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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 21, 2026

6M+

Unique vehicles analyzed

as of October 20, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.7M used·Listings processed daily

Or explore the market

1,029 listings found

2014 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Escape SE

Tomahawk, WI

UnscoredRobust · 52
$4,500207,117 mi

Comparison: 52 similar vehicles

Tomahawk, WI

2013 Chevrolet Equinox LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Equinox LS

Maine, WI

UnscoredLimited · 17
$4,995175,000 mi

Comparison: 17 similar vehicles

Maine, WI

2008 Ford Expedition King Ranch

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Ford Expedition King Ranch

Iron River, MI

UnscoredInsufficient · 0
$4,995213,000 mi

Iron River, MI

2011 Chevrolet Equinox 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Equinox 1LT

Maine, WI

UnscoredModerate · 21
$5,495125,000 mi

Comparison: 21 similar vehicles

Maine, WI

2010 Volkswagen Tiguan S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Volkswagen Tiguan S

Merrill, WI

UnscoredInsufficient · 0
$5,495129,477 mi

Merrill, WI

2015 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford Escape SE

Iron River, MI

UnscoredLimited · 14
$5,995181,000 mi

Comparison: 14 similar vehicles

Iron River, MI

2015 Chevrolet Traverse 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Traverse 1LT

Iron River, MI

UnscoredInsufficient · 4
$5,995175,000 mi

Comparison: 4 similar vehicles

Iron River, MI

2011 Chevrolet Traverse 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Traverse 2LT

Merrill, WI

UnscoredLimited · 5
$5,995171,145 mi

Comparison: 5 similar vehicles

Merrill, WI

2016 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Equinox LT

Maine, WI

UnscoredRobust · 104
$6,995152,000 mi

Comparison: 104 similar vehicles

Maine, WI

2016 Honda CR-V EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Honda CR-V EX

Tomahawk, WI

UnscoredModerate · 29
$7,600215,370 mi

Comparison: 29 similar vehicles

Tomahawk, WI

2015 Jeep Cherokee Latitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Jeep Cherokee Latitude

Merrill, WI

UnscoredRobust · 56
$7,995144,522 mi

Comparison: 56 similar vehicles

Merrill, WI

2015 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford Explorer XLT

Eagle River, WI

UnscoredModerate · 23
$8,874166,533 mi

Comparison: 23 similar vehicles

Eagle River, WI

2014 Ford Explorer Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Explorer Limited

Merrill, WI

UnscoredModerate · 23
$8,995161,735 mi

Comparison: 23 similar vehicles

Merrill, WI

2008 Jeep Grand Cherokee Laredo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Jeep Grand Cherokee Laredo

Merrill, WI

UnscoredLimited · 6
$8,99591,568 mi

Comparison: 6 similar vehicles

Merrill, WI

2017 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford Escape SE

Merrill, WI

UnscoredLimited · 10
$9,995130,176 mi

Comparison: 10 similar vehicles

Merrill, WI

2016 Ford Escape Titanium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Ford Escape Titanium

Antigo, WI

UnscoredRobust · 63
$9,995139,027 mi

Comparison: 63 similar vehicles

Antigo, WI

2015 Nissan Rogue Select S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Nissan Rogue Select S

Antigo, WI

Fair PriceLimited · 16
$9,995100,251 mi

Market: $5,799 – $11,895

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 116 days listed (based on current market benchmarks)

Antigo, WI

2013 Dodge Durango Crew

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Dodge Durango Crew

Merrill, WI

UnscoredLimited · 16
$9,995151,809 mi

Comparison: 16 similar vehicles

Merrill, WI

2014 Jeep Wrangler Unlimited Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Jeep Wrangler Unlimited Sport

Tomahawk, WI

UnscoredLimited · 16
$10,200163,730 mi

Comparison: 16 similar vehicles

Tomahawk, WI

2015 Chevrolet Captiva Sport LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Captiva Sport LT

Tomahawk, WI

UnscoredInsufficient · 0
$10,485109,653 mi

Tomahawk, WI

2018 Chevrolet Traverse 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Traverse 1LT

Merrill, WI

UnscoredModerate · 47
$10,995165,877 mi

Comparison: 47 similar vehicles

Merrill, WI

2014 Jeep Grand Cherokee Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Jeep Grand Cherokee Limited

Merrill, WI

UnscoredRobust · 81
$10,995147,543 mi

Comparison: 81 similar vehicles

Merrill, WI

2014 Hyundai Santa Fe Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Hyundai Santa Fe Sport

Rhinelander, WI

Fair PriceModerate · 23
$11,44973,299 mi

Market: $4,770 – $14,999

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Rhinelander, WI

2017 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Equinox LT

Antigo, WI

Fair PriceRobust · 92
$11,99383,631 mi

Market: $5,345 – $15,470

Comparison: 92 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Antigo, WI

2018 Jeep Grand Cherokee Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Jeep Grand Cherokee Limited

Merrill, WI

UnscoredRobust · 64
$11,995143,933 mi

Comparison: 64 similar vehicles

Merrill, WI

2018 Jeep Compass Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Jeep Compass Limited

Merrill, WI

Fair PriceRobust · 54
$11,995112,471 mi

Market: $8,459 – $16,995

Comparison: 54 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Merrill, WI

2012 Chevrolet Suburban LTZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chevrolet Suburban LTZ

Iron River, MI

UnscoredInsufficient · 0
$11,995147,000 mi

Iron River, MI

2019 Jeep Compass Altitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Jeep Compass Altitude

Rhinelander, WI

UnscoredInsufficient · 0
$12,449158,864 mi

Rhinelander, WI

2017 Subaru Forester Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Subaru Forester Premium

Merrill, WI

UnscoredModerate · 24
$12,500141,907 mi

Comparison: 24 similar vehicles

Merrill, WI

2015 Subaru Forester i Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Subaru Forester i Limited

Merrill, WI

Fair PriceModerate · 27
$12,700113,628 mi

Market: $5,995 – $15,595

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 71 days listed (based on current market benchmarks)

Merrill, WI

2018 Chevrolet Traverse Premier

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Traverse Premier

Crandon, WI

UnscoredModerate · 43
$12,995161,567 mi

Comparison: 43 similar vehicles

Crandon, WI

2017 GMC Terrain SLE-2

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 GMC Terrain SLE-2

Iron River, MI

UnscoredInsufficient · 0
$12,99560,000 mi

Iron River, MI

2016 Jeep Grand Cherokee Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Jeep Grand Cherokee Limited

Antigo, WI

UnscoredModerate · 34
$13,271131,964 mi

Comparison: 34 similar vehicles

Antigo, WI

2017 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford Explorer XLT

Eagle River, WI

UnscoredInsufficient · 4
$13,374117,681 mi

Comparison: 4 similar vehicles

Eagle River, WI

2011 Lexus GX Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Lexus GX Base

Tomahawk, WI

UnscoredInsufficient · 0
$13,400166,424 mi

Tomahawk, WI

2017 Chevrolet Traverse 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Traverse 2LT

Rhinelander, WI

Fair PriceLimited · 15
$13,44998,169 mi

Market: $5,995 – $15,330

Comparison: 15 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)

Rhinelander, WI

2017 Jeep Cherokee Latitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Jeep Cherokee Latitude

Antigo, WI

Fair PriceModerate · 45
$13,69595,094 mi

Market: $7,032 – $15,998

Comparison: 45 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)

Antigo, WI

2020 Chevrolet Traverse 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Traverse 1LT

Minocqua, WI

UnscoredModerate · 28
$13,803152,070 mi

Comparison: 28 similar vehicles

Minocqua, WI

2017 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford Explorer XLT

Eagle River, WI

UnscoredInsufficient · 4
$13,874124,096 mi

Comparison: 4 similar vehicles

Eagle River, WI

2019 Jeep Compass Latitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Jeep Compass Latitude

Eagle River, WI

Fair PriceModerate · 29
$13,990101,645 mi

Market: $10,347 – $16,755

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Eagle River, WI

2015 Honda CR-V EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Honda CR-V EX

Iron River, MI

UnscoredLimited · 11
$13,995135,000 mi

Comparison: 11 similar vehicles

Iron River, MI

2016 Jeep Cherokee Trailhawk

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Jeep Cherokee Trailhawk

Eagle River, WI

UnscoredInsufficient · 4
$14,17493,173 mi

Comparison: 4 similar vehicles

Eagle River, WI

2014 Honda CR-V LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Honda CR-V LX

Rhinelander, WI

Fair PriceLimited · 11
$14,260111,146 mi

Market: $8,050 – $17,995

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Rhinelander, WI

2021 GMC Terrain SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 GMC Terrain SLT

Merrill, WI

UnscoredModerate · 43
$14,299140,899 mi

Comparison: 43 similar vehicles

Merrill, WI

2015 Honda CR-V EX-L

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Honda CR-V EX-L

Rhinelander, WI

UnscoredModerate · 35
$14,317138,005 mi

Comparison: 35 similar vehicles

Rhinelander, WI

2017 Jeep Cherokee Trailhawk

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Jeep Cherokee Trailhawk

Rhinelander, WI

UnscoredLimited · 8
$14,39971,351 mi

Comparison: 8 similar vehicles

Rhinelander, WI

2020 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Equinox LT

Rhinelander, WI

UnscoredRobust · 147
$14,449126,645 mi

Comparison: 147 similar vehicles

Rhinelander, WI

2015 Jeep Grand Cherokee Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Jeep Grand Cherokee Limited

Rhinelander, WI

Fair PriceRobust · 77
$14,44993,736 mi

Market: $5,999 – $17,499

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 30 days listed (based on current market benchmarks)

Rhinelander, WI

2015 Chevrolet Equinox 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Equinox 1LT

Tomahawk, WI

Fair PriceModerate · 49
$14,48572,949 mi

Market: $3,750 – $14,599

Comparison: 49 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 61 days listed (based on current market benchmarks)

Tomahawk, WI

2021 Kia Seltos LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Seltos LX

Rhinelander, WI

Fair PriceLimited · 13
$14,61761,808 mi

Market: $12,395 – $15,998

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 124 days listed (based on current market benchmarks)

Rhinelander, WI

You can page through the first 500 listings. Add a filter, such as a ZIP code, price or year, to see others.

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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