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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 22, 2026

6M+

Unique vehicles analyzed

as of October 21, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.7M used·Listings processed daily

Or explore the market

2,107 listings found

2008 Volvo XC90 3.2

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Volvo XC90 3.2

Wautoma, WI

UnscoredInsufficient · 4
$3,250210,211 mi

Comparison: 4 similar vehicles

Wautoma, WI

2008 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Kia Sportage EX

Westby, WI

UnscoredLimited · 13
$3,990200,320 mi

Comparison: 13 similar vehicles

Westby, WI

2013 Subaru Tribeca Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Subaru Tribeca Limited

Wautoma, WI

UnscoredInsufficient · 0
$4,045216,030 mi

Wautoma, WI

2009 Ford Escape XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Ford Escape XLT

Wautoma, WI

UnscoredLimited · 15
$4,045169,574 mi

Comparison: 15 similar vehicles

Wautoma, WI

2005 Ford Escape XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Ford Escape XLT

Wautoma, WI

UnscoredInsufficient · 0
$4,045149,900 mi

Wautoma, WI

2012 Ford Escape XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Ford Escape XLT

Wautoma, WI

UnscoredModerate · 31
$4,345126,537 mi

Comparison: 31 similar vehicles

Wautoma, WI

2005 Toyota RAV4 Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Toyota RAV4 Base

Westby, WI

UnscoredLimited · 6
$4,500183,340 mi

Comparison: 6 similar vehicles

Westby, WI

2012 Chevrolet Equinox 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chevrolet Equinox 2LT

Westby, WI

UnscoredLimited · 8
$4,990193,235 mi

Comparison: 8 similar vehicles

Westby, WI

2000 Ford Explorer EDDIE BAUER

Image from the dealer's site. OAV does not own, control, or store dealer images.

2000 Ford Explorer EDDIE BAUER

Black River Falls, WI

UnscoredInsufficient · 0
$4,999143,000 mi

Black River Falls, WI

2014 Chevrolet Traverse LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Traverse LS

Baraboo, WI

UnscoredModerate · 24
$5,224165,688 mi

Comparison: 24 similar vehicles

Baraboo, WI

2013 Kia Sorento LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Kia Sorento LX

Westby, WI

Fair PriceModerate · 21
$5,400115,050 mi

Market: $2,999 – $14,000

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)

Westby, WI

2004 Lincoln Navigator Ultimate

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Lincoln Navigator Ultimate

Auburndale, WI

UnscoredInsufficient · 0
$5,995103,349 mi

Auburndale, WI

2009 GMC Yukon Denali

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 GMC Yukon Denali

Marshfield, WI

UnscoredInsufficient · 0
$6,000168,893 mi

Marshfield, WI

2013 Ford Escape Titanium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Escape Titanium

Wautoma, WI

UnscoredLimited · 18
$6,045216,565 mi

Comparison: 18 similar vehicles

Wautoma, WI

2012 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Ford Explorer XLT

Baraboo, WI

UnscoredModerate · 43
$6,783196,834 mi

Comparison: 43 similar vehicles

Baraboo, WI

2014 Chevrolet Equinox 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Equinox 1LT

Westby, WI

UnscoredRobust · 54
$6,990150,388 mi

Comparison: 54 similar vehicles

Westby, WI

2013 Chevrolet Captiva Sport LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Captiva Sport LT

Wautoma, WI

UnscoredInsufficient · 4
$6,995145,500 mi

Comparison: 4 similar vehicles

Wautoma, WI

2017 Hyundai Santa Fe SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Hyundai Santa Fe SE

New Lisbon, WI

UnscoredModerate · 28
$6,998159,476 mi

Comparison: 28 similar vehicles

New Lisbon, WI

2013 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Escape SE

Baraboo, WI

UnscoredRobust · 58
$7,095125,338 mi

Comparison: 58 similar vehicles

Baraboo, WI

2015 Jeep Patriot Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Jeep Patriot Sport

Marshfield, WI

Fair PriceModerate · 36
$7,220105,110 mi

Market: $4,994 – $9,995

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Marshfield, WI

2016 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Equinox LT

Westby, WI

UnscoredRobust · 102
$7,490151,592 mi

Comparison: 102 similar vehicles

Westby, WI

2014 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Explorer XLT

Stevens Point, WI

UnscoredRobust · 70
$7,594188,035 mi

Comparison: 70 similar vehicles

Stevens Point, WI

2013 Ford Edge Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Edge Limited

Sparta, WI

UnscoredModerate · 45
$7,598159,950 mi

Comparison: 45 similar vehicles

Sparta, WI

2011 Chevrolet Traverse 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Traverse 2LT

Portage, WI

UnscoredLimited · 10
$7,885130,079 mi

Comparison: 10 similar vehicles

Portage, WI

2020 Jeep Renegade Latitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Jeep Renegade Latitude

Baraboo, WI

UnscoredModerate · 48
$7,924230,952 mi

Comparison: 48 similar vehicles

Baraboo, WI

2016 Chevrolet Trax LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Trax LT

Westby, WI

Fair PriceRobust · 56
$7,990111,930 mi

Market: $3,650 – $21,995

Comparison: 56 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Westby, WI

2018 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Escape SE

Necedah, WI

UnscoredLimited · 6
$7,995147,208 mi

Comparison: 6 similar vehicles

Necedah, WI

2016 Honda HR-V LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Honda HR-V LX

Marshfield, WI

UnscoredInsufficient · 4
$7,995179,534 mi

Comparison: 4 similar vehicles

Marshfield, WI

2014 Subaru Forester i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Subaru Forester i

Marshfield, WI

UnscoredModerate · 31
$7,995138,260 mi

Comparison: 31 similar vehicles

Marshfield, WI

2011 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Ford Explorer XLT

Marshfield, WI

UnscoredLimited · 10
$7,995161,263 mi

Comparison: 10 similar vehicles

Marshfield, WI

2018 Ford Escape SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Escape SEL

Baraboo, WI

UnscoredLimited · 5
$7,999119,800 mi

Comparison: 5 similar vehicles

Baraboo, WI

2017 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Equinox LT

Wisconsin Dells, WI

UnscoredInsufficient · 3
$7,99993,700 mi

Comparison: 3 similar vehicles

Wisconsin Dells, WI

2017 Dodge Journey SXT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Dodge Journey SXT

Black River Falls, WI

UnscoredInsufficient · 4
$7,999149,030 mi

Comparison: 4 similar vehicles

Black River Falls, WI

2012 Chevrolet Equinox LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chevrolet Equinox LS

Wisconsin Rapids, WI

UnscoredLimited · 5
$7,999125,091 mi

Comparison: 5 similar vehicles

Wisconsin Rapids, WI

2012 Cadillac SRX Luxury Collection

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Cadillac SRX Luxury Collection

Portage, WI

Fair PriceModerate · 20
$7,999118,524 mi

Market: $4,199 – $12,990

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 495 days listed (based on current market benchmarks)

Portage, WI

2017 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Equinox LT

Baraboo, WI

UnscoredInsufficient · 3
$8,164121,813 mi

Comparison: 3 similar vehicles

Baraboo, WI

2016 Dodge Journey R/T

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Dodge Journey R/T

Baraboo, WI

UnscoredInsufficient · 0
$8,164133,193 mi

Baraboo, WI

2014 Hyundai Santa Fe Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Hyundai Santa Fe Sport

Plover, WI

UnscoredModerate · 37
$8,192150,123 mi

Comparison: 37 similar vehicles

Plover, WI

2009 Toyota Venza Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Toyota Venza Base

Wisconsin Rapids, WI

UnscoredLimited · 12
$8,200179,367 mi

Comparison: 12 similar vehicles

Wisconsin Rapids, WI

2017 Jeep Compass 75th Anniversary

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Jeep Compass 75th Anniversary

Westby, WI

UnscoredInsufficient · 0
$8,290157,000 mi

Westby, WI

2014 Chevrolet Equinox LTZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Equinox LTZ

New Lisbon, WI

Fair PriceModerate · 27
$8,298119,549 mi

Market: $4,850 – $11,335

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 194 days listed (based on current market benchmarks)

New Lisbon, WI

2014 Chevrolet Equinox 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Equinox 1LT

Westby, WI

Fair PriceRobust · 54
$8,490109,438 mi

Market: $4,299 – $14,999

Comparison: 54 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 849 days listed (based on current market benchmarks)

Westby, WI

2020 Chevrolet Trax LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Trax LT

Wisconsin Dells, WI

Fair PriceRobust · 79
$8,500100,868 mi

Market: $6,999 – $22,900

Comparison: 79 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 154 days listed (based on current market benchmarks)

Wisconsin Dells, WI

2019 Jeep Grand Cherokee Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Jeep Grand Cherokee Limited

Auburndale, WI

UnscoredRobust · 133
$8,500116,809 mi

Comparison: 133 similar vehicles

Auburndale, WI

2015 GMC Terrain SLT-1

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 GMC Terrain SLT-1

Baraboo, WI

Fair PriceLimited · 17
$8,66497,531 mi

Market: $4,995 – $13,269

Comparison: 17 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)

Baraboo, WI

2018 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Escape SE

Plover, WI

UnscoredInsufficient · 3
$8,720150,673 mi

Comparison: 3 similar vehicles

Plover, WI

2017 Buick Encore Preferred II

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Buick Encore Preferred II

Westby, WI

Fair PriceLimited · 19
$8,990107,643 mi

Market: $8,499 – $14,345

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Westby, WI

2011 Chevrolet Suburban LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Suburban LT

Plover, WI

UnscoredInsufficient · 4
$8,990181,448 mi

Comparison: 4 similar vehicles

Plover, WI

2015 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford Escape SE

Plover, WI

Fair PriceRobust · 79
$8,991109,990 mi

Market: $3,999 – $14,998

Comparison: 79 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Plover, WI

2009 Chevrolet Equinox LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Chevrolet Equinox LS

Wautoma, WI

UnscoredInsufficient · 0
$8,99545,420 mi

Wautoma, WI

You can page through the first 500 listings. Add a filter, such as a ZIP code, price or year, to see others.

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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