New Trucks in Stoughton, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
65 new trucks listed by dealers in Stoughton, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in Stoughton.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 65 new trucks across the Stoughton, WI market.
All New Trucks in Stoughton, WI
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Tradesman
Stoughton, WI
Market: $39,157 – $52,485
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 203 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Pro
Stoughton, WI
Market: $36,965 – $50,420
Comparison: 65 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Gladiator Sport S
Stoughton, WI
Market: $42,779 – $48,906
Comparison: 30 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Pro
Stoughton, WI
Market: $36,965 – $50,420
Comparison: 65 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $41,261 – $79,132
Comparison: 216 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 150 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $41,261 – $79,132
Comparison: 216 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 133 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $41,261 – $79,132
Comparison: 216 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 133 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $41,261 – $79,132
Comparison: 216 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 167 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $41,261 – $79,132
Comparison: 216 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 217 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $41,261 – $79,132
Comparison: 216 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 270 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 RAM 1500 Pickup Express
Stoughton, WI
Market: $50,442 – $57,536
Comparison: 54 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 RAM 1500 Pickup Express
Stoughton, WI
Market: $50,442 – $57,536
Comparison: 54 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 56 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Elevation
Stoughton, WI
Market: $44,140 – $86,127
Comparison: 617 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Elevation
Stoughton, WI
Market: $44,140 – $86,127
Comparison: 617 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $41,261 – $79,132
Comparison: 216 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 133 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $41,261 – $79,132
Comparison: 216 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 234 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 2500 Pickup Tradesman
Stoughton, WI
Market: $54,039 – $68,787
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 249 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 RAM 2500 Pickup Tradesman/Black Express
Stoughton, WI
Market: $56,232 – $70,793
Comparison: 24 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 81 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $51,498 – $67,754
Comparison: 164 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 RAM 1500 Pickup Big Horn/Lone Star
Stoughton, WI
Market: $51,498 – $67,754
Comparison: 164 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra EV Elevation
Stoughton, WI
Market: $56,726 – $73,097
Comparison: 40 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 505 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Canyon Denali
Stoughton, WI
Market: $54,225 – $58,610
Comparison: 19 similar vehicles
Priced ~2% above the typical market range for similar vehicles (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 AT4
Stoughton, WI
Market: $59,439 – $92,632
Comparison: 167 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Stoughton, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 AT4
Stoughton, WI
Market: $59,439 – $92,632
Comparison: 167 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)
Stoughton, WI
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