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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Hortonville, WI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

41 new trucks listed by dealers in Hortonville, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Hortonville.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 41 new trucks across the Hortonville, WI market.

New Truck Listings
41
Average Price
$66,564
Price Range
$35,984–$96,653

All New Trucks in Hortonville, WI

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Hortonville, WI

Unscored
$35,984Mileage not verified

Comparison: 7 similar vehicles

Hortonville, WI

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Hortonville, WI

Fair PriceRobust · 51
$45,34372 mi

Market: $43,702 – $58,649

Comparison: 51 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 283
$51,502Mileage not verified

Market: $46,935 – $111,096

Comparison: 283 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 55 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 282
$51,535111 mi

Market: $46,935 – $111,096

Comparison: 282 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford Ranger Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger Lariat

Hortonville, WI

Fair PriceModerate · 25
$52,544Mileage not verified

Market: $48,839 – $55,504

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 67 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 282
$53,58695 mi

Market: $46,935 – $111,096

Comparison: 282 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 218 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 282
$54,97662 mi

Market: $46,935 – $111,096

Comparison: 282 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 184 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 283
$55,170Mileage not verified

Market: $46,935 – $111,096

Comparison: 283 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceModerate · 29
$55,658Mileage not verified

Market: $53,960 – $65,120

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 184 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 283
$56,527Mileage not verified

Market: $46,935 – $111,096

Comparison: 283 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 188 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 282
$56,67312 mi

Market: $46,935 – $111,096

Comparison: 282 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 96 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 282
$56,738796 mi

Market: $46,935 – $111,096

Comparison: 282 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 43 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceModerate · 29
$56,967Mileage not verified

Market: $53,960 – $65,120

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 155 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 283
$57,408Mileage not verified

Market: $46,935 – $111,096

Comparison: 283 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 159 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 283
$57,640Mileage not verified

Market: $46,935 – $111,096

Comparison: 283 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 181 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceModerate · 29
$57,640Mileage not verified

Market: $53,960 – $65,120

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 176 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceModerate · 29
$58,012Mileage not verified

Market: $53,960 – $65,120

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceRobust · 283
$59,585Mileage not verified

Market: $46,935 – $111,096

Comparison: 283 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Hortonville, WI

Fair PriceModerate · 29
$60,356Mileage not verified

Market: $53,960 – $65,120

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Hortonville, WI

2027 Ford F-250 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford F-250 Super Duty XL

Hortonville, WI

Fair PriceModerate · 27
$60,444Mileage not verified

Market: $51,600 – $68,135

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Hortonville, WI

2027 Ford F-250 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford F-250 Super Duty XL

Hortonville, WI

Fair PriceModerate · 27
$60,989Mileage not verified

Market: $51,600 – $68,135

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 Lariat

Hortonville, WI

Fair PriceRobust · 138
$66,526Mileage not verified

Market: $58,994 – $135,794

Comparison: 138 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 153 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 Lariat

Hortonville, WI

Fair PriceRobust · 138
$66,968Mileage not verified

Market: $58,994 – $135,794

Comparison: 138 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 153 days listed (based on current market benchmarks)

Hortonville, WI

2026 Ford F-150 Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 Lariat

Hortonville, WI

Fair PriceRobust · 137
$67,3735 mi

Market: $58,994 – $135,794

Comparison: 137 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)

Hortonville, WI

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