New SUVs in Cumberland, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
27 new SUVs listed by dealers in Cumberland, WI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all SUVs in Cumberland.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 27 new SUVs across the Cumberland, WI market.
All New SUVs in Cumberland, WI
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Cumberland, WI
Market: $28,999 – $40,845
Comparison: 96 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Heritage
Cumberland, WI
Market: $31,850 – $39,735
Comparison: 79 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Compass Limited Altitude
Cumberland, WI
Market: $30,449 – $37,858
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 409 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Compass Trailhawk
Cumberland, WI
Market: $33,322 – $36,444
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 115 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Compass Trailhawk
Cumberland, WI
Market: $33,322 – $36,444
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 234 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Grand Cherokee Laredo
Cumberland, WI
Market: $33,949 – $49,245
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 227 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Bronco Sport Heritage
Cumberland, WI
Market: $36,418 – $40,065
Comparison: 11 similar vehicles
Priced ~2% above the typical market range for similar vehicles (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer Active
Cumberland, WI
Market: $35,260 – $50,125
Comparison: 57 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 82 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Dodge Durango GT Plus
Cumberland, WI
Market: $44,107 – $51,005
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 195 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Grand Cherokee L Limited
Cumberland, WI
Market: $40,749 – $53,133
Comparison: 26 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 123 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Jeep Grand Cherokee Limited
Cumberland, WI
Market: $46,746 – $56,660
Comparison: 88 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 42 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Dodge Durango GT HEMI Plus V8
Cumberland, WI
Market: $47,073 – $53,415
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Wrangler 4-Door Sport
Cumberland, WI
Comparison: 4 similar vehicles
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Dodge Durango GT HEMI Plus V8
Cumberland, WI
Market: $47,073 – $53,415
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Dodge Durango GT HEMI Plus V8
Cumberland, WI
Market: $47,073 – $53,415
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Wrangler 4-Door Willys
Cumberland, WI
Comparison: 6 similar vehicles
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Tremor
Cumberland, WI
Market: $48,010 – $61,329
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer Platinum
Cumberland, WI
Market: $49,550 – $59,749
Comparison: 44 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 250 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Jeep Grand Cherokee L Limited Reserve
Cumberland, WI
Market: $52,857 – $54,901
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Jeep Grand Cherokee L Limited Reserve
Cumberland, WI
Market: $52,857 – $54,901
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Jeep Wrangler 4-Door Sport RHD
Cumberland, WI
Comparison: 3 similar vehicles
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer ST
Cumberland, WI
Market: $50,645 – $64,497
Comparison: 38 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 221 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer ST
Cumberland, WI
Market: $50,645 – $64,497
Comparison: 38 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 215 days listed (based on current market benchmarks)
Cumberland, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer Tremor
Cumberland, WI
Market: $44,949 – $60,363
Comparison: 17 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 124 days listed (based on current market benchmarks)
Cumberland, WI
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