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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 22, 2026

6M+

Unique vehicles analyzed

as of October 21, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.7M used·Listings processed daily

Or explore the market

157 listings found

2003 Lexus ES 300

Image from the dealer's site. OAV does not own, control, or store dealer images.

2003 Lexus ES 300

Wautoma, WI

UnscoredLimited · 8
$3,050242,780 mi

Comparison: 8 similar vehicles

Wautoma, WI

2008 Kia Rio LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Kia Rio LX

Wisconsin Dells, WI

UnscoredInsufficient · 0
$3,200134,025 mi

Wisconsin Dells, WI

2010 Mazda MAZDA3 i Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Mazda MAZDA3 i Sport

Baraboo, WI

UnscoredInsufficient · 0
$3,970165,699 mi

Baraboo, WI

2009 Nissan Altima S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Nissan Altima S

Portage, WI

UnscoredLimited · 12
$4,297156,589 mi

Comparison: 12 similar vehicles

Portage, WI

2014 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Cruze 1LT

Westby, WI

UnscoredRobust · 91
$4,590155,080 mi

Comparison: 91 similar vehicles

Westby, WI

2013 Hyundai Azera Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Hyundai Azera Base

Westby, WI

UnscoredInsufficient · 0
$4,700137,800 mi

Westby, WI

2011 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Cruze 1LT

Westby, WI

UnscoredModerate · 21
$4,990137,239 mi

Comparison: 21 similar vehicles

Westby, WI

2017 Chevrolet Cruze LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Cruze LT

Wautoma, WI

UnscoredInsufficient · 3
$5,345168,034 mi

Comparison: 3 similar vehicles

Wautoma, WI

2015 Kia Optima LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Kia Optima LX

Portage, WI

UnscoredModerate · 21
$5,397167,545 mi

Comparison: 21 similar vehicles

Portage, WI

2007 Volvo S60 2.5T

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Volvo S60 2.5T

Wisconsin Dells, WI

UnscoredInsufficient · 0
$5,50080,790 mi

Wisconsin Dells, WI

2014 Ford Fiesta SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Fiesta SE

Wisconsin Dells, WI

UnscoredLimited · 6
$5,900104,744 mi

Comparison: 6 similar vehicles

Wisconsin Dells, WI

2014 Nissan Versa Sedan S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Nissan Versa Sedan S

Wautoma, WI

UnscoredInsufficient · 0
$5,995152,000 mi

Wautoma, WI

2009 Toyota Corolla Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Toyota Corolla Base

Baraboo, WI

UnscoredLimited · 12
$6,121152,638 mi

Comparison: 12 similar vehicles

Baraboo, WI

2017 Ford Focus S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford Focus S

Wautoma, WI

UnscoredInsufficient · 4
$6,34595,931 mi

Comparison: 4 similar vehicles

Wautoma, WI

2007 Lincoln Town Car Signature Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Lincoln Town Car Signature Limited

Black River Falls, WI

UnscoredInsufficient · 0
$6,49993,005 mi

Black River Falls, WI

2012 Chevrolet Cruze LTZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chevrolet Cruze LTZ

Plover, WI

UnscoredInsufficient · 4
$6,500154,725 mi

Comparison: 4 similar vehicles

Plover, WI

2011 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Malibu 1LT

Tomah, WI

UnscoredLimited · 6
$6,500135,090 mi

Comparison: 6 similar vehicles

Tomah, WI

2014 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Cruze 1LT

Tomah, WI

UnscoredRobust · 90
$6,738144,893 mi

Comparison: 90 similar vehicles

Tomah, WI

2014 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Cruze 1LT

Plover, WI

Fair PriceRobust · 100
$6,990111,404 mi

Market: $3,200 – $10,494

Comparison: 100 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Plover, WI

2018 Chevrolet Malibu 1FL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Malibu 1FL

Wautoma, WI

UnscoredInsufficient · 0
$6,995185,621 mi

Wautoma, WI

2014 Chevrolet Impala 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Impala 2LT

Wautoma, WI

UnscoredLimited · 18
$6,995133,300 mi

Comparison: 18 similar vehicles

Wautoma, WI

2013 Chrysler 300 Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chrysler 300 Base

Wautoma, WI

UnscoredLimited · 5
$7,045140,663 mi

Comparison: 5 similar vehicles

Wautoma, WI

1999 Mercedes-Benz C-Class Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

1999 Mercedes-Benz C-Class Base

Baraboo, WI

UnscoredInsufficient · 0
$7,32768,812 mi

Baraboo, WI

2016 Chrysler 200 S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chrysler 200 S

Portage, WI

UnscoredLimited · 8
$7,397148,231 mi

Comparison: 8 similar vehicles

Portage, WI

2008 Buick Lucerne CX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Buick Lucerne CX

Sauk City, WI

UnscoredInsufficient · 4
$7,399127,652 mi

Comparison: 4 similar vehicles

Sauk City, WI

2013 Chevrolet Malibu 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Malibu 2LT

New Lisbon, WI

UnscoredModerate · 23
$7,498152,162 mi

Comparison: 23 similar vehicles

New Lisbon, WI

2014 Ford Taurus SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Taurus SEL

Portage, WI

UnscoredLimited · 10
$7,767136,784 mi

Comparison: 10 similar vehicles

Portage, WI

2019 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Nissan Sentra S

Westby, WI

Fair PriceModerate · 30
$7,990116,941 mi

Market: $7,491 – $13,299

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 114 days listed (based on current market benchmarks)

Westby, WI

2013 Chevrolet Cruze LTZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Cruze LTZ

Plover, WI

UnscoredInsufficient · 0
$7,990107,649 mi

Plover, WI

2014 Chevrolet Impala 1LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Impala 1LS

Tomah, WI

UnscoredLimited · 5
$7,995160,434 mi

Comparison: 5 similar vehicles

Tomah, WI

2012 Kia Forte EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Kia Forte EX

New Lisbon, WI

OverpricedModerate · 25
$7,99888,658 mi

Market: $4,412 – $5,840

Comparison: 25 similar vehicles

Priced ~37% above the typical market range for similar vehicles (based on current market benchmarks)

New Lisbon, WI

2019 Nissan Versa Sedan SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Nissan Versa Sedan SV

Viroqua, WI

UnscoredLimited · 9
$8,29892,461 mi

Comparison: 9 similar vehicles

Viroqua, WI

2018 Chevrolet Cruze LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Cruze LS

Tomah, WI

Fair PriceLimited · 10
$8,738113,342 mi

Market: $7,850 – $10,492

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 65 days listed (based on current market benchmarks)

Tomah, WI

2013 Chevrolet Malibu 1SA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Malibu 1SA

Tomah, WI

UnscoredLimited · 7
$8,738125,413 mi

Comparison: 7 similar vehicles

Tomah, WI

2014 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Cruze 1LT

Portage, WI

UnscoredInsufficient · 4
$8,95294,546 mi

Comparison: 4 similar vehicles

Portage, WI

2012 Lexus ES 350

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Lexus ES 350

Portage, WI

UnscoredLimited · 7
$9,197174,101 mi

Comparison: 7 similar vehicles

Portage, WI

2016 Buick Verano 1SG

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Buick Verano 1SG

Sparta, WI

UnscoredInsufficient · 0
$9,49998,983 mi

Sparta, WI

2018 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Malibu 1LT

Viroqua, WI

Fair PriceRobust · 76
$9,995103,493 mi

Market: $6,999 – $21,173

Comparison: 76 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)

Viroqua, WI

2017 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Malibu 1LT

Wisconsin Dells, WI

Fair PriceRobust · 113
$9,99985,350 mi

Market: $5,750 – $16,095

Comparison: 113 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)

Wisconsin Dells, WI

2016 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Malibu 1LT

Wisconsin Dells, WI

Fair PriceRobust · 90
$9,99982,746 mi

Market: $2,400 – $15,075

Comparison: 90 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Wisconsin Dells, WI

2013 BMW 3 Series 328i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 BMW 3 Series 328i

Portage, WI

Fair PriceModerate · 35
$9,99993,766 mi

Market: $4,900 – $13,488

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Portage, WI

2019 Mazda Mazda3 Preferred AWD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Mazda Mazda3 Preferred AWD

Wisconsin Dells, WI

UnscoredInsufficient · 0
$10,00097,815 mi

Wisconsin Dells, WI

2018 Ford Fusion SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Fusion SE

Baraboo, WI

UnscoredInsufficient · 0
$10,095Mileage not verified

Baraboo, WI

2017 Chevrolet Cruze LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Cruze LT

Baraboo, WI

Fair PriceRobust · 101
$10,16489,393 mi

Market: $4,750 – $12,999

Comparison: 101 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Baraboo, WI

2015 Volkswagen Passat SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Volkswagen Passat SE

Sparta, WI

UnscoredLimited · 8
$10,298117,202 mi

Comparison: 8 similar vehicles

Sparta, WI

2019 Ford Fiesta S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Ford Fiesta S

Baraboo, WI

UnscoredLimited · 9
$10,39886,715 mi

Comparison: 9 similar vehicles

Baraboo, WI

2018 Chevrolet Cruze LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Cruze LT

Reedsburg, WI

Fair PriceRobust · 55
$10,45082,285 mi

Market: $3,300 – $16,699

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 102 days listed (based on current market benchmarks)

Reedsburg, WI

2016 Chevrolet Cruze Limited 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Cruze Limited 1LT

Plover, WI

Fair PriceRobust · 64
$10,500102,627 mi

Market: $2,900 – $11,995

Comparison: 64 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 42 days listed (based on current market benchmarks)

Plover, WI

2015 Ford Fusion SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford Fusion SE

Black River Falls, WI

Fair PriceModerate · 44
$10,88899,295 mi

Market: $3,800 – $14,995

Comparison: 44 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Black River Falls, WI

2016 Chevrolet Malibu 2LZ Premier

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Malibu 2LZ Premier

Wisconsin Rapids, WI

UnscoredLimited · 15
$10,995158,731 mi

Comparison: 15 similar vehicles

Wisconsin Rapids, WI

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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