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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Sedans in Madison, WI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

458 new sedans listed by dealers in Madison, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all sedans in Madison.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 500 new sedans across the Madison, WI market.

New Sedan Listings
458
Average Price
$37,501
Price Range
$22,347–$152,569

All New Sedans in Madison, WI

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Madison, WI

Unscored
$22,34714 mi

Comparison: 9 similar vehicles

Madison, WI

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Madison, WI

Unscored
$22,34719 mi

Comparison: 9 similar vehicles

Madison, WI

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Madison, WI

Unscored
$22,82711 mi

Comparison: 9 similar vehicles

Madison, WI

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Madison, WI

Fair PriceLimited · 10
$23,159Mileage not verified

Market: $22,347 – $23,226

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5294 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5299 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5298 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5294 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5294 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5295 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5294 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5297 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5294 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 31
$23,5294 mi

Market: $23,453 – $25,094

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Madison, WI

2026 Hyundai Elantra SEL Sport Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport Plus

Madison, WI

Fair PriceLimited · 11
$23,6719 mi

Market: $23,972 – $26,487

Comparison: 11 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 86 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Madison, WI

Fair PriceModerate · 29
$23,9286 mi

Market: $23,453 – $25,094

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Madison, WI

2026 Hyundai Elantra SEL Sport Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport Plus

Madison, WI

Unscored
$23,97217 mi

Comparison: 9 similar vehicles

Madison, WI

2026 Hyundai Elantra SEL Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport

Madison, WI

Fair PriceRobust · 156
$23,9815 mi

Market: $20,912 – $26,222

Comparison: 156 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra SV

Madison, WI

Fair PriceRobust · 58
$24,0374 mi

Market: $24,037 – $27,262

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra SV

Madison, WI

Fair PriceRobust · 58
$24,0374 mi

Market: $24,037 – $27,262

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra SV

Madison, WI

Fair PriceRobust · 58
$24,0374 mi

Market: $24,037 – $27,262

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra SV

Madison, WI

Fair PriceRobust · 58
$24,0374 mi

Market: $24,037 – $27,262

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra SV

Madison, WI

Fair PriceRobust · 58
$24,0677 mi

Market: $24,037 – $27,262

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)

Madison, WI

2027 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra SV

Madison, WI

Fair PriceRobust · 58
$24,0767 mi

Market: $24,037 – $27,262

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 73 days listed (based on current market benchmarks)

Madison, WI

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