New Trucks in Lake Geneva, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
30 new trucks listed by dealers in Lake Geneva, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in Lake Geneva.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 30 new trucks across the Lake Geneva, WI market.
All New Trucks in Lake Geneva, WI
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Colorado Work Truck
Lake Geneva, WI
Market: $37,215 – $44,010
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Canyon Elevation
Lake Geneva, WI
Market: $42,960 – $49,764
Comparison: 65 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 184 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 LT
Lake Geneva, WI
Market: $44,862 – $64,655
Comparison: 769 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 RST
Lake Geneva, WI
Market: $45,660 – $90,635
Comparison: 884 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 LT
Lake Geneva, WI
Market: $44,862 – $64,655
Comparison: 767 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 59 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Z71
Lake Geneva, WI
Market: $42,702 – $50,965
Comparison: 127 similar vehicles
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Trail Boss
Lake Geneva, WI
Market: $37,907 – $53,232
Comparison: 129 similar vehicles
Priced ~3% above the typical market range for similar vehicles (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 LT Trail Boss
Lake Geneva, WI
Market: $53,715 – $67,793
Comparison: 127 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 SLT
Lake Geneva, WI
Market: $50,101 – $66,268
Comparison: 331 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 111 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD Custom
Lake Geneva, WI
Market: $54,802 – $70,802
Comparison: 283 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD Custom
Lake Geneva, WI
Market: $54,802 – $70,802
Comparison: 281 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 59 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD Custom
Lake Geneva, WI
Market: $54,802 – $70,802
Comparison: 281 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 67 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 LT Trail Boss
Lake Geneva, WI
Market: $53,715 – $67,793
Comparison: 127 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 RST
Lake Geneva, WI
Market: $45,660 – $90,635
Comparison: 883 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 179 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD Custom
Lake Geneva, WI
Market: $54,802 – $70,802
Comparison: 281 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 244 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD SLE
Lake Geneva, WI
Market: $55,773 – $71,093
Comparison: 83 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD LT
Lake Geneva, WI
Market: $57,473 – $93,903
Comparison: 226 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Silverado 1500 LTZ
Lake Geneva, WI
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Denali
Lake Geneva, WI
Market: $61,275 – $79,121
Comparison: 292 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 119 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 3500HD SLE
Lake Geneva, WI
Market: $58,419 – $67,132
Comparison: 21 similar vehicles
Priced ~2% above the typical market range for similar vehicles (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Denali
Lake Geneva, WI
Market: $61,275 – $79,121
Comparison: 293 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 97 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD LT
Lake Geneva, WI
Market: $57,473 – $93,903
Comparison: 228 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Denali
Lake Geneva, WI
Market: $61,275 – $79,121
Comparison: 293 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Lake Geneva, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD AT4
Lake Geneva, WI
Market: $73,208 – $91,079
Comparison: 241 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)
Lake Geneva, WI
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