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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

SUVs in Rowlett, TX

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore SUVs in Rowlett, TX with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · November 1, 2026

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 28 SUVs across the Rowlett, TX market.

SUV Listings

28

Average Price

$26,128

Price Range (excl. >$200k outliers)

$4,500–$160,000

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.

Shop SUVs by budget

About the SUV market

Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.

SUVs market summary — Rowlett, TX

MarketRowlett, TX
Body typeSUVs
Listings analyzed28
Average price$26,128
Price range$4,500 – $160,000
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

SUV Market in Rowlett, TX

Dealers in Rowlett have 28 SUVs listed. The average asking price is $26,128, ranging from $4,500 to $160,000.

OAV answers these questions

What are the best priced SUVs in Rowlett, TX?
OAV orders SUVs in Rowlett, TX by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which SUVs in Rowlett, TX are priced below market?
SUVs in Rowlett, TX rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Rowlett, TX?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which SUVs are priced below comparable listings in Rowlett, TX?
OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Rowlett, TX, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Analysis coverage — Rowlett, TX SUV market

28 listings analyzed in this market — the top 24 are shown below. Of those 24, 15 (63%) are withheld from ranked recommendation — a withheld listing's vehicle page gives the reason. Confident verdicts get more visual weight; withheld listings still appear so the pool is auditable.

9
Scored
confident price-to-market verdict
0
Below range
priced under the supported comparable range but with limited comparable depth
15
Withheld
insufficient comparables, missing data, or thin cohort

These counts describe the 24 listings shown on this page, not the full 28 analyzed.

All SUVs in Rowlett

5 confidently-priced SUVs shown first — listings we can't price appear below.

2021 BMW X5 40i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 BMW X5 40i

Rowlett, TX

Listed by fast cars

Fair PriceModerate · 35
$28,06877,347 mi

Market: $23,595 – $31,995

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 42 days listed (based on current market benchmarks)

Rowlett, TX

2021 Jeep Grand Cherokee L Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Jeep Grand Cherokee L Limited

Rowlett, TX

Listed by fast cars

Fair PriceModerate · 34
$23,09471,380 mi

Market: $19,733 – $26,995

Comparison: 34 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)

Rowlett, TX

2020 Cadillac XT6 Premium Luxury

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Cadillac XT6 Premium Luxury

Rowlett, TX

Listed by fast cars

Fair PriceModerate · 31
$17,689108,687 mi

Market: $15,995 – $29,861

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)

Rowlett, TX

2015 Chevrolet Equinox 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Equinox 1LT

Rowlett, TX

Listed by carmart of dallas

Fair PriceLimited · 10
$9,99591,707 mi

Market: $3,899 – $18,645

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 282 days listed (based on current market benchmarks)

Rowlett, TX

2017 Mercedes-Benz GLA-Class GLA250

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Mercedes-Benz GLA-Class GLA250

Rowlett, TX

Listed by carmart of dallas

Fair PriceLimited · 10
$9,995100,000 mi

Market: $8,450 – $14,999

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 67 days listed (based on current market benchmarks)

Rowlett, TX

Listings without a supported price verdict in Rowlett

These SUVs are shown for completeness, but OAV is withholding a Price-to-Market verdict — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each card shows why it's withheld.

2012 Ford Escape XLS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Ford Escape XLS

Rowlett, TX

Unscored
$4,500159,905 mi

Comparison: 6 similar vehicles

Rowlett, TX

2008 Land Rover Range Rover Sport Supercharged

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Land Rover Range Rover Sport Supercharged

Rowlett, TX

UnscoredInsufficient · 0
$6,225128,104 mi

Rowlett, TX

2013 Nissan Rogue SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Nissan Rogue SV

Rowlett, TX

Unscored
$6,99592,686 mi

Comparison: 5 similar vehicles

Rowlett, TX

2012 Land Rover Range Rover Sport HSE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Land Rover Range Rover Sport HSE

Rowlett, TX

UnscoredInsufficient · 0
$7,500116,524 mi

Rowlett, TX

2013 Dodge Durango R/T

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Dodge Durango R/T

Rowlett, TX

UnscoredInsufficient · 0
$9,500161,258 mi

Rowlett, TX

2019 Cadillac XT4 Premium Luxury

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Cadillac XT4 Premium Luxury

Rowlett, TX

Unscored
$10,200199,876 mi

Comparison: 5 similar vehicles

Rowlett, TX

2020 Mitsubishi Outlander Sport SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Mitsubishi Outlander Sport SE

Rowlett, TX

UnscoredInsufficient · 3
$14,000Mileage not verified

Comparison: 3 similar vehicles

Rowlett, TX

2016 Toyota RAV4 XLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Toyota RAV4 XLE

Rowlett, TX

Unscored
$14,225133,863 mi

Comparison: 7 similar vehicles

Rowlett, TX

2014 Lexus RX 350

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Lexus RX 350

Rowlett, TX

Unscored
$15,225131,194 mi

Comparison: 18 similar vehicles

Rowlett, TX

2024 Kia Seltos SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Kia Seltos SX

Rowlett, TX

UnscoredInsufficient · 3
$17,38780,149 mi

Comparison: 3 similar vehicles

Rowlett, TX

2021 Hyundai Santa Fe SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Hyundai Santa Fe SEL

Rowlett, TX

Unscored
$18,45061,626 mi

Comparison: 6 similar vehicles

Rowlett, TX

2020 Honda Pilot EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Honda Pilot EX

Rowlett, TX

UnscoredInsufficient · 4
$18,65696,750 mi

Comparison: 4 similar vehicles

Rowlett, TX

2021 Tesla Model Y Long Range

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Tesla Model Y Long Range

Rowlett, TX

Unscored
$19,995129,020 mi

Comparison: 36 similar vehicles

Rowlett, TX

2023 Chevrolet Traverse LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Chevrolet Traverse LS

Rowlett, TX

Unscored
$21,41950,455 mi

Comparison: 8 similar vehicles

Rowlett, TX

2023 Buick Enclave Essence

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Buick Enclave Essence

Rowlett, TX

Unscored
$26,98337,000 mi

Comparison: 6 similar vehicles

Rowlett, TX

2025 Toyota 4Runner Trailhunter

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Toyota 4Runner Trailhunter

Rowlett, TX

Unscored
$63,0355,347 mi

Comparison: 7 similar vehicles

Rowlett, TX

2027 Chevrolet Traverse LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Traverse LT

Rowlett, TX

Unscored
$95,7104 mi

Comparison: 945 similar vehicles

Rowlett, TX

2020 Lamborghini Urus Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Lamborghini Urus Base

Rowlett, TX

UnscoredInsufficient · 0
$160,00027,214 mi

Rowlett, TX

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV.io compares with other car-pricing sites

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

Explore more markets