Ram Pickup ST

Image from the dealer's site. OAV does not own, control, or store dealer images.

1999 Dodge Ram Pickup ST

Wisconsin Rapids, WI

UnscoredInsufficient · 4
$10,500311,001 mi

Comparison: 4 similar vehicles

Wisconsin Rapids, WI

2006 Ford F-250 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2006 Ford F-250 Super Duty XL

Wisconsin Rapids, WI

UnscoredLimited · 8
$11,000161,862 mi

Comparison: 8 similar vehicles

Wisconsin Rapids, WI

2013 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford F-150 XLT

Westby, WI

UnscoredInsufficient · 3
$11,990144,461 mi

Comparison: 3 similar vehicles

Westby, WI

2012 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Ford F-150 Lariat

Westby, WI

UnscoredModerate · 25
$11,990172,995 mi

Comparison: 25 similar vehicles

Westby, WI

2024 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Hyundai Santa Cruz SEL

Holmen, WI

UnscoredLimited · 7
$11,99512,346 mi

Comparison: 7 similar vehicles

Holmen, WI

2013 Ford F-150 Platinum

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford F-150 Platinum

Baraboo, WI

UnscoredLimited · 10
$12,124172,720 mi

Comparison: 10 similar vehicles

Baraboo, WI

2013 RAM 1500 Pickup Express

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 RAM 1500 Pickup Express

Baraboo, WI

UnscoredModerate · 27
$12,394173,797 mi

Comparison: 27 similar vehicles

Baraboo, WI

2020 Chevrolet Silverado 1500 Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Silverado 1500 Work Truck

Wisconsin Rapids, WI

UnscoredLimited · 15
$12,764191,590 mi

Comparison: 15 similar vehicles

Wisconsin Rapids, WI

2017 RAM 1500 Pickup Big Horn

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 RAM 1500 Pickup Big Horn

Baraboo, WI

UnscoredRobust · 117
$12,834181,011 mi

Comparison: 117 similar vehicles

Baraboo, WI

2018 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford F-150 XL

Marshfield, WI

UnscoredInsufficient · 3
$12,995165,621 mi

Comparison: 3 similar vehicles

Marshfield, WI

2017 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Colorado Work Truck

Auburndale, WI

Fair PriceLimited · 10
$12,995114,875 mi

Market: $8,300 – $18,485

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)

Auburndale, WI

2005 Chevrolet Silverado 1500 Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Chevrolet Silverado 1500 Base

Wisconsin Rapids, WI

UnscoredInsufficient · 0
$12,99545,518 mi

Wisconsin Rapids, WI

2011 Toyota Tundra Grade

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Toyota Tundra Grade

Wisconsin Rapids, WI

UnscoredModerate · 21
$13,800216,073 mi

Comparison: 21 similar vehicles

Wisconsin Rapids, WI

2012 Nissan Frontier SL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Nissan Frontier SL

Wisconsin Rapids, WI

UnscoredLimited · 8
$13,909140,554 mi

Comparison: 8 similar vehicles

Wisconsin Rapids, WI

2016 RAM 1500 Outdoorsman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 RAM 1500 Outdoorsman

La Crosse, WI

UnscoredInsufficient · 0
$13,995156,444 mi

La Crosse, WI

2015 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Silverado 1500 LT

Auburndale, WI

UnscoredLimited · 6
$13,995147,348 mi

Comparison: 6 similar vehicles

Auburndale, WI

2014 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford F-150 Lariat

Wisconsin Rapids, WI

UnscoredModerate · 47
$14,100190,295 mi

Comparison: 47 similar vehicles

Wisconsin Rapids, WI

2016 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Ford F-150 XLT

New Lisbon, WI

UnscoredLimited · 9
$14,389166,860 mi

Comparison: 9 similar vehicles

New Lisbon, WI

2013 Chevrolet Avalanche LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Avalanche LS

Tomah, WI

UnscoredInsufficient · 0
$14,500109,530 mi

Tomah, WI

2015 RAM 2500 Pickup SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 RAM 2500 Pickup SLT

New Lisbon, WI

UnscoredLimited · 11
$14,898181,849 mi

Comparison: 11 similar vehicles

New Lisbon, WI

2013 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford F-150 XLT

La Crosse, WI

UnscoredLimited · 5
$14,99595,070 mi

Comparison: 5 similar vehicles

La Crosse, WI

2004 Ford F-350 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Ford F-350 Super Duty XL

Wautoma, WI

UnscoredInsufficient · 0
$14,995156,108 mi

Wautoma, WI

2018 RAM 1500 Pickup Express

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 RAM 1500 Pickup Express

Wisconsin Dells, WI

Fair PriceRobust · 61
$14,999101,349 mi

Market: $12,899 – $21,923

Comparison: 61 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 181 days listed (based on current market benchmarks)

Wisconsin Dells, WI

2015 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Colorado LT

Baraboo, WI

UnscoredInsufficient · 4
$15,164142,101 mi

Comparison: 4 similar vehicles

Baraboo, WI

2014 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford F-150 XLT

Black River Falls, WI

Salvage title
$15,27898,528 mi

Black River Falls, WI

2012 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Ford F-150 XLT

New Lisbon, WI

Fair PriceRobust · 74
$15,38985,795 mi

Market: $3,500 – $15,845

Comparison: 74 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)

New Lisbon, WI

2007 Chevrolet Silverado Classic 2500HD Work

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Chevrolet Silverado Classic 2500HD Work

Wisconsin Rapids, WI

UnscoredInsufficient · 0
$15,400244,288 mi

Wisconsin Rapids, WI

2018 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford F-150 XLT

La Crescent, MN

UnscoredLimited · 16
$15,499158,193 mi

Comparison: 16 similar vehicles

La Crescent, MN

2017 Chevrolet Silverado 1500 Custom

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Silverado 1500 Custom

Wisconsin Dells, WI

Fair PriceLimited · 11
$15,500101,314 mi

Market: $14,321 – $18,495

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 134 days listed (based on current market benchmarks)

Wisconsin Dells, WI

2015 Ford F-350 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford F-350 Super Duty XL

La Crosse, WI

UnscoredLimited · 11
$15,750193,345 mi

Comparison: 11 similar vehicles

La Crosse, WI

2013 GMC Sierra 1500 SLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 GMC Sierra 1500 SLE

Wisconsin Rapids, WI

OverpricedModerate · 23
$15,900170,081 mi

Market: $6,995 – $14,995

Comparison: 23 similar vehicles

Priced ~6% above the typical market range for similar vehicles (based on current market benchmarks)

Wisconsin Rapids, WI

2017 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford F-150 Lariat

Westby, WI

UnscoredRobust · 91
$15,990186,238 mi

Comparison: 91 similar vehicles

Westby, WI

2018 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford F-150 XLT

Marshfield, WI

UnscoredLimited · 7
$15,995181,384 mi

Comparison: 7 similar vehicles

Marshfield, WI

2017 RAM 1500 Outdoorsman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 RAM 1500 Outdoorsman

La Crosse, WI

UnscoredLimited · 18
$15,995153,410 mi

Comparison: 18 similar vehicles

La Crosse, WI

2016 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Ford F-150 XLT

La Crosse, WI

UnscoredModerate · 20
$15,995147,255 mi

Comparison: 20 similar vehicles

La Crosse, WI

2015 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford F-150 XLT

La Crosse, WI

UnscoredLimited · 11
$15,995143,902 mi

Comparison: 11 similar vehicles

La Crosse, WI

2014 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford F-150 XLT

Wisconsin Rapids, WI

Fair PriceRobust · 154
$15,999114,222 mi

Market: $3,345 – $29,995

Comparison: 154 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

Wisconsin Rapids, WI

2015 RAM 1500 Pickup SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 RAM 1500 Pickup SLT

Wisconsin Rapids, WI

UnscoredModerate · 21
$16,300135,051 mi

Comparison: 21 similar vehicles

Wisconsin Rapids, WI

2018 RAM 1500 Pickup Big Horn

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 RAM 1500 Pickup Big Horn

Neillsville, WI

UnscoredRobust · 86
$16,368137,883 mi

Comparison: 86 similar vehicles

Neillsville, WI

2015 GMC Sierra 1500 SLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 GMC Sierra 1500 SLE

Baraboo, WI

UnscoredLimited · 7
$16,378114,457 mi

Comparison: 7 similar vehicles

Baraboo, WI

2015 RAM 1500 Pickup Laramie

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 RAM 1500 Pickup Laramie

Reedsburg, WI

UnscoredLimited · 17
$16,394167,301 mi

Comparison: 17 similar vehicles

Reedsburg, WI

2011 Toyota Tacoma Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Toyota Tacoma Base

La Crosse, WI

UnscoredModerate · 20
$16,495165,000 mi

Comparison: 20 similar vehicles

La Crosse, WI

2017 GMC Sierra 1500 Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 GMC Sierra 1500 Base

Neillsville, WI

Fair PriceLimited · 17
$16,630103,821 mi

Market: $12,300 – $29,995

Comparison: 17 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)

Neillsville, WI

2019 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Nissan Frontier SV

Wisconsin Rapids, WI

UnscoredLimited · 16
$16,995129,314 mi

Comparison: 16 similar vehicles

Wisconsin Rapids, WI

2015 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Silverado 1500 LT

La Crosse, WI

UnscoredRobust · 224
$16,995132,000 mi

Comparison: 224 similar vehicles

La Crosse, WI

2011 Chevrolet Silverado 1500 LTZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Silverado 1500 LTZ

Hokah, MN

UnscoredLimited · 9
$17,17581,088 mi

Comparison: 9 similar vehicles

Hokah, MN

You can page through the first 500 listings. Add a filter, such as a ZIP code, price or year, to see others.

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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