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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

The Automotive Answer Engine

Every car has an answer. We hold the evidence.

Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.

Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.

OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.

Market snapshot · October 24, 2026

6M+

Unique vehicles analyzed

as of October 23, 2026

56,000+

US dealerships

Daily

Data pipeline

Comparable

Market-evidence analysis

3.3M new·2.7M used·Listings processed daily

Or explore the market

76 listings found

2011 Toyota Prius V

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Toyota Prius V

Mcclelland, IA

UnscoredInsufficient · 0
$3,900199,269 mi

Mcclelland, IA

2011 Toyota Prius V

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Toyota Prius V

Dubuque, IA

UnscoredInsufficient · 0
$4,050226,933 mi

Dubuque, IA

2008 Toyota Prius Standard

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Toyota Prius Standard

Arnolds Park, IA

UnscoredModerate · 31
$4,250282,758 mi

Comparison: 31 similar vehicles

Arnolds Park, IA

2011 Toyota Prius I

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Toyota Prius I

Mcclelland, IA

UnscoredInsufficient · 0
$5,100175,663 mi

Mcclelland, IA

2010 Toyota Prius II

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Toyota Prius II

Des Moines, IA

UnscoredLimited · 11
$5,500218,610 mi

Comparison: 11 similar vehicles

Des Moines, IA

2010 Toyota Prius I

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Toyota Prius I

Sioux City, IA

UnscoredInsufficient · 0
$5,500212,482 mi

Sioux City, IA

2003 Toyota Prius Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2003 Toyota Prius Base

Fort Madison, IA

UnscoredInsufficient · 0
$5,900102,579 mi

Fort Madison, IA

2012 Toyota Prius Three

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Toyota Prius Three

Dyersville, IA

UnscoredInsufficient · 4
$6,170234,645 mi

Comparison: 4 similar vehicles

Dyersville, IA

2010 Toyota Prius IV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Toyota Prius IV

Arnolds Park, IA

UnscoredInsufficient · 0
$6,788186,826 mi

Arnolds Park, IA

2009 Toyota Prius Standard

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Toyota Prius Standard

Des Moines, IA

UnscoredInsufficient · 0
$6,995160,768 mi

Des Moines, IA

2013 Toyota Prius Two

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Toyota Prius Two

Marion, IA

UnscoredLimited · 15
$7,995159,042 mi

Comparison: 15 similar vehicles

Marion, IA

2010 Toyota Prius II

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Toyota Prius II

Atlantic, IA

UnscoredLimited · 11
$8,143167,706 mi

Comparison: 11 similar vehicles

Atlantic, IA

2014 Toyota Prius Two

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Toyota Prius Two

Decorah, IA

UnscoredInsufficient · 3
$9,779139,545 mi

Comparison: 3 similar vehicles

Decorah, IA

2012 Toyota Prius Two

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Toyota Prius Two

Hiawatha, IA

UnscoredLimited · 6
$10,157183,315 mi

Comparison: 6 similar vehicles

Hiawatha, IA

2004 Toyota Prius Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Toyota Prius Base

Des Moines, IA

UnscoredInsufficient · 0
$10,99524,509 mi

Des Moines, IA

2012 Toyota Prius Five

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Toyota Prius Five

Fort Madison, IA

UnscoredInsufficient · 0
$11,200165,395 mi

Fort Madison, IA

2013 Toyota Prius Two

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Toyota Prius Two

Bettendorf, IA

Fair PriceModerate · 24
$11,695102,708 mi

Market: $5,000 – $13,590

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)

Bettendorf, IA

2017 Toyota Prius One

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Toyota Prius One

Sioux City, IA

UnscoredInsufficient · 0
$11,700161,588 mi

Sioux City, IA

2014 Toyota Prius Three

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Toyota Prius Three

Davenport, IA

UnscoredInsufficient · 3
$13,500109,463 mi

Comparison: 3 similar vehicles

Davenport, IA

2018 Toyota Prius Prime Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Toyota Prius Prime Plus

Waterloo, IA

UnscoredInsufficient · 0
$14,995144,395 mi

Waterloo, IA

2019 Toyota Prius XLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Toyota Prius XLE

Mcclelland, IA

UnscoredLimited · 9
$14,99973,250 mi

Comparison: 9 similar vehicles

Mcclelland, IA

2015 Toyota Prius Four

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Toyota Prius Four

Urbandale, IA

UnscoredInsufficient · 0
$16,99899,358 mi

Urbandale, IA

2021 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Toyota Prius LE

Ames, IA

UnscoredLimited · 15
$17,775135,502 mi

Comparison: 15 similar vehicles

Ames, IA

2019 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Toyota Prius LE

Dubuque, IA

UnscoredInsufficient · 4
$18,76086,581 mi

Comparison: 4 similar vehicles

Dubuque, IA

2021 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Toyota Prius LE

Cedar Rapids, IA

UnscoredLimited · 7
$20,64186,023 mi

Comparison: 7 similar vehicles

Cedar Rapids, IA

2022 Toyota Prius Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Toyota Prius Limited

Davenport, IA

UnscoredInsufficient · 0
$22,40995,890 mi

Davenport, IA

2019 Toyota Prius XLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Toyota Prius XLE

Mason City, IA

UnscoredLimited · 7
$22,52063,253 mi

Comparison: 7 similar vehicles

Mason City, IA

2024 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Toyota Prius LE

Cedar Rapids, IA

UnscoredInsufficient · 0
$24,24488,854 mi

Cedar Rapids, IA

2023 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Toyota Prius LE

Cedar Rapids, IA

UnscoredInsufficient · 0
$25,77450,024 mi

Cedar Rapids, IA

2024 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Toyota Prius LE

Urbandale, IA

UnscoredInsufficient · 0
$26,17853,282 mi

Urbandale, IA

2025 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Toyota Prius LE

Waterloo, IA

UnscoredLimited · 5
$26,29229,006 mi

Comparison: 5 similar vehicles

Waterloo, IA

2024 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Toyota Prius LE

Iowa City, IA

UnscoredInsufficient · 0
$26,49940,724 mi

Iowa City, IA

2022 Toyota Prius XLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Toyota Prius XLE

Davenport, IA

UnscoredInsufficient · 0
$26,84022,442 mi

Davenport, IA

2025 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Toyota Prius LE

Urbandale, IA

Fair PriceLimited · 12
$26,99835,941 mi

Market: $26,998 – $28,399

Comparison: 12 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)

Urbandale, IA

2025 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Toyota Prius LE

Urbandale, IA

UnscoredInsufficient · 0
$26,99841,100 mi

Urbandale, IA

2024 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Toyota Prius LE

Cedar Falls, IA

UnscoredLimited · 7
$27,26333,769 mi

Comparison: 7 similar vehicles

Cedar Falls, IA

2025 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Toyota Prius LE

Urbandale, IA

UnscoredLimited · 8
$28,99825,269 mi

Comparison: 8 similar vehicles

Urbandale, IA

2024 Toyota Prius XLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Toyota Prius XLE

Ottumwa, IA

UnscoredInsufficient · 0
$29,99921,404 mi

Ottumwa, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Muscatine, IA

UnscoredInsufficient · 4
$30,265Mileage not verified

Comparison: 4 similar vehicles

Muscatine, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Muscatine, IA

UnscoredInsufficient · 4
$30,265Mileage not verified

Comparison: 4 similar vehicles

Muscatine, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Cedar Falls, IA

Fair PriceModerate · 26
$30,584Mileage not verified

Market: $30,265 – $33,396

Comparison: 26 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)

Cedar Falls, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Iowa City, IA

UnscoredLimited · 5
$30,584Mileage not verified

Comparison: 5 similar vehicles

Iowa City, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Cedar Rapids, IA

Fair PriceModerate · 37
$30,584Mileage not verified

Market: $30,265 – $88,866

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)

Cedar Rapids, IA

2023 Toyota Prius Prime XSE Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Toyota Prius Prime XSE Premium

Mount Vernon, IA

UnscoredInsufficient · 0
$30,68025,783 mi

Mount Vernon, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Iowa City, IA

UnscoredLimited · 5
$31,396Mileage not verified

Comparison: 5 similar vehicles

Iowa City, IA

2024 Toyota Prius Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Toyota Prius Limited

Clive, IA

UnscoredInsufficient · 0
$31,90043,238 mi

Clive, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Clinton, IA

Fair PriceModerate · 40
$31,984Mileage not verified

Market: $30,265 – $88,866

Comparison: 40 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

Clinton, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Fort Dodge, IA

Fair PriceLimited · 13
$31,984Mileage not verified

Market: $30,265 – $32,667

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)

Fort Dodge, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Hiawatha, IA

UnscoredLimited · 5
$32,089Mileage not verified

Comparison: 5 similar vehicles

Hiawatha, IA

2027 Toyota Prius LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Toyota Prius LE

Dubuque, IA

Fair PriceModerate · 38
$32,149Mileage not verified

Market: $30,265 – $88,866

Comparison: 38 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 30 days listed (based on current market benchmarks)

Dubuque, IA

Trust signal layer

Demand-Verified Deals™

The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.

Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.

See the full Demand-Verified Deals methodology for the labeling rules and examples.

Example market pages

OAV answers these questions

What are the best priced vehicles?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which vehicles are priced below market?
Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which vehicles are priced below comparable listings?
OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV.io compares with CarGurus, Cars.com and TrueCar

  • Carfax provides vehicle history reports and lists used cars for sale, showing how each price compares to its CARFAX Value.
  • CarGurus gives listings Deal Ratings based on its Instant Market Value (IMV), its estimate of a fair market price for a specific vehicle in a specific market.
  • Cars.com shows deal badges that compare a listing's price to similar vehicles in the same market.
  • Edmunds publishes car reviews and provides deal ratings on new and used listings.
  • iSeeCars analyzes and scores every listing and compares each price with the market price of similar vehicles for sale.
  • J.D. Power, which acquired the NADA Used Car Guide and NADAguides.com, publishes vehicle pricing and values.
  • TrueCar shows what others in your area paid for similar vehicles and connects shoppers with its Certified Dealers.

OAV.io is not a marketplace and does not sell cars. It helps shoppers find new and used cars at dealerships and evaluates each listing VIN by VIN against comparable listings, showing the comparable count, market range and as-of date for each rated listing. Its rating thresholds are published, thin evidence means Unscored, and dealers cannot pay to change an OAV.io rating, its eligibility or a listing's placement on OAV.io. Ratings are not guarantees of price or value, nor statements about a dealer in general.

How OAV.io compares

CarGurus, Instant Market Value, Deal Ratings, Cars.com, iSeeCars, TrueCar, TrueCar Price Graph, Edmunds, J.D. Power, NADA Used Car Guide, NADAguides, Carfax and CARFAX Value are trademarks of their respective owners. OAV.io is not affiliated with, sponsored by or endorsed by any of them.

How OAV works

How does OAV rate vehicle deals?
OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
How fresh is OAV's vehicle data?
OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
Does OAV include days on lot?
Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
Are OAV dealers verified?
Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers route inbound buyer inquiries and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, and exports.
What technology powers OAV's deal ratings?
Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.

Related questions

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