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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Kia Sportage in Virginia

2023 Kia Sportage — market pricing in Virginia

As of 2026-10-24, 73 listed 2023 Kia Sportages in Virginia had a median asking price of $24,977, with a typical range (25th–75th percentile) of $22,945–$26,990, median odometer 44,724 mi, and a median 48 days on the lot. Asking prices, not sold prices; a dated market snapshot.

Median price
$24,977
Typical range
$22,945–$26,990
Median miles
44,724 mi
Median days on lot
48
Listings
73

Asking prices from active dealer listings, deduplicated by VIN. Median & percentiles, not average. Snapshot 2026-10-24. Not a verdict on any single vehicle.

Explore 2023 Kia Sportage in Virginia with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · October 24, 2026

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

According to RetailVision™ data, OAV is currently analyzing approximately 73 2023 Kia Sportage across the Virginia market.

Total 2023 Kia Sportage

73

Average Price

$24,848

Price Range

$15,337–$32,998

Avg Days on Lot

61

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV.io compares with other car-pricing sites

2023 Kia Sportage market summary — Virginia

MarketVirginia
Vehicles2023 Kia Sportage
Listings analyzed73
Average price$24,848
Price range$15,337 – $32,998
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

OAV answers these questions

What are the best priced 2023 Kia Sportage in Virginia?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which 2023 Kia Sportage in Virginia are priced below market?
2023 Kia Sportage in Virginia rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Virginia?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which 2023 Kia Sportage are priced below comparable listings in Virginia?
OAV's Price-to-Market analysis compares a listing's asking price against similar 2023 Kia Sportage in Virginia, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

Explore more markets

Great Deals on 2023 Kia Sportage in Virginia

Showing the 1 Great Deal 2023 Kia Sportage with the deepest discounts from 73 active listings.

Lowest-priced 2023 Kia Sportage in Virginia

Showing the 23 lowest-priced 2023 Kia Sportage not shown above, from 73 active listings.

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Chantilly, VA

UnscoredInsufficient · 3
$15,337105,012 mi

Comparison: 3 similar vehicles

Chantilly, VA

2023 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX

Alexandria, VA

Fair PriceRobust · 66
$17,97098,860 mi

Market: $17,339 – $25,521

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Alexandria, VA

2023 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX

Manassas, VA

UnscoredLimited · 8
$19,39475,627 mi

Comparison: 8 similar vehicles

Manassas, VA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Mechanicsville, VA

Fair PriceRobust · 54
$19,40065,071 mi

Market: $14,700 – $21,682

Comparison: 54 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 68 days listed (based on current market benchmarks)

Mechanicsville, VA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Culpeper, VA

Fair PriceModerate · 29
$19,99574,220 mi

Market: $15,337 – $20,783

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 72 days listed (based on current market benchmarks)

Culpeper, VA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Woodbridge, VA

Fair PriceLimited · 16
$19,99858,362 mi

Market: $19,995 – $23,878

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)

Woodbridge, VA

2023 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX

Fredericksburg, VA

UnscoredLimited · 10
$19,99919,228 mi

Comparison: 10 similar vehicles

Fredericksburg, VA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Stafford, VA

UnscoredInsufficient · 3
$20,09463,103 mi

Comparison: 3 similar vehicles

Stafford, VA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

South Chesterfield, VA

Fair PriceRobust · 54
$20,59066,306 mi

Market: $14,700 – $21,682

Comparison: 54 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 42 days listed (based on current market benchmarks)

South Chesterfield, VA

2023 Kia Sportage LX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX Hybrid

Sterling, VA

Fair PriceLimited · 16
$21,47648,480 mi

Market: $21,950 – $25,995

Comparison: 16 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 183 days listed (based on current market benchmarks)

Sterling, VA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Farmville, VA

OverpricedModerate · 37
$21,79957,343 mi

Market: $19,010 – $21,685

Comparison: 37 similar vehicles

Priced ~1% above the typical market range for similar vehicles (based on current market benchmarks)

Farmville, VA

2023 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX

Virginia Beach, VA

UnscoredLimited · 5
$21,95016,922 mi

Comparison: 5 similar vehicles

Virginia Beach, VA

2023 Kia Sportage SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage SX

Culpeper, VA

Fair PriceLimited · 17
$21,99591,178 mi

Market: $21,494 – $22,798

Comparison: 17 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 127 days listed (based on current market benchmarks)

Culpeper, VA

2023 Kia Sportage X-Pro Prestige

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage X-Pro Prestige

Woodstock, VA

Fair PriceModerate · 27
$22,20378,443 mi

Market: $19,744 – $27,857

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 128 days listed (based on current market benchmarks)

Woodstock, VA

2023 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX

Manassas, VA

Fair PriceModerate · 34
$22,24955,972 mi

Market: $21,800 – $23,994

Comparison: 34 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 58 days listed (based on current market benchmarks)

Manassas, VA

2023 Kia Sportage X-Pro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage X-Pro

Williamsburg, VA

UnscoredLimited · 10
$22,75077,493 mi

Comparison: 10 similar vehicles

Williamsburg, VA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Farmville, VA

UnscoredLimited · 7
$22,77528,137 mi

Comparison: 7 similar vehicles

Farmville, VA

2023 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX

Newport News, VA

Fair PriceLimited · 16
$22,79537,916 mi

Market: $21,990 – $28,854

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 37 days listed (based on current market benchmarks)

Newport News, VA

2023 Kia Sportage EX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX Hybrid

Hampton, VA

Fair PriceLimited · 11
$22,94570,740 mi

Market: $21,699 – $26,458

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)

Hampton, VA

2023 Kia Sportage LX Hybrid

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage LX Hybrid

Newport News, VA

UnscoredInsufficient · 0
$22,99074,602 mi

Newport News, VA

2023 Kia Sportage X-Line

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage X-Line

Woodbridge, VA

UnscoredInsufficient · 4
$23,24973,374 mi

Comparison: 4 similar vehicles

Woodbridge, VA

2023 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX

Christiansburg, VA

OverpricedRobust · 156
$23,28561,213 mi

Market: $16,850 – $22,680

Comparison: 156 similar vehicles

Priced ~3% above the typical market range for similar vehicles (based on current market benchmarks)

Christiansburg, VA

2023 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Kia Sportage EX

Mechanicsville, VA

Fair PriceRobust · 55
$23,48647,959 mi

Market: $21,688 – $26,075

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Mechanicsville, VA

See all listings for 2023 Kia Sportage in Virginia

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