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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New SUVs in Lake Mills, WI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

14 new SUVs listed by dealers in Lake Mills, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all SUVs in Lake Mills.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 14 new SUVs across the Lake Mills, WI market.

New SUV Listings
14
Average Price
$39,577
Price Range
$24,425–$61,540

All New SUVs in Lake Mills, WI

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Chevrolet Trax LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Trax LT

Lake Mills, WI

Fair PriceRobust · 340
$24,4255 mi

Market: $22,496 – $28,015

Comparison: 340 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

Lake Mills, WI

2026 Chevrolet Trax LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Trax LT

Lake Mills, WI

Fair PriceRobust · 340
$25,6756 mi

Market: $22,496 – $28,015

Comparison: 340 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 75 days listed (based on current market benchmarks)

Lake Mills, WI

2026 Chevrolet Trailblazer LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Trailblazer LS

Lake Mills, WI

Fair PriceRobust · 71
$27,08026 mi

Market: $24,727 – $29,020

Comparison: 71 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 122 days listed (based on current market benchmarks)

Lake Mills, WI

2026 Chevrolet Trax RS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Trax RS

Lake Mills, WI

Fair PriceRobust · 263
$28,2306 mi

Market: $23,476 – $29,580

Comparison: 263 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 116 days listed (based on current market benchmarks)

Lake Mills, WI

2026 Chevrolet Trailblazer RS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Trailblazer RS

Lake Mills, WI

Fair PriceRobust · 187
$33,1155 mi

Market: $28,124 – $36,574

Comparison: 187 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 75 days listed (based on current market benchmarks)

Lake Mills, WI

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Lake Mills, WI

Fair PriceRobust · 706
$35,88010 mi

Market: $27,296 – $40,564

Comparison: 706 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 91 days listed (based on current market benchmarks)

Lake Mills, WI

2026 Chevrolet Equinox ACTIV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Equinox ACTIV

Lake Mills, WI

Fair PriceLimited · 16
$35,9056 mi

Market: $32,589 – $39,752

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

Lake Mills, WI

2027 Chevrolet Equinox ACTIV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox ACTIV

Lake Mills, WI

Fair PriceModerate · 48
$36,990123 mi

Market: $34,956 – $41,637

Comparison: 48 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)

Lake Mills, WI

2027 Chevrolet Traverse LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Traverse LT

Lake Mills, WI

Fair PriceRobust · 274
$47,540102 mi

Market: $43,844 – $53,893

Comparison: 274 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 55 days listed (based on current market benchmarks)

Lake Mills, WI

2026 Chevrolet Traverse LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Traverse LT

Lake Mills, WI

Fair PriceModerate · 38
$48,1706 mi

Market: $40,573 – $52,693

Comparison: 38 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

Lake Mills, WI

2027 Chevrolet Traverse LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Traverse LT

Lake Mills, WI

Fair PriceRobust · 274
$49,815322 mi

Market: $43,844 – $53,893

Comparison: 274 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)

Lake Mills, WI

2027 Chevrolet Traverse LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Traverse LT

Lake Mills, WI

Fair PriceRobust · 274
$49,8553 mi

Market: $43,844 – $53,893

Comparison: 274 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Lake Mills, WI

2027 Chevrolet Traverse LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Traverse LT

Lake Mills, WI

Fair PriceRobust · 274
$49,8551 mi

Market: $43,844 – $53,893

Comparison: 274 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Lake Mills, WI

2027 Chevrolet Traverse RS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Traverse RS

Lake Mills, WI

Fair PriceRobust · 71
$61,5403 mi

Market: $32,709 – $63,239

Comparison: 71 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Lake Mills, WI

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