New SUVs in Fort Atkinson, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
18 new SUVs listed by dealers in Fort Atkinson, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all SUVs in Fort Atkinson.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 18 new SUVs across the Fort Atkinson, WI market.
All New SUVs in Fort Atkinson, WI
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Fort Atkinson, WI
Market: $28,581 – $39,811
Comparison: 475 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 115 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Fort Atkinson, WI
Market: $28,581 – $39,811
Comparison: 475 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Bronco Sport Big Bend
Fort Atkinson, WI
Market: $33,112 – $39,609
Comparison: 28 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Outer Banks
Fort Atkinson, WI
Market: $30,773 – $50,105
Comparison: 266 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 118 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer Active
Fort Atkinson, WI
Market: $35,799 – $51,569
Comparison: 127 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 213 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Bronco Sport Heritage
Fort Atkinson, WI
Market: $35,768 – $41,256
Comparison: 17 similar vehicles
Priced ~2% above the typical market range for similar vehicles (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door Big Bend
Fort Atkinson, WI
Market: $41,244 – $56,623
Comparison: 170 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Active
Fort Atkinson, WI
Market: $40,547 – $51,275
Comparison: 231 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang Mach-E Premium AWD
Fort Atkinson, WI
Market: $46,999 – $60,702
Comparison: 52 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang Mach-E Premium AWD
Fort Atkinson, WI
Market: $46,999 – $60,702
Comparison: 51 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 269 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer ST-LINE
Fort Atkinson, WI
Market: $44,364 – $54,679
Comparison: 188 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door Heritage Editon
Fort Atkinson, WI
Market: $51,849 – $57,774
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door Heritage Editon
Fort Atkinson, WI
Market: $51,849 – $57,774
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 2-Door Badlands
Fort Atkinson, WI
Market: $54,284 – $63,704
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door Badlands
Fort Atkinson, WI
Market: $54,499 – $70,951
Comparison: 89 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Expedition Platinum
Fort Atkinson, WI
Market: $79,799 – $103,888
Comparison: 83 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Expedition Platinum
Fort Atkinson, WI
Market: $79,799 – $103,888
Comparison: 82 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)
Fort Atkinson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Expedition King Ranch
Fort Atkinson, WI
Market: $89,424 – $94,554
Comparison: 12 similar vehicles
Fort Atkinson, WI
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Other vehicle types in Fort Atkinson
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