New Trucks in Rice Lake, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
146 new trucks listed by dealers in Rice Lake, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in Rice Lake.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 100 new trucks across the Rice Lake, WI market.
All New Trucks in Rice Lake, WI
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Rice Lake, WI
Market: $33,165 – $44,235
Comparison: 141 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Maverick Lobo Standard
Rice Lake, WI
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Rice Lake, WI
Market: $35,790 – $40,917
Comparison: 18 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 101 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Rice Lake, WI
Market: $35,790 – $40,917
Comparison: 17 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Rice Lake, WI
Market: $33,165 – $44,235
Comparison: 141 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Rice Lake, WI
Market: $35,790 – $39,398
Comparison: 18 similar vehicles
Priced ~4% above the typical market range for similar vehicles (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick Tremor
Rice Lake, WI
Market: $38,154 – $44,499
Comparison: 92 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 236 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick Tremor
Rice Lake, WI
Comparison: 9 similar vehicles
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Gladiator Willys
Rice Lake, WI
Market: $42,116 – $49,147
Comparison: 20 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 215 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick Tremor
Rice Lake, WI
Market: $38,154 – $44,499
Comparison: 92 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 145 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XLT
Rice Lake, WI
Comparison: 9 similar vehicles
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick Lariat
Rice Lake, WI
Market: $40,648 – $48,295
Comparison: 68 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XLT
Rice Lake, WI
Market: $42,398 – $50,012
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 138 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Jeep Gladiator Sport S
Rice Lake, WI
Comparison: 4 similar vehicles
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Trail Boss
Rice Lake, WI
Comparison: 9 similar vehicles
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 Work Truck
Rice Lake, WI
Market: $37,089 – $54,760
Comparison: 54 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Gladiator Sport S
Rice Lake, WI
Comparison: 3 similar vehicles
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Gladiator Sport S
Rice Lake, WI
Market: $39,892 – $52,073
Comparison: 110 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 245 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XLT
Rice Lake, WI
Market: $42,398 – $45,363
Comparison: 10 similar vehicles
Priced ~10% above the typical market range for similar vehicles (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 Custom Trail Boss
Rice Lake, WI
Comparison: 9 similar vehicles
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Colorado Z71
Rice Lake, WI
Market: $46,221 – $56,090
Comparison: 79 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 STX
Rice Lake, WI
Market: $38,990 – $82,470
Comparison: 241 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Rice Lake, WI
Market: $45,057 – $79,828
Comparison: 65 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)
Rice Lake, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Rice Lake, WI
Market: $45,057 – $79,828
Comparison: 65 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 141 days listed (based on current market benchmarks)
Rice Lake, WI
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