New Trucks in Fort Atkinson, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
40 new trucks listed by dealers in Fort Atkinson, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in Fort Atkinson.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 40 new trucks across the Fort Atkinson, WI market.
All New Trucks in Fort Atkinson, WI
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Maverick Lobo Standard
Fort Atkinson, WI
Comparison: 4 similar vehicles
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Fort Atkinson, WI
Market: $31,498 – $42,714
Comparison: 318 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Maverick Lobo Standard
Fort Atkinson, WI
Comparison: 4 similar vehicles
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Fort Atkinson, WI
Market: $31,498 – $42,714
Comparison: 318 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 170 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick Lobo Premium
Fort Atkinson, WI
Market: $36,899 – $42,678
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 131 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Fort Atkinson, WI
Market: $31,498 – $42,714
Comparison: 319 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick Lariat
Fort Atkinson, WI
Market: $38,950 – $47,507
Comparison: 61 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 STX
Fort Atkinson, WI
Market: $42,684 – $81,468
Comparison: 177 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 STX
Fort Atkinson, WI
Market: $42,684 – $81,468
Comparison: 178 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 STX
Fort Atkinson, WI
Market: $42,684 – $81,468
Comparison: 178 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XLT
Fort Atkinson, WI
Market: $38,499 – $50,599
Comparison: 197 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 STX
Fort Atkinson, WI
Market: $42,684 – $81,468
Comparison: 177 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XLT
Fort Atkinson, WI
Market: $38,499 – $50,599
Comparison: 198 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Maverick Lariat
Fort Atkinson, WI
Comparison: 7 similar vehicles
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 STX
Fort Atkinson, WI
Market: $42,684 – $81,468
Comparison: 178 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XLT
Fort Atkinson, WI
Market: $38,499 – $50,599
Comparison: 198 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 STX
Fort Atkinson, WI
Market: $42,684 – $81,468
Comparison: 177 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-350 Super Duty XLT
Fort Atkinson, WI
Market: $54,647 – $82,967
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger Lariat
Fort Atkinson, WI
Market: $46,417 – $56,609
Comparison: 75 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 XLT
Fort Atkinson, WI
Market: $45,799 – $94,396
Comparison: 770 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 94 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 XLT
Fort Atkinson, WI
Market: $45,799 – $94,396
Comparison: 770 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-250 Super Duty XLT
Fort Atkinson, WI
Market: $55,179 – $90,029
Comparison: 117 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 XLT
Fort Atkinson, WI
Market: $45,799 – $94,396
Comparison: 770 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-350 Super Duty XLT
Fort Atkinson, WI
Market: $55,512 – $88,599
Comparison: 82 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
Fort Atkinson, WI
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