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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 22, 2026

6M+

Unique vehicles analyzed

as of October 21, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.7M used·Listings processed daily

Or explore the market

226 listings found

2011 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Nissan Sentra S

Tomahawk, WI

UnscoredInsufficient · 0
$3,400138,223 mi

Tomahawk, WI

2013 Hyundai Sonata GLS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Hyundai Sonata GLS

Maine, WI

UnscoredLimited · 14
$3,495213,000 mi

Comparison: 14 similar vehicles

Maine, WI

2012 Ford Fusion SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Ford Fusion SE

Maine, WI

UnscoredModerate · 30
$3,695215,000 mi

Comparison: 30 similar vehicles

Maine, WI

2010 Chevrolet Malibu 1LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Chevrolet Malibu 1LS

Maine, WI

UnscoredInsufficient · 0
$3,795199,000 mi

Maine, WI

2008 Hyundai Elantra GLS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Hyundai Elantra GLS

Schofield, WI

UnscoredInsufficient · 0
$3,995Mileage not verified

Schofield, WI

2010 Mercury Milan Premier

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Mercury Milan Premier

Schofield, WI

UnscoredInsufficient · 4
$4,250208,210 mi

Comparison: 4 similar vehicles

Schofield, WI

2011 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Malibu 1LT

Maine, WI

UnscoredLimited · 7
$4,995126,000 mi

Comparison: 7 similar vehicles

Maine, WI

2007 Honda Accord 3.0 EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Honda Accord 3.0 EX

Spencer, WI

UnscoredModerate · 21
$4,995158,786 mi

Comparison: 21 similar vehicles

Spencer, WI

2015 Ford Focus SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford Focus SE

Schofield, WI

UnscoredModerate · 37
$5,295137,140 mi

Comparison: 37 similar vehicles

Schofield, WI

2015 Chevrolet Malibu 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Malibu 2LT

Schofield, WI

UnscoredLimited · 8
$5,995151,363 mi

Comparison: 8 similar vehicles

Schofield, WI

2015 Chevrolet Cruze 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Cruze 2LT

Marshfield, WI

UnscoredLimited · 11
$5,995194,660 mi

Comparison: 11 similar vehicles

Marshfield, WI

2012 Chrysler 200 Touring

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chrysler 200 Touring

Schofield, WI

Fair PriceModerate · 21
$5,995108,308 mi

Market: $3,999 – $10,595

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Schofield, WI

2011 Chevrolet Impala 2FL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Impala 2FL

Spencer, WI

UnscoredModerate · 24
$5,995133,065 mi

Comparison: 24 similar vehicles

Spencer, WI

2011 Chevrolet Impala 2FL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Impala 2FL

Spencer, WI

UnscoredModerate · 24
$5,995156,991 mi

Comparison: 24 similar vehicles

Spencer, WI

2011 BMW 3 Series 328i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 BMW 3 Series 328i

Spencer, WI

UnscoredModerate · 25
$5,995200,100 mi

Comparison: 25 similar vehicles

Spencer, WI

2011 BMW 3 Series 328i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 BMW 3 Series 328i

Spencer, WI

UnscoredModerate · 25
$5,995175,123 mi

Comparison: 25 similar vehicles

Spencer, WI

2009 Ford Fusion SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Ford Fusion SEL

Spencer, WI

UnscoredLimited · 6
$5,995176,300 mi

Comparison: 6 similar vehicles

Spencer, WI

2013 Chevrolet Cruze LTZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Cruze LTZ

Sheldon, WI

UnscoredInsufficient · 0
$6,350158,859 mi

Sheldon, WI

2013 Hyundai Elantra GLS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Hyundai Elantra GLS

Maine, WI

UnscoredModerate · 21
$6,495145,000 mi

Comparison: 21 similar vehicles

Maine, WI

2016 Chevrolet Impala Limited 2FL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Impala Limited 2FL

Marshfield, WI

UnscoredInsufficient · 4
$6,995164,463 mi

Comparison: 4 similar vehicles

Marshfield, WI

2014 Chevrolet Malibu 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Malibu 2LT

Abbotsford, WI

UnscoredInsufficient · 3
$6,995178,699 mi

Comparison: 3 similar vehicles

Abbotsford, WI

2017 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Nissan Sentra SV

Schofield, WI

UnscoredLimited · 8
$6,999115,121 mi

Comparison: 8 similar vehicles

Schofield, WI

2014 Chevrolet Cruze Turbo Diesel

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Cruze Turbo Diesel

Marshfield, WI

UnscoredInsufficient · 0
$7,000113,388 mi

Marshfield, WI

2015 Nissan Sentra SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Nissan Sentra SR

Wausau, WI

UnscoredInsufficient · 0
$7,495118,531 mi

Wausau, WI

2016 Ford Fusion S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Ford Fusion S

Schofield, WI

UnscoredLimited · 7
$7,628147,755 mi

Comparison: 7 similar vehicles

Schofield, WI

2016 Audi A3 Sedan Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Audi A3 Sedan Premium

Merrill, WI

UnscoredInsufficient · 3
$7,800173,799 mi

Comparison: 3 similar vehicles

Merrill, WI

2015 Chevrolet Impala 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Impala 2LT

Abbotsford, WI

UnscoredModerate · 23
$7,995173,259 mi

Comparison: 23 similar vehicles

Abbotsford, WI

2013 Chevrolet Cruze 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Cruze 2LT

Hewitt, WI

UnscoredLimited · 7
$7,99596,000 mi

Comparison: 7 similar vehicles

Hewitt, WI

2016 Chevrolet Cruze Premier

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Cruze Premier

Marshfield, WI

UnscoredLimited · 6
$8,295138,008 mi

Comparison: 6 similar vehicles

Marshfield, WI

2012 Honda Accord LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Honda Accord LX

Schofield, WI

UnscoredLimited · 11
$8,450148,013 mi

Comparison: 11 similar vehicles

Schofield, WI

2012 Honda Civic LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Honda Civic LX

Weston, WI

UnscoredLimited · 12
$8,500144,535 mi

Comparison: 12 similar vehicles

Weston, WI

2010 Honda Accord EX V6

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Honda Accord EX V6

Sheldon, WI

UnscoredInsufficient · 0
$8,500129,629 mi

Sheldon, WI

2010 Toyota Corolla S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Toyota Corolla S

Weston, WI

UnscoredLimited · 16
$8,500123,476 mi

Comparison: 16 similar vehicles

Weston, WI

2017 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Optima LX

Schofield, WI

Fair PriceModerate · 20
$8,600111,497 mi

Market: $8,595 – $10,749

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 266 days listed (based on current market benchmarks)

Schofield, WI

2015 Chevrolet Impala Limited 2FL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Impala Limited 2FL

Spencer, WI

UnscoredInsufficient · 0
$8,995133,300 mi

Spencer, WI

2014 BMW 3 Series 328i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 BMW 3 Series 328i

Schofield, WI

Fair PriceLimited · 10
$9,500111,492 mi

Market: $5,800 – $14,154

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 266 days listed (based on current market benchmarks)

Schofield, WI

2015 Mercedes-Benz C-Class C300

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Mercedes-Benz C-Class C300

Schofield, WI

Great DealLimited · 11
$9,995118,480 mi

Market: $10,995 – $17,998

Comparison: 11 similar vehicles

Competitively priced ~9% below the typical range compared to similar vehicles · 6 days listed (based on current market benchmarks)

Schofield, WI

2013 Mercedes-Benz C-Class C300 Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Mercedes-Benz C-Class C300 Sport

Spencer, WI

UnscoredLimited · 7
$9,995128,456 mi

Comparison: 7 similar vehicles

Spencer, WI

2015 Chevrolet Malibu 1LZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Malibu 1LZ

Marshfield, WI

UnscoredInsufficient · 0
$9,998157,600 mi

Marshfield, WI

2021 Toyota Corolla SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Toyota Corolla SE

Wausau, WI

UnscoredLimited · 7
$10,149230,163 mi

Comparison: 7 similar vehicles

Wausau, WI

2018 Ford Fusion SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Fusion SE

Stanley, WI

UnscoredModerate · 46
$10,369146,944 mi

Comparison: 46 similar vehicles

Stanley, WI

2016 Honda Civic EX-L

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Honda Civic EX-L

Weston, WI

UnscoredInsufficient · 3
$10,624185,665 mi

Comparison: 3 similar vehicles

Weston, WI

2017 Buick LaCrosse Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Buick LaCrosse Premium

Spencer, WI

UnscoredLimited · 5
$11,995168,108 mi

Comparison: 5 similar vehicles

Spencer, WI

2021 Dodge Charger Police

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Dodge Charger Police

Wausau, WI

UnscoredInsufficient · 0
$11,997134,765 mi

Wausau, WI

2017 Nissan Maxima SL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Nissan Maxima SL

Wausau, WI

UnscoredLimited · 6
$12,000100,906 mi

Comparison: 6 similar vehicles

Wausau, WI

2017 Chrysler 300 Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chrysler 300 Limited

Wausau, WI

UnscoredLimited · 16
$12,173145,021 mi

Comparison: 16 similar vehicles

Wausau, WI

2018 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Malibu 1LT

Marshfield, WI

Fair PriceModerate · 44
$12,69594,616 mi

Market: $6,999 – $16,995

Comparison: 44 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 71 days listed (based on current market benchmarks)

Marshfield, WI

2021 Chevrolet Malibu 1LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Chevrolet Malibu 1LS

Weston, WI

UnscoredInsufficient · 3
$12,80994,072 mi

Comparison: 3 similar vehicles

Weston, WI

2021 Volkswagen Jetta R-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Volkswagen Jetta R-Line

Weston, WI

UnscoredInsufficient · 0
$12,988105,204 mi

Weston, WI

2017 Kia Optima EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Optima EX

Wausau, WI

UnscoredInsufficient · 0
$13,09287,243 mi

Wausau, WI

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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