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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Wichita Falls, TX

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

351 new trucks listed by dealers in Wichita Falls, TX. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Wichita Falls.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 400 new trucks across the Wichita Falls, TX market.

New Truck Listings
351
Average Price
$59,593
Price Range
$29,208–$109,700

All New Trucks in Wichita Falls, TX

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Wichita Falls, TX

Unscored
$29,20813 mi

Comparison: 6 similar vehicles

Wichita Falls, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Wichita Falls, TX

Unscored
$29,8308 mi

Comparison: 8 similar vehicles

Wichita Falls, TX

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Wichita Falls, TX

Unscored
$30,2554 mi

Comparison: 5 similar vehicles

Wichita Falls, TX

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Wichita Falls, TX

Unscored
$30,2753 mi

Comparison: 6 similar vehicles

Wichita Falls, TX

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Wichita Falls, TX

Unscored
$31,20915 mi

Comparison: 6 similar vehicles

Wichita Falls, TX

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Wichita Falls, TX

Unscored
$32,3326 mi

Comparison: 7 similar vehicles

Wichita Falls, TX

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Wichita Falls, TX

Fair PriceRobust · 186
$32,69010 mi

Market: $29,057 – $35,310

Comparison: 186 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Wichita Falls, TX

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Wichita Falls, TX

Unscored
$32,8327 mi

Comparison: 7 similar vehicles

Wichita Falls, TX

2027 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick XLT

Wichita Falls, TX

Fair PriceRobust · 110
$32,965Mileage not verified

Market: $30,960 – $40,710

Comparison: 110 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)

Wichita Falls, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Wichita Falls, TX

Unscored
$33,1943 mi

Comparison: 8 similar vehicles

Wichita Falls, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Wichita Falls, TX

Unscored
$33,2059 mi

Comparison: 8 similar vehicles

Wichita Falls, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Wichita Falls, TX

Unscored
$33,2057 mi

Comparison: 8 similar vehicles

Wichita Falls, TX

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Wichita Falls, TX

Unscored
$34,170Mileage not verified

Comparison: 7 similar vehicles

Wichita Falls, TX

2026 Ford Maverick Lobo Standard

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lobo Standard

Wichita Falls, TX

Fair PriceRobust · 115
$34,1807 mi

Market: $32,475 – $39,649

Comparison: 115 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)

Wichita Falls, TX

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Wichita Falls, TX

Great DealModerate · 20
$34,3697 mi

Market: $35,735 – $45,445

Comparison: 20 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 61 days listed (based on current market benchmarks)

Wichita Falls, TX

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Wichita Falls, TX

Fair PriceLimited · 11
$34,690Mileage not verified

Market: $35,538 – $41,692

Comparison: 11 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 67 days listed (based on current market benchmarks)

Wichita Falls, TX

2027 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick XLT

Wichita Falls, TX

Fair PriceRobust · 110
$34,955Mileage not verified

Market: $30,960 – $40,710

Comparison: 110 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)

Wichita Falls, TX

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Wichita Falls, TX

Fair PriceLimited · 11
$35,538Mileage not verified

Market: $34,690 – $41,692

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 67 days listed (based on current market benchmarks)

Wichita Falls, TX

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Wichita Falls, TX

Fair PriceModerate · 20
$36,1403 mi

Market: $34,369 – $45,445

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)

Wichita Falls, TX

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Wichita Falls, TX

Fair PriceLimited · 11
$36,812Mileage not verified

Market: $34,690 – $41,692

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 67 days listed (based on current market benchmarks)

Wichita Falls, TX

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Wichita Falls, TX

Fair PriceModerate · 20
$37,382Mileage not verified

Market: $34,369 – $45,445

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)

Wichita Falls, TX

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Wichita Falls, TX

Fair PriceLimited · 11
$38,057Mileage not verified

Market: $34,690 – $41,692

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)

Wichita Falls, TX

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Wichita Falls, TX

Unscored
$38,1203 mi

Comparison: 6 similar vehicles

Wichita Falls, TX

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Wichita Falls, TX

Unscored
$38,2703 mi

Comparison: 6 similar vehicles

Wichita Falls, TX

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