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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Richland Center, WI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

65 new trucks listed by dealers in Richland Center, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Richland Center.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 65 new trucks across the Richland Center, WI market.

New Truck Listings
65
Average Price
$63,154
Price Range
$36,972–$84,831

All New Trucks in Richland Center, WI

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Richland Center, WI

Fair PriceModerate · 32
$36,97214 mi

Market: $34,519 – $41,028

Comparison: 32 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Richland Center, WI

Fair PriceRobust · 408
$38,718Mileage not verified

Market: $28,246 – $42,380

Comparison: 408 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)

Richland Center, WI

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Richland Center, WI

Fair PriceLimited · 13
$41,00610 mi

Market: $41,349 – $45,850

Comparison: 13 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 38 days listed (based on current market benchmarks)

Richland Center, WI

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Richland Center, WI

Fair PriceLimited · 13
$41,83319 mi

Market: $41,006 – $45,850

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Richland Center, WI

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Richland Center, WI

Fair PriceLimited · 13
$44,19169 mi

Market: $44,014 – $51,845

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Colorado Trail Boss

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Trail Boss

Richland Center, WI

Unscored
$45,026Mileage not verified

Comparison: 5 similar vehicles

Richland Center, WI

2026 Chevrolet Colorado Trail Boss

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Trail Boss

Richland Center, WI

Unscored
$45,769Mileage not verified

Comparison: 5 similar vehicles

Richland Center, WI

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Richland Center, WI

Fair PriceLimited · 10
$48,028Mileage not verified

Market: $43,576 – $49,174

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Richland Center, WI

Fair PriceLimited · 10
$48,028Mileage not verified

Market: $43,576 – $49,174

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 66 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Richland Center, WI

OverpricedLimited · 10
$49,174Mileage not verified

Market: $43,576 – $48,028

Comparison: 10 similar vehicles

Priced ~2% above the typical market range for similar vehicles (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Richland Center, WI

Fair PriceRobust · 66
$49,213Mileage not verified

Market: $46,615 – $76,317

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 61 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Richland Center, WI

Fair PriceRobust · 50
$49,863Mileage not verified

Market: $45,450 – $60,876

Comparison: 50 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 87 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 3500HD Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 3500HD Work Truck

Richland Center, WI

Fair PriceLimited · 13
$50,092Mileage not verified

Market: $50,092 – $76,307

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 3500HD Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 3500HD Work Truck

Richland Center, WI

UnscoredInsufficient · 4
$50,092Mileage not verified

Comparison: 4 similar vehicles

Richland Center, WI

2026 Chevrolet Silverado 1500 Custom Trail Boss

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 Custom Trail Boss

Richland Center, WI

UnscoredInsufficient · 3
$52,080Mileage not verified

Comparison: 3 similar vehicles

Richland Center, WI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Richland Center, WI

Fair PriceRobust · 66
$52,154Mileage not verified

Market: $46,615 – $76,317

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Richland Center, WI

Fair PriceRobust · 50
$52,398Mileage not verified

Market: $45,450 – $60,876

Comparison: 50 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 122 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Richland Center, WI

Fair PriceRobust · 66
$52,529Mileage not verified

Market: $46,615 – $76,317

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Colorado ZR2

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado ZR2

Richland Center, WI

Fair PriceRobust · 272
$53,100Mileage not verified

Market: $45,883 – $63,239

Comparison: 272 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 37 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Richland Center, WI

Fair PriceRobust · 66
$53,2943,872 mi

Market: $46,615 – $76,317

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Richland Center, WI

Fair PriceRobust · 66
$53,867Mileage not verified

Market: $46,615 – $76,317

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Richland Center, WI

Fair PriceRobust · 66
$53,971Mileage not verified

Market: $46,615 – $76,317

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)

Richland Center, WI

No Photo

2026 Chevrolet Silverado 1500 RST

Richland Center, WI

Fair PriceRobust · 66
$54,499Mileage not verified

Market: $46,615 – $76,317

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 53 days listed (based on current market benchmarks)

Richland Center, WI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Richland Center, WI

Fair PriceRobust · 66
$54,499Mileage not verified

Market: $46,615 – $76,317

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 95 days listed (based on current market benchmarks)

Richland Center, WI

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