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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 22, 2026

6M+

Unique vehicles analyzed

as of October 21, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.7M used·Listings processed daily

Or explore the market

1,193 listings found

2008 Kia Rio LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Kia Rio LX

Wisconsin Dells, WI

UnscoredInsufficient · 0
$3,200134,025 mi

Wisconsin Dells, WI

2008 Cadillac DTS 1SB

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Cadillac DTS 1SB

Madison, WI

UnscoredLimited · 5
$3,490152,665 mi

Comparison: 5 similar vehicles

Madison, WI

2007 Hyundai Elantra GLS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Hyundai Elantra GLS

Monroe, WI

UnscoredInsufficient · 0
$3,899220,000 mi

Monroe, WI

2010 Mazda MAZDA3 i Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Mazda MAZDA3 i Sport

Baraboo, WI

UnscoredInsufficient · 0
$3,970165,699 mi

Baraboo, WI

2014 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Cruze 1LT

Dubuque, IA

UnscoredLimited · 6
$4,155133,433 mi

Comparison: 6 similar vehicles

Dubuque, IA

2003 Lincoln Town Car Executive

Image from the dealer's site. OAV does not own, control, or store dealer images.

2003 Lincoln Town Car Executive

Madison, WI

UnscoredInsufficient · 0
$4,391192,092 mi

Madison, WI

2012 Ford Focus SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Ford Focus SE

Madison, WI

UnscoredModerate · 33
$4,500139,319 mi

Comparison: 33 similar vehicles

Madison, WI

2009 Honda Civic LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Honda Civic LX

Dubuque, IA

UnscoredModerate · 25
$4,504229,366 mi

Comparison: 25 similar vehicles

Dubuque, IA

2014 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Cruze 1LT

Westby, WI

UnscoredRobust · 91
$4,590155,080 mi

Comparison: 91 similar vehicles

Westby, WI

2013 Hyundai Azera Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Hyundai Azera Base

Westby, WI

UnscoredInsufficient · 0
$4,700137,800 mi

Westby, WI

2013 Nissan Sentra SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Nissan Sentra SR

Madison, WI

UnscoredLimited · 8
$4,900132,200 mi

Comparison: 8 similar vehicles

Madison, WI

2004 Honda Civic LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Honda Civic LX

Hollandale, WI

UnscoredInsufficient · 3
$4,900171,986 mi

Comparison: 3 similar vehicles

Hollandale, WI

2012 Nissan Sentra SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Nissan Sentra SR

Dubuque, IA

UnscoredModerate · 27
$4,941162,062 mi

Comparison: 27 similar vehicles

Dubuque, IA

2011 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Cruze 1LT

Westby, WI

UnscoredModerate · 21
$4,990137,239 mi

Comparison: 21 similar vehicles

Westby, WI

2017 Kia Forte LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Forte LX

Dodgeville, WI

UnscoredModerate · 47
$5,298144,842 mi

Comparison: 47 similar vehicles

Dodgeville, WI

2013 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Malibu 1LT

Dubuque, IA

UnscoredLimited · 16
$5,475162,816 mi

Comparison: 16 similar vehicles

Dubuque, IA

2007 Volvo S60 2.5T

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Volvo S60 2.5T

Wisconsin Dells, WI

UnscoredInsufficient · 0
$5,50080,790 mi

Wisconsin Dells, WI

2004 INFINITI G35 Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 INFINITI G35 Base

Hollandale, WI

UnscoredInsufficient · 3
$5,50090,179 mi

Comparison: 3 similar vehicles

Hollandale, WI

2014 Ford Fiesta SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Fiesta SE

Wisconsin Dells, WI

UnscoredLimited · 6
$5,900104,744 mi

Comparison: 6 similar vehicles

Wisconsin Dells, WI

No Photo

2012 Chevrolet Cruze 1LT

Madison, WI

UnscoredInsufficient · 4
$5,900167,530 mi

Comparison: 4 similar vehicles

Madison, WI

No Photo

2014 Ford Focus SE

Madison, WI

Fair PriceRobust · 109
$5,920115,111 mi

Market: $1,500 – $14,500

Comparison: 109 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Madison, WI

2008 Nissan Sentra 2.0 SL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Nissan Sentra 2.0 SL

East Dubuque, IL

UnscoredInsufficient · 0
$5,99262,259 mi

East Dubuque, IL

2012 Chevrolet Impala 2FL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chevrolet Impala 2FL

Dubuque, IA

UnscoredModerate · 29
$5,995170,000 mi

Comparison: 29 similar vehicles

Dubuque, IA

2013 Chevrolet Sonic LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Sonic LT

Madison, WI

Fair PriceLimited · 15
$5,99988,000 mi

Market: $3,995 – $11,995

Comparison: 15 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 230 days listed (based on current market benchmarks)

Madison, WI

2015 Kia Forte EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Kia Forte EX

Madison, WI

UnscoredInsufficient · 4
$6,000167,177 mi

Comparison: 4 similar vehicles

Madison, WI

2009 Toyota Corolla Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Toyota Corolla Base

Baraboo, WI

UnscoredLimited · 12
$6,121152,638 mi

Comparison: 12 similar vehicles

Baraboo, WI

2015 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Hyundai Elantra SE

Dubuque, IA

UnscoredLimited · 16
$6,200134,000 mi

Comparison: 16 similar vehicles

Dubuque, IA

2017 Chevrolet Impala 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Impala 1LT

Hazel Green, WI

UnscoredInsufficient · 4
$6,221249,001 mi

Comparison: 4 similar vehicles

Hazel Green, WI

2012 Chevrolet Impala LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chevrolet Impala LT

Dubuque, IA

UnscoredLimited · 5
$6,841130,958 mi

Comparison: 5 similar vehicles

Dubuque, IA

2013 Chevrolet Malibu 1LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Malibu 1LS

Madison, WI

UnscoredLimited · 16
$6,889169,574 mi

Comparison: 16 similar vehicles

Madison, WI

2014 Honda Accord LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Honda Accord LX

Hollandale, WI

UnscoredModerate · 30
$6,900204,219 mi

Comparison: 30 similar vehicles

Hollandale, WI

2006 Lexus ES 330

Image from the dealer's site. OAV does not own, control, or store dealer images.

2006 Lexus ES 330

East Dubuque, IL

UnscoredInsufficient · 4
$6,950147,467 mi

Comparison: 4 similar vehicles

East Dubuque, IL

2013 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Cruze 1LT

Shullsburg, WI

Fair PriceModerate · 29
$6,99598,702 mi

Market: $2,300 – $8,995

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Shullsburg, WI

2008 Audi A6 Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Audi A6 Base

Galena, IL

UnscoredInsufficient · 0
$6,99591,401 mi

Galena, IL

2016 Chevrolet Cruze Limited 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Cruze Limited 1LT

Madison, WI

Fair PriceRobust · 79
$6,999101,000 mi

Market: $2,900 – $11,995

Comparison: 79 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 216 days listed (based on current market benchmarks)

Madison, WI

2003 Toyota Camry SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2003 Toyota Camry SE

Madison, WI

UnscoredInsufficient · 0
$6,999112,000 mi

Madison, WI

2017 Chevrolet Impala 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Impala 1LT

Dubuque, IA

UnscoredLimited · 5
$7,196163,364 mi

Comparison: 5 similar vehicles

Dubuque, IA

2013 Nissan Altima Sedan S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Nissan Altima Sedan S

Madison, WI

UnscoredModerate · 20
$7,196126,443 mi

Comparison: 20 similar vehicles

Madison, WI

2013 Ford Fusion S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Fusion S

Madison, WI

UnscoredInsufficient · 0
$7,271158,155 mi

Madison, WI

2013 Chrysler 200 Touring

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chrysler 200 Touring

Platteville, WI

Fair PriceModerate · 27
$7,299119,226 mi

Market: $2,999 – $10,402

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)

Platteville, WI

1999 Mercedes-Benz C-Class Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

1999 Mercedes-Benz C-Class Base

Baraboo, WI

UnscoredInsufficient · 0
$7,32768,812 mi

Baraboo, WI

2008 Buick Lucerne CX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Buick Lucerne CX

Sauk City, WI

UnscoredInsufficient · 4
$7,399127,652 mi

Comparison: 4 similar vehicles

Sauk City, WI

2014 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Nissan Sentra SV

Madison, WI

UnscoredInsufficient · 3
$7,486133,551 mi

Comparison: 3 similar vehicles

Madison, WI

2016 Mitsubishi Lancer SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Mitsubishi Lancer SEL

Madison, WI

UnscoredInsufficient · 0
$7,490133,689 mi

Madison, WI

2018 Kia FORTE LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Kia FORTE LX

Hollandale, WI

UnscoredLimited · 17
$7,500149,220 mi

Comparison: 17 similar vehicles

Hollandale, WI

2017 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Nissan Sentra SV

Madison, WI

Fair PriceModerate · 32
$7,774105,909 mi

Market: $3,807 – $14,995

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)

Madison, WI

2013 Toyota Camry LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Toyota Camry LE

Madison, WI

UnscoredLimited · 17
$7,889202,265 mi

Comparison: 17 similar vehicles

Madison, WI

2013 Hyundai Sonata GLS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Hyundai Sonata GLS

Madison, WI

UnscoredModerate · 27
$7,889137,271 mi

Comparison: 27 similar vehicles

Madison, WI

2011 Buick LaCrosse CXL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Buick LaCrosse CXL

Hazel Green, WI

UnscoredLimited · 12
$7,889142,183 mi

Comparison: 12 similar vehicles

Hazel Green, WI

2004 Chevrolet Aveo Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Chevrolet Aveo Base

Madison, WI

UnscoredInsufficient · 0
$7,88956,555 mi

Madison, WI

You can page through the first 500 listings. Add a filter, such as a ZIP code, price or year, to see others.

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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