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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 22, 2026

6M+

Unique vehicles analyzed

as of October 21, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.7M used·Listings processed daily

Or explore the market

265 listings found

2009 Ford Fusion SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Ford Fusion SEL

Harmony, MN

UnscoredLimited · 6
$3,250171,000 mi

Comparison: 6 similar vehicles

Harmony, MN

2004 Buick LeSabre Custom

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Buick LeSabre Custom

Spillville, IA

UnscoredInsufficient · 0
$3,900164,066 mi

Spillville, IA

2011 Ford Fusion SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Ford Fusion SEL

Houston, MN

UnscoredLimited · 8
$3,999152,282 mi

Comparison: 8 similar vehicles

Houston, MN

2009 Nissan Maxima SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Nissan Maxima SV

Holmen, WI

UnscoredInsufficient · 0
$4,175205,473 mi

Holmen, WI

2014 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Cruze 1LT

Westby, WI

UnscoredRobust · 91
$4,590155,080 mi

Comparison: 91 similar vehicles

Westby, WI

2013 Hyundai Azera Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Hyundai Azera Base

Westby, WI

UnscoredInsufficient · 0
$4,700137,800 mi

Westby, WI

2011 Chevrolet Cruze 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Cruze 1LT

Westby, WI

UnscoredModerate · 21
$4,990137,239 mi

Comparison: 21 similar vehicles

Westby, WI

2006 Volvo S60 2.5T

Image from the dealer's site. OAV does not own, control, or store dealer images.

2006 Volvo S60 2.5T

La Crescent, MN

UnscoredInsufficient · 0
$5,499120,941 mi

La Crescent, MN

2013 Hyundai Elantra Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Hyundai Elantra Limited

Decorah, IA

UnscoredLimited · 6
$5,795169,320 mi

Comparison: 6 similar vehicles

Decorah, IA

2012 Volkswagen Jetta GLI Autobahn

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Volkswagen Jetta GLI Autobahn

Spillville, IA

UnscoredInsufficient · 0
$5,900136,359 mi

Spillville, IA

2007 Chrysler 300 Touring

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Chrysler 300 Touring

Spillville, IA

UnscoredInsufficient · 0
$5,900103,279 mi

Spillville, IA

2008 Buick LaCrosse CXL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Buick LaCrosse CXL

Decorah, IA

UnscoredInsufficient · 3
$6,295120,267 mi

Comparison: 3 similar vehicles

Decorah, IA

2010 Toyota Camry LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Toyota Camry LE

La Crosse, WI

UnscoredModerate · 32
$6,450203,071 mi

Comparison: 32 similar vehicles

La Crosse, WI

2009 Cadillac DTS 1SC

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Cadillac DTS 1SC

Spillville, IA

UnscoredInsufficient · 0
$6,500121,177 mi

Spillville, IA

2011 Nissan Altima S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Nissan Altima S

Decorah, IA

UnscoredInsufficient · 3
$6,579129,630 mi

Comparison: 3 similar vehicles

Decorah, IA

2016 Lincoln MKS Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Lincoln MKS Base

Decorah, IA

UnscoredInsufficient · 0
$6,879192,426 mi

Decorah, IA

2012 Mercedes-Benz C-Class C300 Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Mercedes-Benz C-Class C300 Sport

Spillville, IA

UnscoredInsufficient · 4
$6,900120,289 mi

Comparison: 4 similar vehicles

Spillville, IA

2013 Dodge Avenger SXT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Dodge Avenger SXT

La Crosse, WI

UnscoredLimited · 6
$6,950135,085 mi

Comparison: 6 similar vehicles

La Crosse, WI

2015 Volkswagen Passat Limited Edition

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Volkswagen Passat Limited Edition

La Crosse, WI

UnscoredLimited · 7
$6,995145,000 mi

Comparison: 7 similar vehicles

La Crosse, WI

2013 Lincoln MKZ Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Lincoln MKZ Base

Cresco, IA

UnscoredInsufficient · 4
$6,995150,433 mi

Comparison: 4 similar vehicles

Cresco, IA

2010 Buick LaCrosse CXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Buick LaCrosse CXS

Decorah, IA

UnscoredInsufficient · 0
$7,095127,240 mi

Decorah, IA

2011 Ford Fusion SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Ford Fusion SEL

Houston, MN

UnscoredLimited · 8
$7,364146,391 mi

Comparison: 8 similar vehicles

Houston, MN

2012 Chevrolet Malibu 1LZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chevrolet Malibu 1LZ

Decorah, IA

UnscoredInsufficient · 4
$7,395119,005 mi

Comparison: 4 similar vehicles

Decorah, IA

2011 Buick Lucerne CXL Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Buick Lucerne CXL Premium

Spillville, IA

UnscoredInsufficient · 3
$7,900137,316 mi

Comparison: 3 similar vehicles

Spillville, IA

2005 Pontiac Grand Prix GT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2005 Pontiac Grand Prix GT

Spillville, IA

UnscoredInsufficient · 0
$7,90084,310 mi

Spillville, IA

2019 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Nissan Sentra S

Westby, WI

Fair PriceModerate · 30
$7,990116,941 mi

Market: $7,491 – $13,299

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 114 days listed (based on current market benchmarks)

Westby, WI

2011 Toyota Camry Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Toyota Camry Hybrid

La Crosse, WI

UnscoredInsufficient · 3
$7,995184,000 mi

Comparison: 3 similar vehicles

La Crosse, WI

2013 Ford Fusion SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Fusion SE

La Crosse, WI

Fair PriceModerate · 30
$8,048116,039 mi

Market: $3,500 – $10,690

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)

La Crosse, WI

2015 Chevrolet Cruze LTZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Cruze LTZ

Guttenberg, IA

UnscoredLimited · 13
$8,175151,366 mi

Comparison: 13 similar vehicles

Guttenberg, IA

2014 Ford Focus SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Focus SE

Elkader, IA

Fair PriceRobust · 74
$8,175108,031 mi

Market: $1,900 – $9,995

Comparison: 74 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 32 days listed (based on current market benchmarks)

Elkader, IA

2012 Volkswagen Jetta GLI

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Volkswagen Jetta GLI

Elkader, IA

OverpricedLimited · 10
$8,175159,334 mi

Market: $6,995 – $7,200

Comparison: 10 similar vehicles

Priced ~14% above the typical market range for similar vehicles (based on current market benchmarks)

Elkader, IA

2019 Nissan Versa Sedan SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Nissan Versa Sedan SV

Viroqua, WI

UnscoredLimited · 9
$8,29892,461 mi

Comparison: 9 similar vehicles

Viroqua, WI

2015 Subaru Legacy 3.6R Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Subaru Legacy 3.6R Limited

La Crosse, WI

UnscoredInsufficient · 0
$8,350179,620 mi

La Crosse, WI

2010 Ford Focus SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Ford Focus SEL

Oelwein, IA

OverpricedLimited · 12
$8,37664,526 mi

Market: $4,490 – $6,310

Comparison: 12 similar vehicles

Priced ~33% above the typical market range for similar vehicles (based on current market benchmarks)

Oelwein, IA

2015 Chrysler 200 Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chrysler 200 Limited

La Crosse, WI

Fair PriceModerate · 28
$8,599103,651 mi

Market: $2,999 – $12,000

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)

La Crosse, WI

2020 Hyundai Elantra SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Hyundai Elantra SEL

Boscobel, WI

UnscoredModerate · 42
$8,702149,809 mi

Comparison: 42 similar vehicles

Boscobel, WI

2015 Ford Fusion SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Ford Fusion SE

Decorah, IA

Fair PriceRobust · 52
$8,779Mileage not verified

Market: $3,800 – $14,995

Comparison: 52 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Decorah, IA

2016 Buick LaCrosse Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Buick LaCrosse Base

Spillville, IA

UnscoredInsufficient · 4
$8,900131,778 mi

Comparison: 4 similar vehicles

Spillville, IA

2015 Chevrolet Impala 2LZ

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Impala 2LZ

Spillville, IA

UnscoredInsufficient · 4
$8,900162,030 mi

Comparison: 4 similar vehicles

Spillville, IA

2009 INFINITI G Sedan 37x

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 INFINITI G Sedan 37x

Spillville, IA

UnscoredInsufficient · 0
$8,90094,987 mi

Spillville, IA

2001 Toyota Avalon XLS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2001 Toyota Avalon XLS

La Crosse, WI

UnscoredInsufficient · 0
$8,990Mileage not verified

La Crosse, WI

2015 Hyundai Sonata Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Hyundai Sonata Sport

Elkader, IA

UnscoredModerate · 35
$9,175161,585 mi

Comparison: 35 similar vehicles

Elkader, IA

2015 Toyota Corolla S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Toyota Corolla S

Decorah, IA

UnscoredInsufficient · 0
$9,695122,491 mi

Decorah, IA

2007 Buick Lucerne CXL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Buick Lucerne CXL

Spillville, IA

UnscoredInsufficient · 0
$9,90047,989 mi

Spillville, IA

2010 Toyota Corolla S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Toyota Corolla S

La Crosse, WI

UnscoredModerate · 32
$9,990144,519 mi

Comparison: 32 similar vehicles

La Crosse, WI

2018 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Malibu 1LT

Viroqua, WI

Fair PriceRobust · 76
$9,995103,493 mi

Market: $6,999 – $21,173

Comparison: 76 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)

Viroqua, WI

2017 Lincoln MKZ Reserve

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Lincoln MKZ Reserve

Holmen, WI

UnscoredInsufficient · 0
$10,99531,458 mi

Holmen, WI

2016 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Malibu 1LT

Decorah, IA

Fair PriceModerate · 42
$10,995112,965 mi

Market: $4,850 – $15,075

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 498 days listed (based on current market benchmarks)

Decorah, IA

2016 Chevrolet Malibu 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Malibu 1LT

Lancaster, WI

UnscoredRobust · 96
$10,995128,780 mi

Comparison: 96 similar vehicles

Lancaster, WI

2012 Chevrolet Malibu 1LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Chevrolet Malibu 1LS

La Crosse, WI

UnscoredInsufficient · 0
$10,99755,709 mi

La Crosse, WI

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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